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Marketing & Media
Ipsos' award-winning paper emphasises message that radio is still king on the continent
Issued by Ipsos 20 Sep 2017
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Marketing & Media
#Pamro2017: Why most quantitative research is inefficient and wasteful
Juanita Pienaar 6 Sep 2017
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Marketing & Media
#PAMRO2017 OOH measurement solutions being rolled out in Africa
Louise Marsland 31 Aug 2017
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Marketing & Media
#Pamro2017: How the affluent engage with international media brands
Juanita Pienaar 30 Aug 2017
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Marketing & Media
#Pamro2017: Data is becoming the oil of consumer marketing
Juanita Pienaar 29 Aug 2017
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Marketing & Media
What measurements matter when reaching Africa's audiences?
Waithera Kabiru 18 Oct 2016
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Marketing & Media
Why media research across Africa needs to be harmonised
Oresti Patricios 12 Aug 2016
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Marketing & Media
Interactive print is crucial to direct marketing, says white paper
Jacques van Wyk 12 Oct 2015
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Marketing & Media
PAMRO 2015 Conference: Setting standards in advertising and media research
Issued by Ornico 3 Jun 2015
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Marketing & Media
#PAMRO15: The role of media audience research in emerging markets
Oresti Patricios 26 Sep 2013
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Marketing & Media
[PAMRO 2012] Day 1: Ways of measuring media audiences
Carole Kimutai: @CaroleKimutai 28 Aug 2012
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Marketing & Media
Research conference highlights mobile, Africa's marvel
Oresti Patricios, Issued by Ornico 15 Oct 2010
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