Brand engagement | Bizcommunity

Brand engagement | Bizcommunity

News

The two will lead the Joburg office. Source: Supplied.

Advertising

LePub taps seasoned creatives for Johannesburg office leadership roles

5 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

CRM, CX, UX

Marcel Swain joins dentsu X to redefine brand engagement in South Africa

Issued by Dentsu 3 Mar 2025

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Thumiso Masoha is FCB Africa's new chief experience officer (Image supplied)

Advertising

FCB Africa's bold move: Thumiso Masoha appointed chief experience officer

6 Feb 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

Marketing

WPP and UMG form partnership connecting audiences through music

18 Dec 2024

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Thotbox: Pioneering connections between brands and communities through innovative solutions

Radio & Audio

Thotbox: Pioneering connections between brands and communities through innovative solutions

Issued by Thotbox 29 Nov 2024

Michel van Rijmenant, CEO of Chimera Creative outlines practical strategies for combining design, interactivity and storytelling to elevate B2B narratives (Image supplied)

Publishing

The changing role of annual reports in driving B2B narratives

Michel van Rijmenant 28 Nov 2024

Social Places launches AI responses and sentiment analysis powered by ChatGPT & BARD

CRM, CX, UX

Social Places launches AI responses and sentiment analysis powered by ChatGPT & BARD

Leroy Meyer, Issued by Social Places 20 Nov 2024

Trick or treat? Halloween spending set to decline this year

Retail

Trick or treat? Halloween spending set to decline this year

24 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Digital

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

The 2024 New Generation Awards took place recently on Thursday 26 September in Sandton (Image supplied)

Digital

SA Rugby steals the show at the 2024 New Generation Awards

1 Oct 2024

IMC Conference

#BehindtheIMC: Glenn Gillis on gaming and marketing

12 Sep 2024

Image supplied.

Digital

All the New Generation Awards 2024 finalists

30 Aug 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Research

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Issued by KLA 21 Aug 2024

Marketing

South African brands poised to lead as influencer marketing industry surges globally

10 Jul 2024

Africa's creative future: Leading the world through innovation and collaboration

Advertising

Africa's creative future: Leading the world through innovation and collaboration

Dawn Rowlands, Issued by Dentsu 12 Jun 2024

The Junxion team. Source: Supplied.

Marketing

Hoorah and Alexforbes partner to create in-house marketing agency, Junxion

5 Jun 2024

Marketing

Heat up your brand this winter: Successful BTL marketing campaigns to inspire your next move

Issued by Tradeway 30 May 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Issued by KLA 7 May 2024

Source: © 123rf Jochen Bis?hoff, head of global business solutions, Africa, TikTok asks what drives brands

Digital

3 key recommendations for brand engagement for marketers

Jochen Bisсhoff 8 Apr 2024

Marketing

Bravado transforms into a brand experience agency

Issued by Brave Group 7 Mar 2024

Driving customer-centricity through harmonising insights, strategy, and operational implementation

Research

Driving customer-centricity through harmonising insights, strategy, and operational implementation

Issued by React Customer Research 20 Feb 2024

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Advertising

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Karabo Ledwaba 16 Jan 2024

Euromonitor unveils top global consumer trends for 2024

Trends

Euromonitor unveils top global consumer trends for 2024

16 Nov 2023

Scott Thwaites is the founder of EDC Squared. Source: Supplied.

Digital

#Newsmaker: Former TikTok senior leader Scott Thwaites launches EDC squared

Karabo Ledwaba 14 Nov 2023

Digital

Take your brand beyond reality with AR

Issued by Hyphen Creatives 2 Nov 2023

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Dealers

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Imran Salie 26 Oct 2023

Empowering Africa's financial future: Pioneering a path of transformation

Markets & Investment

Empowering Africa's financial future: Pioneering a path of transformation

Issued by Dentsu 16 Aug 2023

Source: Bankless Semona Pillay of UJ gives four ways to managing privacy and risk in the metaverse

Marketing

4 ways to managing privacy and risk when marketing in the metaverse

Semona Pillay 16 Aug 2023

Source: © George Milton Influencer marketing is a key growth priority says WPP as it acquires Goat

Marketing

WPP puts money where its mouth is with acquisition of influencer marketing agency, Goat

22 Mar 2023

Is copywriting still important in advertising?

Advertising

Is copywriting still important in advertising?

Paul Middleton, Issued by Ebony+Ivory 9 Feb 2023

#BizTrends2023: Top 6 alcohol landscape trends emerging in SA

Trends

#BizTrends2023: Top 6 alcohol landscape trends emerging in SA

Maijaliina Hansen-Chipps 9 Jan 2023

Source: ©ammentorp via

Technology

The metaverse offers challenges and possibilities for the future of the retail industry

Omar H. Fares 4 Jan 2023

Source © Jakub Jirsák

Digital

Valpak outlines ongoing transformation

7 Dec 2022

Momentum Health's amped up event

Events & Conferencing

Momentum Health's amped up event

Issued by Techsys Digital 18 Nov 2022

Source: © Md Mahdi The Fifa World Cup this year will attract an estimated five billion viewers

Marketing

Football influencer superstars: Increasing brands' reach of the Fifa World Cup

13 Oct 2022

Isilumko Activate leads the way with an innovative integrated marketing strategy

Marketing

Isilumko Activate leads the way with an innovative integrated marketing strategy

Issued by Isilumko Media 28 Jul 2022

5 reasons why building an app is useful for your business

Mobile & Apps

5 reasons why building an app is useful for your business

Craig Lebrau, Issued by Lebrau Press 5 Jul 2022