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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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2012 Most Popular lists for Bizcommunity Marketing & Media Africa

2012 Most Popular lists for Bizcommunity Marketing & Media Africa

Bizcommunity.com 7 Jan 2013

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

7 Jan 2013

Kaspersky Lab outlines key security trends in 2012; predicts core threats for 2013

Kaspersky Lab outlines key security trends in 2012; predicts core threats for 2013

2 Jan 2013

Analytics are key to long-term brand activity on Google+ says Punch Communications

28 Dec 2012

What shaped TV in 2012 and what you need to know for 2013

What shaped TV in 2012 and what you need to know for 2013

24 Dec 2012

Measuring ROI on social media

Richard Mullins 12 Dec 2012

Boost website performance and retain customers

Boost website performance and retain customers

9 Dec 2012

Africa slow to adopt smartphones

Craig Wilson 29 Nov 2012

Reminder: Ninth Thought Leadership Digibate this Friday

Reminder: Ninth Thought Leadership Digibate this Friday

26 Nov 2012

Global Mobile Consumer Survey shows increase in mobile banking

Global Mobile Consumer Survey shows increase in mobile banking

21 Nov 2012

Ninth Thought Leadership Digibate on research that yield results

Ninth Thought Leadership Digibate on research that yield results

14 Nov 2012

Fundamo reports mobile financial services growth

Fundamo reports mobile financial services growth

13 Nov 2012

DISCOP Africa 2012 reports record breaking attendence

DISCOP Africa 2012 reports record breaking attendence

6 Nov 2012

Engage at every stage: New marketing mandate

Engage at every stage: New marketing mandate

6 Nov 2012

Fact-checking service launched

Fact-checking service launched

1 Nov 2012

Mobile money drives demand for financial services

Mobile money drives demand for financial services

29 Oct 2012

Growth from knowledge indeed!

NielsenIQ 26 Oct 2012

Penguin Books releases new book, Business in Africa: Corporate Insights

Penguin Books releases new book, Business in Africa: Corporate Insights

11 Oct 2012

Cogniko introduces analytics solutions services

2 Oct 2012

[Highway Africa 2012] MTN leads Africa's media development

[Highway Africa 2012] MTN leads Africa's media development

4 Sep 2012

FrontlineSMS brings a free, innovative solution to African broadcasters

Russell Southwood 4 Sep 2012

[PAMRO 2012] Day 3: Measuring ROI on social media

[PAMRO 2012] Day 3: Measuring ROI on social media

Carole Kimutai: @CaroleKimutai 31 Aug 2012

Young researchers excel at the 2012 SAMRA conference

Young researchers excel at the 2012 SAMRA conference

28 Aug 2012

[PAMRO 2012] Day 1: Ways of measuring media audiences

[PAMRO 2012] Day 1: Ways of measuring media audiences

Carole Kimutai: @CaroleKimutai 28 Aug 2012

TMKG launches PostarTrack, an OOH audit tool

24 Aug 2012

[Executive Check] Common currencies - a necessity for affordable media research in Africa

[Executive Check] Common currencies - a necessity for affordable media research in Africa

Walter Wafula 23 Aug 2012

Environmentally friendly purchases heat up in emerging markets

Environmentally friendly purchases heat up in emerging markets

21 Aug 2012

Highway Africa partners with GFMD

Highway Africa partners with GFMD

16 Aug 2012

IBM chooses Kenya for key research lab

IBM chooses Kenya for key research lab

15 Aug 2012

New Vision regains top spot in Uganda's cyberspace

New Vision regains top spot in Uganda's cyberspace

Walter Wafula 7 Aug 2012

More news

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

7 Jan 2013

Kaspersky Lab outlines key security trends in 2012; predicts core threats for 2013

Kaspersky Lab outlines key security trends in 2012; predicts core threats for 2013

2 Jan 2013

Analytics are key to long-term brand activity on Google+ says Punch Communications

28 Dec 2012

What shaped TV in 2012 and what you need to know for 2013

What shaped TV in 2012 and what you need to know for 2013

24 Dec 2012

Measuring ROI on social media

Richard Mullins 12 Dec 2012

Boost website performance and retain customers

Boost website performance and retain customers

9 Dec 2012

Africa slow to adopt smartphones

Craig Wilson 29 Nov 2012

Reminder: Ninth Thought Leadership Digibate this Friday

Reminder: Ninth Thought Leadership Digibate this Friday

26 Nov 2012

Global Mobile Consumer Survey shows increase in mobile banking

Global Mobile Consumer Survey shows increase in mobile banking

21 Nov 2012

Ninth Thought Leadership Digibate on research that yield results

Ninth Thought Leadership Digibate on research that yield results

14 Nov 2012

Fundamo reports mobile financial services growth

Fundamo reports mobile financial services growth

13 Nov 2012

DISCOP Africa 2012 reports record breaking attendence

DISCOP Africa 2012 reports record breaking attendence

6 Nov 2012

Engage at every stage: New marketing mandate

Engage at every stage: New marketing mandate

6 Nov 2012

Fact-checking service launched

Fact-checking service launched

1 Nov 2012

Mobile money drives demand for financial services

Mobile money drives demand for financial services

29 Oct 2012

Growth from knowledge indeed!

NielsenIQ 26 Oct 2012

Penguin Books releases new book, Business in Africa: Corporate Insights

Penguin Books releases new book, Business in Africa: Corporate Insights

11 Oct 2012

Cogniko introduces analytics solutions services

2 Oct 2012

[Highway Africa 2012] MTN leads Africa's media development

[Highway Africa 2012] MTN leads Africa's media development

4 Sep 2012

FrontlineSMS brings a free, innovative solution to African broadcasters

Russell Southwood 4 Sep 2012

[PAMRO 2012] Day 3: Measuring ROI on social media

[PAMRO 2012] Day 3: Measuring ROI on social media

Carole Kimutai: @CaroleKimutai 31 Aug 2012

Young researchers excel at the 2012 SAMRA conference

Young researchers excel at the 2012 SAMRA conference

28 Aug 2012

[PAMRO 2012] Day 1: Ways of measuring media audiences

[PAMRO 2012] Day 1: Ways of measuring media audiences

Carole Kimutai: @CaroleKimutai 28 Aug 2012

TMKG launches PostarTrack, an OOH audit tool

24 Aug 2012

[Executive Check] Common currencies - a necessity for affordable media research in Africa

[Executive Check] Common currencies - a necessity for affordable media research in Africa

Walter Wafula 23 Aug 2012

Environmentally friendly purchases heat up in emerging markets

Environmentally friendly purchases heat up in emerging markets

21 Aug 2012

Highway Africa partners with GFMD

Highway Africa partners with GFMD

16 Aug 2012

IBM chooses Kenya for key research lab

IBM chooses Kenya for key research lab

15 Aug 2012

New Vision regains top spot in Uganda's cyberspace

New Vision regains top spot in Uganda's cyberspace

Walter Wafula 7 Aug 2012

All set for PAMRO All Africa Media Research Conference

All set for PAMRO All Africa Media Research Conference

27 Jul 2012

Brand image, purchase intent rise for Olympic sponsors

23 Jul 2012

Kenya's advertising sector attracts new players, technologies

Kenya's advertising sector attracts new players, technologies

Carole Kimutai: @CaroleKimutai 11 Jul 2012

Just published: Open Journalism from the World Editors Forum

9 Jul 2012

Informa Telecoms & Media partnership launches research program

Informa Telecoms & Media partnership launches research program

28 Jun 2012

Research Channel Africa website gets a revamp

Research Channel Africa website gets a revamp

27 Jun 2012

Africa's mobile subscriptions grow by 30 million

19 Jun 2012

Why traditional market research just won't do anymore

Why traditional market research just won't do anymore

Lonnie Mayne 19 Jun 2012

SAARF PAMRO Conference for Africa Diplomat

SAARF PAMRO Conference for Africa Diplomat

15 Jun 2012

Continental Outdoor Media release consumer behaviour findings

Continental Outdoor Media release consumer behaviour findings

14 Jun 2012

SAMRO's boost for future music stars

SAMRO's boost for future music stars

11 Jun 2012

Let's do Biz