Contributor articles Marketing Africa

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Four employees you want at your marketing agency

Jessica Edgson 7 Jun 2017

The content engine blueprint

The content engine blueprint

Cleve Gibbon 5 Jun 2017

Why you need design systems for social media

Why you need design systems for social media

Ernst Lass 26 May 2017

Victor Zastolskiy © –

How emotion affects advertising

John Laurence 25 May 2017

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Harnessing the longevity of 'cool'

Danny Bryer 25 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class

How to market to Africa's resilient, ambitious middle class

Louise Burgers 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

Samantha Craddock © –

Is cold calling dead?

Dave Nemeth 16 May 2017

How free Wi-Fi is changing the trade show industry

How free Wi-Fi is changing the trade show industry

Sam Smith 16 May 2017

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

Richard Dunn 10 May 2017

Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.

#OneShow2017: Michael Farmer on fixing the problems in ad agencies

Ann Nurock 9 May 2017

FCB Cape Town’s senior strategic planner, Marthinus van Loggerenberg.

Authentic narrative for resonant branded entertainment

Marthinus Van Loggerenberg 5 May 2017

Mpange Chapeshamano

#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Jessica Tennant 24 Apr 2017

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Five ways for health and wellness brands to win on Instagram

Annabel Porter 21 Apr 2017

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Grow your storytelling, grow your brand

Parusha Partab 20 Apr 2017

#WTMA17: Using digital marketing to convince young Africans to travel

#WTMA17: Using digital marketing to convince young Africans to travel

Cari Coetzee 19 Apr 2017

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The marketer of the future

Dr. Ludi Koekemoer 19 Apr 2017

Media: Dark art or science?

Media: Dark art or science?

Quinton Jones 17 Apr 2017

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Fake followers are a massive problem, as SA duo proves

Hadlee Simons 3 Apr 2017

Emevil © –

Through the looking glass: Consumers on Instagram

Izzy Pugh 29 Mar 2017

#BrandManagerMonth: Building a whiskey brand that's #3xBetter

Lauren Hartzenberg 27 Mar 2017

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A little less conversation, a little more action

Michael Bornheim 24 Mar 2017

Content testing process.

How to test your content effectively

Kate Kenyon 23 Mar 2017

Image © The Observatory International.

In search of the agency model of the future

John Little 22 Mar 2017

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Is your brand ready for the 30-hour media day?

Werner Lindemann 14 Mar 2017

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Apps: The holy grail of content marketing

Julia Rhodes 10 Mar 2017