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Sue's journey has stretched from Lintas to Ogilvy, the award-winning tinderbox (one of the South Africa's first interactive agencies), to six years at Dizzo and back into advertising at DraftFCB. She realised having great content really was king whilst Head of Digital at New Media Publishing, Digital GM at John Brown SA and at Cedar Communications in SA. Her journey continues working directly with clients, their in-house teams and collaborating partners to create (and effect) hardworking and effective multiple channel solutions.

She has worked across numerous South African and Global brands in the retail, vehicle, alcohol, medical, financial and media sectors, launched SA's first cyber novel, won a few awards (Pearl, Bookmarks, Pica, Loeries, SPADA and NTVA), been a judge at Loeries and The Bookmarks, was a founding member of the Digital Forum (now IAB SA) and is a contributor on Bizcommunity.com.