Research contributor articles in Africa

The attention economy

The attention economy

John Laurence 13 Nov 2018

Influence or fraud?

Influence or fraud?

Federico Dedeu 26 Oct 2018

#SML18: How SA brands are approaching social media

#SML18: How SA brands are approaching social media

Juanita Pienaar 24 Oct 2018

Progressive companies should turn CX into a competitive advantage

Progressive companies should turn CX into a competitive advantage

Chantel Troskie 17 Sep 2018

The biggest PR fails and brand disasters of the last decade

Ade Lewis 17 Aug 2018

(c) Aleksey Boldin -

The startling numbers behind Africa's Wikipedia knowledge gaps

Andy Walker 26 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

Generation Z - Chasing butterflies (Part 2)

Generation Z - Chasing butterflies (Part 2)

Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018

Image supplied.

Generation Z - Chasing butterflies (Part 1)

Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth

#AfricaMonth: The digital life expectancy of Africa's youth

Louise Burgers 8 May 2018

#AfricaMonth: Africa's youth represent hope for the future

#AfricaMonth: Africa's youth represent hope for the future

Louise Burgers 2 May 2018

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Burgers 24 Apr 2018

Are you asking the why beyond the why?

Are you asking the why beyond the why?

Lara-Anne Derbyshire 18 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

mike broom 12 Apr 2018

Bradley Elliott, founder of Continuon.

World's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Brands: Meet the #UntaggableForce

Brands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Empowering millennials through mobility

Empowering millennials through mobility

Des Fenner 17 Nov 2017

Image credit: Negative Space via

Data visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

Hannari Slabbert

Predicting the future with WGSN trends

Louise Burgers 9 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Burgers 7 Nov 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Burgers 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

Louise Burgers 28 Aug 2017

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