The Loeries is inviting agencies to create the Loeries campaign for 2025. This year’s Loeries campaign, This is Tough So Are You, was conceptualised and designed by The Odd Number (Image supplied)

As such The Loeries is inviting agencies to create the Loeries campaign for 2025.

2024 campaign

Every year The Loeries partners with an agency to create the campaign that will define the Loeries voice across Africa & The Middle East and it is time once again for a new agency to craft this campaign.

This year’s campaign, This is Tough So Are You, was conceptualised and designed by The Odd Number.

The campaign acknowledged the numerous tough moments faced by everyone involved in creating great work while celebrating the immense passion that drives them to overcome challenges.

From finding the right idea to managing spiralling costs executing within tight deadlines, and overcoming these all in pursuit of delivering work worthy of a Loerie Award.

All rooted in the insight of the dedication present at every level of the creative process.

How to submit a campaign

Agencies can submit their campaign to inspire the brand communications industry across Africa and The Middle East need to note:

• Key deliverable: Campaign guidelines and theme for The Loeries 2025.

• The campaign concept, design and guidelines would be developed on a pro bono basis.

• The Loeries agency will manage the application of the creative once the CI kit is handed over to The Loeries.

• Send all brief requests to nkuli@loeries.com by Monday, 4 November.

• Deadline for the final submission of the campaign direction is 12 December 2024.