Cogniko introduces analytics solutions services
Cogniko is reportedly a market leader in the delivery of marketing analytics, research, and strategic advisory to leading institutions in developed markets and in Africa. Global businesses including Chase, Pfizer, Diageo, Verizon, AT&T, Dell and General Mills have used Cogniko's services.
Core offerings
Cogniko's core offerings span across three specialty areas: Marketing Analytics Services, Research and Digital Intelligence, and Consulting and Advisory Services in specialized areas such as digital, mobile, social media, and relationship marketing.
According to the country director, Yemi Ibironke, the marketing analytics services helps marketers establish accurate performance targets based on their investment outlay, define performance indicators aligned to objectives - measure what matters, understand drivers of in-market campaign performance, and how to best align these drivers for optimal marketing effectiveness.
"These are exciting times for Nigerian marketers. They now have the same tools at their fingertips that their counterparts in leading global organisations in developed markets leverage to drive continued marketing excellence, accountability and profitability. By combining proven evaluation methods with our expertise and integrated view of consumer intentions, attitudes and behavior, we can now deliver objective measurement and analysis to drive meaningful improvement in campaign strategy and return on investment." he noted.
Understanding consumer insights
Ibironke further explained that Cogniko Research, Data and Digital Intelligence Services is key for marketers seeking better and more accurate insights into consumer trends, attitudes and behaviors to drive profitable growth. Cogniko offers a wealth of specialised digital intelligence solutions with best-in-breed methodologies and technology to ensure marketers have access to real, actionable and timely customer insights.
Besides the ability to conduct custom research using our proprietary online panel of consumers who have opted into Cogniko's research community, which includes a large and representative sample of 18-24 years old, marketers can subscribe and get direct access to specialty research data whenever they want.
Barbara Olona, managing partner and principal, said that Cogniko Consulting and advisory services provide marketers with practical consultation and education in the areas of digital (including social),multi-channel marketing relationship marketing. She stressed that Cogniko's differentiation lies in dogged reliance on data, analytics, and research to drive formulations of marketing strategy, digital strategy, and communications planning, and go-to-market plans.
"Savvy strategists, planners, marketers, and advertisers today understand that the customer and marketing landscape have changed: Channels have become fragmented, consumers more elusive and powerful, marketing budgets are shrinking yet marketers are being asked to do more and management is demanding more measureable marketing impact Cogniko's specialized services in analytics and digital intelligence is essential in ensuring marketing effectiveness in the new marketing landscape" Olona remarked.
"Cogniko leadership team has worked at leading consulting firms, attended top-flight business schools, advised leading organisations on business and marketing strategy, and crafted measurement methodologies that have been embraced by clients. We apply rigorous quantitative methods that ensure program or campaign effectiveness and success. We have one of the best marketing analytics talents in our industry, and over 60% of our teams have an advanced degree in business, economics, or quantitative methods from top flight institutions. We have the chops to deliver and will provide unparalleled expertise to the Nigerian market" she said.
