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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

ximagination © –

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Engagement comes from having good content

Joe Otin 12 Jun 2017

Four realities facing brands today

Four realities facing brands today

9 Jun 2017

The Vineyard Hotel, Cape Town.

18TH PAMRO conference open for bookings

5 Jun 2017

Admap Prize 2017 winners announced

Kantar 5 Jun 2017

Facebook, Instagram research into gender bias

Facebook, Instagram research into gender bias

2 Jun 2017

Victor Zastolskiy © –

How emotion affects advertising

John Laurence 25 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class

How to market to Africa's resilient, ambitious middle class

Louise Marsland 22 May 2017

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

Dejan Bozic © –

#Samra2017: Questions to help you uncover fake news

Leigh Andrews 19 May 2017

Wong Wai Kit © –

Samra2017: The reality of researchers being locked out of boardrooms

Leigh Andrews 18 May 2017

Linda Bucklin © –

Samra2017: Ensuring market research doesn't go the way of the dinosaur

Leigh Andrews 18 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar 16 May 2017

Consumers less distracted when reading newspapers or magazines

15 May 2017

Pamro calls for papers for 2017 conference

10 May 2017

Research methodologies for Africa: desktop research

Research methodologies for Africa: desktop research

Yannick Lefang 2 May 2017

Casablanca © philipus via

Top African cities for Fortune 500 business HQ

18 Apr 2017

MBA students encouraged to view Africa from a new perspective

13 Apr 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Strengthening research in Africa

Strengthening research in Africa

6 Apr 2017

Creating effective ‘advertising' in the age of immediacy

Creating effective ‘advertising' in the age of immediacy

Nigel Hollis, Kantar 6 Apr 2017

Too many agencies go over budget

Too many agencies go over budget

27 Mar 2017

(c) Katarzyna Bialasiewicz -

Humans want human touch in customer journey, not bots

20 Mar 2017

African Reputation Index defines corporate reputation

African Reputation Index defines corporate reputation

Danette Breitenbach 16 Mar 2017

Agencies facing shrinking profits should control the controllables

Agencies facing shrinking profits should control the controllables

2 Mar 2017

Millennials' confidence drops against world instability

Millennials' confidence drops against world instability

24 Feb 2017

More news

ximagination © –

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Engagement comes from having good content

Joe Otin 12 Jun 2017

Four realities facing brands today

Four realities facing brands today

9 Jun 2017

The Vineyard Hotel, Cape Town.

18TH PAMRO conference open for bookings

5 Jun 2017

Admap Prize 2017 winners announced

Kantar 5 Jun 2017

Facebook, Instagram research into gender bias

Facebook, Instagram research into gender bias

2 Jun 2017

Victor Zastolskiy © –

How emotion affects advertising

John Laurence 25 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class

How to market to Africa's resilient, ambitious middle class

Louise Marsland 22 May 2017

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

Dejan Bozic © –

#Samra2017: Questions to help you uncover fake news

Leigh Andrews 19 May 2017

Wong Wai Kit © –

Samra2017: The reality of researchers being locked out of boardrooms

Leigh Andrews 18 May 2017

Linda Bucklin © –

Samra2017: Ensuring market research doesn't go the way of the dinosaur

Leigh Andrews 18 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar 16 May 2017

Consumers less distracted when reading newspapers or magazines

15 May 2017

Pamro calls for papers for 2017 conference

10 May 2017

Research methodologies for Africa: desktop research

Research methodologies for Africa: desktop research

Yannick Lefang 2 May 2017

Casablanca © philipus via

Top African cities for Fortune 500 business HQ

18 Apr 2017

MBA students encouraged to view Africa from a new perspective

13 Apr 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Strengthening research in Africa

Strengthening research in Africa

6 Apr 2017

Creating effective ‘advertising' in the age of immediacy

Creating effective ‘advertising' in the age of immediacy

Nigel Hollis, Kantar 6 Apr 2017

Too many agencies go over budget

Too many agencies go over budget

27 Mar 2017

(c) Katarzyna Bialasiewicz -

Humans want human touch in customer journey, not bots

20 Mar 2017

African Reputation Index defines corporate reputation

African Reputation Index defines corporate reputation

Danette Breitenbach 16 Mar 2017

Agencies facing shrinking profits should control the controllables

Agencies facing shrinking profits should control the controllables

2 Mar 2017

Millennials' confidence drops against world instability

Millennials' confidence drops against world instability

24 Feb 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumers prefer companies that make them feel good about themselves

Consumers prefer companies that make them feel good about themselves

17 Feb 2017

Catherine Driscoll

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

17 Feb 2017

Ekaterina Ryakina © –

Customer centricity and collaboration for all

Leigh Andrews 16 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Snaplytics releases Snapchat trends report

Snaplytics releases Snapchat trends report

14 Feb 2017

Ten media innovations in Africa in 2017

Peter Searll 9 Feb 2017

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Who is winning in Africa, and is Africa winning?

Who is winning in Africa, and is Africa winning?

African Market Research Association 8 Feb 2017

Forrester's predictions indicate CMOs at risk as consumers up experience needs

Forrester's predictions indicate CMOs at risk as consumers up experience needs

8 Feb 2017

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