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As 25AM's digital media director, Chanel MacKay translates clients' marketing needs and objectives into effective media strategies and campaigns.

MacKay, who joined 25AM in 2007, has more than a decade of international media experience across a wide range of markets. Since joining 25AM, MacKay has worked on a number of major local and multinational brands, and has also overseen the strategy of the media department.

Before she joined 25AM, Chanel MacKay worked at Forwardslash for three years. Here, she was a senior US online media planner and buyer, and was also responsible for growing the online acquisition base across all markets.

MacKay holds a Diploma in Business Management, a N3 Business Studies qualification, and a banking and communication qualification from Damelin College as well as a media buying qualification from the IMM Graduate School Of Marketing.