Real time bidding | Bizcommunity

Real time bidding | Bizcommunity

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Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Where will your focus be for the rest of 2024? Ours is on creating better customer connections

Advertising

Where will your focus be for the rest of 2024? Ours is on creating better customer connections

Nombini Mehlomakulu, Issued by Ebony+Ivory 24 Jun 2024

Unlocking the power of first-party data and proprietary audience

Advertising

Unlocking the power of first-party data and proprietary audience

Issued by Huawei 30 Mar 2022

Huawei Ads powers a 'Cookie-Free' world in 2022

Advertising

Huawei Ads powers a 'Cookie-Free' world in 2022

Issued by Huawei 15 Dec 2021

Synergise with digital-out-of-home advertising

OOH

Synergise with digital-out-of-home advertising

Issued by Oak Ventures 5 Oct 2021

Huawei and Wavemaker launch a new, innovative digital advertising platform

Advertising

Huawei and Wavemaker launch a new, innovative digital advertising platform

Issued by Wavemaker 14 Jul 2021

Media consumption through the roof but not followed by adspend

Media

Media consumption through the roof but not followed by adspend

Issued by Advertising Media Forum 29 Jun 2020

#IABInsightSeries: Data, skill set and our relationship with technology

Trends

#IABInsightSeries: Data, skill set and our relationship with technology

Jessica Tennant 20 Mar 2020

365 Digital launches programmatic Private Marketplace

Digital

365 Digital launches programmatic Private Marketplace

Issued by 365 Digital 14 Jul 2017

Dentsu Aegis Network South Africa strengthens its digital leadership team

Digital

Dentsu Aegis Network South Africa strengthens its digital leadership team

Issued by Dentsu 7 Jul 2017

Clicks2Customers rebranded to NMPi as part of global growth strategy

Digital

Clicks2Customers rebranded to NMPi as part of global growth strategy

Issued by Incubeta 28 Jun 2017

#BizTrends2017: Programmatic promise for South African marketers

Trends

#BizTrends2017: Programmatic promise for South African marketers

Jaco Lintvelt 2 Feb 2017

Direct ad buying - Have relationships taken a backseat?

Advertising

Direct ad buying - Have relationships taken a backseat?

Graham Du Plessis 17 Nov 2016

Fashion and beauty, rolled into one.

Online Media

#InnovationMonth: The beauty of programmatic advertising

Leigh Andrews 29 Sep 2016

Future of Media Conference focuses on engagement and content

Media

Future of Media Conference focuses on engagement and content

28 Jul 2016

Programmatic advertising increases globally

Advertising

Programmatic advertising increases globally

19 Jul 2016

Despite ad blocker threats, digital advertising revenues will rise to $285bn by 2020

Digital

Despite ad blocker threats, digital advertising revenues will rise to $285bn by 2020

21 Jun 2016

Unpacking Africa's first mobile DSP

Digital

Unpacking Africa's first mobile DSP

Issued by Oak Ventures 3 Jun 2016

Understanding the opportunity of the data revolution

Data & Analytics

Understanding the opportunity of the data revolution

Rob Bradley 22 Feb 2016

Is it time for brands to jump on-board with programmatic buying?

Digital

Is it time for brands to jump on-board with programmatic buying?

Graham Du Plessis 11 Jan 2016

Image via Pixabay

Focus on Out Of Home

[OOH Focus] Out of home on steroids

Danette Breitenbach 30 Nov 2015

Programmatic buying unpacked

Advertising

Programmatic buying unpacked

Graeme Stiles 25 Nov 2015

Programmatic technology allows matching ad spend to mobile growth

Research

Programmatic technology allows matching ad spend to mobile growth

11 Sep 2015

The changing media and marketing landscape

Mobile

The changing media and marketing landscape

Leigh Andrews 17 Aug 2015

Unleash the power of retargeting to drive better ROI from digital advertising

Digital

Unleash the power of retargeting to drive better ROI from digital advertising

Katherine Stuart 24 Jun 2015

Get automation to simplify your sales and marketing functions

Research

Get automation to simplify your sales and marketing functions

Leigh Andrews 11 Jun 2015

Advertisers get leverage on MSN

Advertising

Advertisers get leverage on MSN

6 May 2015

WAN-IFRA asks who is winning advertising market share?

Advertising

WAN-IFRA asks who is winning advertising market share?

21 Apr 2015

Mobile and programmatic - interest vs implementation

Mobile

Mobile and programmatic - interest vs implementation

Issued by Incubeta 8 Apr 2015

Effective targeting through programmatic ad buying

Advertising

Effective targeting through programmatic ad buying

Yaron Assabi 16 Mar 2015

Programmatic or problematic advertising for SA's online publishers?

Advertising

Programmatic or problematic advertising for SA's online publishers?

Dries Badenhorst 17 Feb 2015

[Trends 2015] TREND: Programmatic media buying

Media

[Trends 2015] TREND: Programmatic media buying

8 Jan 2015

[Trends 2015] Your 2015: The consumer, content and collaboration

Top Trends

[Trends 2015] Your 2015: The consumer, content and collaboration

Louise Marsland 16 Jan 2015

Media

[Trends 2015] The consumer is in control

Craig Page-Lee 9 Feb 2015

OMG moment: Taking note of Africa's mobile media movement

Mobile

OMG moment: Taking note of Africa's mobile media movement

Leigh Andrews 13 Jan 2015

Paula Raubenheimer

Media

[Trends 2015] Brand safe programmatic environment grows in SA

Paula Raubenheimer 24 Jan 2015

Digital

SouthernX launches pilot system of RTB with SpaceStation, Junk Mail

1 Dec 2014

No need for publishers to panic about programmatic buying

Marketing

No need for publishers to panic about programmatic buying

Chanel MacKay 1 Dec 2014

Africa-focused RTB platform launches in Nigeria

Advertising

Africa-focused RTB platform launches in Nigeria

1 Dec 2014

[NewsMaker] Catherine Robson

Sales

[NewsMaker] Catherine Robson

Louise Marsland 29 Oct 2014