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Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Dentsu Kenya CEO Chris Madison steps down after a decade of growth, innovation, and success

Dentsu Kenya CEO Chris Madison steps down after a decade of growth, innovation, and success

Dentsu 15 Nov 2024

New Meta EMEA VP looks to unlock region’s potential

New Meta EMEA VP looks to unlock region’s potential

13 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

29 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

More news

(image supplied)

Marketing & MediaWarc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Marketing & MediaPositive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Dentsu Kenya CEO Chris Madison steps down after a decade of growth, innovation, and success

Marketing & MediaDentsu Kenya CEO Chris Madison steps down after a decade of growth, innovation, and success

Dentsu 15 Nov 2024

New Meta EMEA VP looks to unlock region’s potential

Marketing & MediaNew Meta EMEA VP looks to unlock region’s potential

13 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & MediaMarketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Marketing & MediaUncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Marketing & MediaBBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Design the legacy: #Loeries invites agencies create its 2025 campaign

Marketing & MediaDesign the legacy: #Loeries invites agencies create its 2025 campaign

29 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

Marketing & MediaCommunications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Marketing & MediaStrong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Marketing & MediaSuhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Marketing & Media5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Marketing & MediaPernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & MediaOgilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Marketing & MediaIs Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Marketing & MediaWPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Marketing & MediaSaatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

Marketing & MediaLIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

Marketing & MediaRazor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

25 Sep 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Marketing & MediaVirgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Source:

Marketing & MediaAfrica is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

Deadlines have been announced. Source: Supplied.

Marketing & MediaThe One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Marketing & MediaLay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

Marketing & MediaNew Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing & MediaWarc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Marketing & MediaKantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar 5 Sep 2024

How to build meaningful iconic brands that are connected to culture

Marketing & MediaHow to build meaningful iconic brands that are connected to culture

Yasmin Kathoria and Lerato Kgatla, Kantar 4 Sep 2024

CANEX WKND: Afreximbank Deal Room applications now open

Marketing & MediaCANEX WKND: Afreximbank Deal Room applications now open

CANEX WKND 4 Sep 2024

Source:

Marketing & MediaAfrican marketers gear up for AMC’s 3rd annual awards in Mombasa

4 Sep 2024

Source: © Warc

Marketing & MediaShowcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Marketing & MediaOmnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Simply Black appoints first COO, Stephanie Thomas

Marketing & MediaSimply Black appoints first COO, Stephanie Thomas

29 Aug 2024

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

Marketing & MediaThe Loeries unveils diverse 2024 youth committee from Africa and the Middle East

27 Aug 2024

Source:

Marketing & MediaMiss Universe Nigeria: When seizing the moment turns into a PR nightmare

Tlhogi Ngwato 26 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing & MediaAI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Marketing & MediaWarc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Streaming platform Showmax launched its Premier League mobile subscription with a surprising marketing stunt starring Eric Cantona. Image supplied

Marketing & MediaFans love Showmax's Premier League launch marketing stunt with Eric Cantona

21 Aug 2024

Bridget von Holdt and Karl Haechler appointed co-CEOs of Burson Africa

Marketing & MediaBridget von Holdt and Karl Haechler appointed co-CEOs of Burson Africa

20 Aug 2024

Why over 350 organisations share their news via a Biz Press Office

Marketing & MediaWhy over 350 organisations share their news via a Biz Press Office

Bizcommunity.com 19 Aug 2024

6 shows, 1 re-usable exhibition stand

Marketing & Media6 shows, 1 re-usable exhibition stand

Scan Display 19 Aug 2024

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