Latest newsThe global pandemic has fundamentally transformed how South Africans approach travel, with consumers placing greater emphasis on meaningful experiences, value for money, and the seamless integration of technology into their journeys. Leveraging insights from YouGov Profiles data, KLA, a consumer insights agency, highlights the latest travel preferences reshaping South Africa’s holiday landscape. 12 Dec 2024 Read more KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the seventh edition of The Quarterly Buzz, tracking the brands with the most ‘buzz’ in the market. 19 Nov 2024 Read more Black Friday has become a highlight on the global retail calendar, driving record-breaking sales and offering consumers a chance to score major discounts. In South Africa, the day has evolved into a hybrid of in-store and online shopping, with local and international retailers competing for consumers’ attention and wallets. Consumer insights agency KLA has compiled findings using YouGov Profiles data and a survey on YourView to explore this further. 12 Nov 2024 Read more In South Africa, the traditional schooling model is experiencing a shift, with an increasing number of families opting for non-traditional education options such as homeschooling and online schooling. This trend is driven by a variety of factors, including the rising costs of private schooling, a desire for more flexibility, safety, personalised learning environments and concerns over the quality of government education. 22 Oct 2024 Read more Gen Z, also known as Zoomers, were born between 1997 and 2012 and have grown up in an era of information overload and digital connectivity. They are now young adults, with the oldest members being around 28 years old. In South Africa, Gen Z represents 46% of the population. In this world of carefully curated digital content, we’re seeing a new trend emerge – the rise of the financial influencer, or fin-fluencer. 26 Sep 2024 Read more In recent years, fitness apps have gained significant traction in South Africa, transforming how people manage their health and fitness goals. These apps offer a number of features designed to enhance wellness management, from detailed workout tracking to personalised nutrition advice. Popular apps like MyFitnessPal, Strava, Nike Training Club, and FitOn cater to various fitness preferences, giving users a tailored experience that meet their specific needs. 10 Sep 2024 Read more KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the sixth edition of The Quarterly Buzz, tracking the brands with the most ‘buzz’ in the market. 21 Aug 2024 Read more KLA, a consumer insights agency, is pleased to announce the appointment of Babalwa Donkrag as managing director. 13 Aug 2024 Read more Consumer demand for sustainable food packaging has become a major catalyst for change in the industry. With a growing awareness of environmental impacts, consumers are now choosing products with reduced packaging waste and materials that are recyclable and as a result, companies are being compelled to innovate and develop eco-friendly packaging solutions. 5 Aug 2024 Read more Retailers in South Africa are at the cusp of a transformative shift as the potential of gamification is about to redefine the shopping experience. 27 Jun 2024 Read more In 2024, a historic wave of elections is set to unfold globally, with voters in at least 64 countries, representing nearly half the world's population, gearing up to cast their ballots. The outcomes of these elections will significantly shape the global landscape for years to come. (Source: Time, 28 December 2023) 17 May 2024 Read more KLA, the exclusive partner for YouGov in the sub-Saharan region, proudly presents the fifth edition of the Quarterly Buzz, marking the start of a new year of tracking the brands with the most ‘Buzz’ in the market. 7 May 2024 Read more Vaping has become a notable trend in South Africa, especially among the youth, prompting discussions among policymakers, health professionals, and the public. In South Africa, as in many countries, the trend has seen a significant upswing, particularly among the younger demographics, sparking considerable discussion among policymakers, health practitioners, and the general public. 27 Mar 2024 Read more In recent years, podcasting has seen a rise in popularity worldwide, and South Africa is no exception. With the widespread availability of smartphones and internet access, combined with a rise in on-demand audio content, podcasts have become a mainstream form of entertainment, information, and education for many South Africans. As podcasts continue to gain traction, brands have a significant opportunity to leverage this opportunity to connect with consumers. 20 Mar 2024 Read more KLA, the exclusive partner for YouGov in the sub-Saharan region, proudly presents the fourth edition of the Quarterly Buzz, marking the completion of a full year of tracking the brands with the most ‘Buzz’ in the market. 15 Feb 2024 Read more Veganism and vegetarianism are impacting dietary preferences in South Africa, driven by a surge in environmental and health-conscious decisions. Notable industry players, including McDonald's and Burger King, are adapting their menus to meet the growing demand, while retailers like Woolworths and Checkers are expanding their vegan product offerings. This shift is substantiated by a study carried out by consumer insights agency KLA, using the YouGov tool, indicating a mindset change toward plant-based diets, with 49.90% of respondents viewing a meatless diet as a healthier option. 1 Feb 2024 Read more The telecommunications (Telco) industry is constantly evolving, with consumers continually seeking the best mobile service providers to meet their changing needs. KLA, a consumer insights company, undertook a study utilising the YourView tool, to delve deeper into understanding consumer switching behaviour in the realm of Telco services. 17 Jan 2024 Read more KLA, the exclusive partner for YouGov in the sub-Saharan region, is proud to unveil the latest findings of the third edition of the Quarterly Buzz. This insightful assessment delves into the top brands based on public perception, recorded on a daily basis over a three-month span. The inaugural Quarterly Buzz made its debut in January 2023. 23 Nov 2023 Read more Consumer Insights Agency, KLA shares results on a research survey conducted on the food delivery industry (including groceries), using the YourView panel. 22 Nov 2023 Read more As South Africa grapples with the environmental consequences of El Nino's arrival in 2023, citizens find themselves confronted with the pressing question of environmental sustainability amidst various socio-economic challenges. In response to these concerns, a study was conducted to understand how South Africans perceive sustainability in their daily lives and surroundings. 9 Nov 2023 Read more
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