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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Biased media coverage costs Africa $4.2bn on debt servicing

Biased media coverage costs Africa $4.2bn on debt servicing

15 Oct 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar 5 Sep 2024

Kantar appoints new chief commercial officer, Middle East and Africa

Kantar appoints new chief commercial officer, Middle East and Africa

Kantar 2 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Banking and brews: South Africa's top brands navigate economic challenges

Kantar 20 Aug 2024

Why over 350 organisations share their news via a Biz Press Office

Why over 350 organisations share their news via a Biz Press Office

Bizcommunity.com 19 Aug 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

The world’s most chosen brands

The world’s most chosen brands

Kantar 19 Jun 2024

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

MTN tops Brand Finance Africa 200 2024 rankings

27 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing

Kantar 15 May 2024

Seizing opportunities: dentsu Africa's positive outlook for 2024

Seizing opportunities: dentsu Africa's positive outlook for 2024

Dawn Rowlands, Dentsu 12 Dec 2023

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Kantar 20 Nov 2023

Image supplied. Joe Otin, the chief executive of The Collective, a digital advertising agency in Kenya, is Pamro's Piet Smit Achiever of the Year

Pamro's Piet Smit Achiever of the Year is Kenya's Joe Otin of The Collective

13 Sep 2023

Revealed: the top-ranking media channels and brands in 2023

Revealed: the top-ranking media channels and brands in 2023

Kantar 6 Sep 2023

Addressing the information gap in Nigeria's durable and consumer electronics retail market

Addressing the information gap in Nigeria's durable and consumer electronics retail market

NielsenIQ 6 Jul 2023

The Kantar BrandZ Most Valuable Global Brands 2023

The Kantar BrandZ Most Valuable Global Brands 2023

Kantar 14 Jun 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Source: Twitter/@BlockchainZA

#AfricaMonth: Why Web3 needs Africa and what you can do about it?

Katja Hamilton 15 May 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

More news

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Biased media coverage costs Africa $4.2bn on debt servicing

Biased media coverage costs Africa $4.2bn on debt servicing

15 Oct 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar 5 Sep 2024

Kantar appoints new chief commercial officer, Middle East and Africa

Kantar appoints new chief commercial officer, Middle East and Africa

Kantar 2 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Banking and brews: South Africa's top brands navigate economic challenges

Kantar 20 Aug 2024

Why over 350 organisations share their news via a Biz Press Office

Why over 350 organisations share their news via a Biz Press Office

Bizcommunity.com 19 Aug 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

The world’s most chosen brands

The world’s most chosen brands

Kantar 19 Jun 2024

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

MTN tops Brand Finance Africa 200 2024 rankings

27 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing

Kantar 15 May 2024

Seizing opportunities: dentsu Africa's positive outlook for 2024

Seizing opportunities: dentsu Africa's positive outlook for 2024

Dawn Rowlands, Dentsu 12 Dec 2023

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Kantar 20 Nov 2023

Image supplied. Joe Otin, the chief executive of The Collective, a digital advertising agency in Kenya, is Pamro's Piet Smit Achiever of the Year

Pamro's Piet Smit Achiever of the Year is Kenya's Joe Otin of The Collective

13 Sep 2023

Revealed: the top-ranking media channels and brands in 2023

Revealed: the top-ranking media channels and brands in 2023

Kantar 6 Sep 2023

Addressing the information gap in Nigeria's durable and consumer electronics retail market

Addressing the information gap in Nigeria's durable and consumer electronics retail market

NielsenIQ 6 Jul 2023

The Kantar BrandZ Most Valuable Global Brands 2023

The Kantar BrandZ Most Valuable Global Brands 2023

Kantar 14 Jun 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Source: Twitter/@BlockchainZA

#AfricaMonth: Why Web3 needs Africa and what you can do about it?

Katja Hamilton 15 May 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Kantar fuels growth in the Middle East & Africa through strategic appointments

Kantar fuels growth in the Middle East & Africa through strategic appointments

Kantar 12 Apr 2023

Source © Matthias Ziegler The state of African PR, PRCA's flagship study, will be done in partnership with APRA

PRCA and APRA join forces to launch African PR study

7 Feb 2023

Creating futures that matter to people and planet

Creating futures that matter to people and planet

Human8 27 Jan 2023

Source: ©marushy via

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Image supplied: Patrick Aryee is presenting Evolve

Patrick Aryee sets out to discover our world through biomimicry

Emily Stander 29 Sep 2022

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar 7 Sep 2022

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