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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

#Pamro2017: Connecting with the connected viewer

Leigh Andrews 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

César Vacchiano

The final frontier of the independent agency

Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response

14 Aug 2017

Pamro confirms conference speakers

Pamro confirms conference speakers

11 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know

Gender intelligent design: What brands, product designers and customer services need to know

Kantar 8 Aug 2017

Jochai Ben-Avie, senior global policy manager at Mozilla.

Barriers to internet access in Africa revealed

2 Aug 2017

Three African markets worst affected by spam calls

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

African data is not “user-friendly”

24 Jul 2017

Fake news, fake research!

mike broom 21 Jul 2017

A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet |

Facebook to test news story paywalls: report

21 Jul 2017

Marketing in a recession and beyond

Marketing in a recession and beyond

Gill Randall 18 Jul 2017

How it all fits together - what comes out of Ad-Audit

How it all fits together - what comes out of Ad-Audit

mike broom 14 Jul 2017

Team Columinate.

“Who said surveys should be boring?” - Elna Pretorius of Columinate

Leigh Andrews 14 Jul 2017

New research indicates CMOs struggle to localise creative strategies

New research indicates CMOs struggle to localise creative strategies

11 Jul 2017

Measuring the consumers of advertising

mike broom 7 Jul 2017

(c) andrew grossman -

Do Millennials really exist?

Allon Raiz 7 Jul 2017

(c) Vitaliy Vodolazskyy -

Information overload fuels 'fake news': study

27 Jun 2017

Petro Kuprynenko © –

A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

Consumer data assists with investment in Africa

Consumer data assists with investment in Africa

21 Jun 2017

ximagination © –

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Engagement comes from having good content

Joe Otin 12 Jun 2017

Four realities facing brands today

Four realities facing brands today

9 Jun 2017

The Vineyard Hotel, Cape Town.

18TH PAMRO conference open for bookings

5 Jun 2017

Admap Prize 2017 winners announced

Kantar 5 Jun 2017

More news

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

César Vacchiano

The final frontier of the independent agency

Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response

14 Aug 2017

Pamro confirms conference speakers

Pamro confirms conference speakers

11 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know

Gender intelligent design: What brands, product designers and customer services need to know

Kantar 8 Aug 2017

Jochai Ben-Avie, senior global policy manager at Mozilla.

Barriers to internet access in Africa revealed

2 Aug 2017

Three African markets worst affected by spam calls

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

African data is not “user-friendly”

24 Jul 2017

Fake news, fake research!

mike broom 21 Jul 2017

A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet |

Facebook to test news story paywalls: report

21 Jul 2017

Marketing in a recession and beyond

Marketing in a recession and beyond

Gill Randall 18 Jul 2017

How it all fits together - what comes out of Ad-Audit

How it all fits together - what comes out of Ad-Audit

mike broom 14 Jul 2017

Team Columinate.

“Who said surveys should be boring?” - Elna Pretorius of Columinate

Leigh Andrews 14 Jul 2017

New research indicates CMOs struggle to localise creative strategies

New research indicates CMOs struggle to localise creative strategies

11 Jul 2017

Measuring the consumers of advertising

mike broom 7 Jul 2017

(c) andrew grossman -

Do Millennials really exist?

Allon Raiz 7 Jul 2017

(c) Vitaliy Vodolazskyy -

Information overload fuels 'fake news': study

27 Jun 2017

Petro Kuprynenko © –

A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

Consumer data assists with investment in Africa

Consumer data assists with investment in Africa

21 Jun 2017

ximagination © –

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Engagement comes from having good content

Joe Otin 12 Jun 2017

Four realities facing brands today

Four realities facing brands today

9 Jun 2017

The Vineyard Hotel, Cape Town.

18TH PAMRO conference open for bookings

5 Jun 2017

Admap Prize 2017 winners announced

Kantar 5 Jun 2017

Facebook, Instagram research into gender bias

Facebook, Instagram research into gender bias

2 Jun 2017

Victor Zastolskiy © –

How emotion affects advertising

John Laurence 25 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class

How to market to Africa's resilient, ambitious middle class

Louise Marsland 22 May 2017

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

Dejan Bozic © –

#Samra2017: Questions to help you uncover fake news

Leigh Andrews 19 May 2017

Wong Wai Kit © –

Samra2017: The reality of researchers being locked out of boardrooms

Leigh Andrews 18 May 2017

Linda Bucklin © –

Samra2017: Ensuring market research doesn't go the way of the dinosaur

Leigh Andrews 18 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar 16 May 2017

Consumers less distracted when reading newspapers or magazines

15 May 2017

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