Federico Dedeau is the Business Development Lead for EMEA at indaHash, a global technology platform that connects more than 589,000 social media influencers with a combined reach of one and a half billion followers to brands around the world. An industry veteran with more than 18 years experience in marketing and advertising and has held positions at some of the leading advertising and media agencies in SA. He has led accounts for brands like Coca-Cola and Standard Bank.