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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

All the 2025 Dubai Lynx Awards

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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

29 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Saatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

Source: © 123rf Nivea has launched Nivea Connect, a global social mission to combat social isolation and promote meaningful connections

Nivea Connect combats growing social isolation, promotes meaningful connections

30 Sep 2024

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

25 Sep 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Source:

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

Deadlines have been announced. Source: Supplied.

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Nike shakes up leadership in efforts to revive sales

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar 5 Sep 2024

How to build meaningful iconic brands that are connected to culture

How to build meaningful iconic brands that are connected to culture

Yasmin Kathoria and Lerato Kgatla, Kantar 4 Sep 2024

Source: © Warc

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Kantar appoints new chief commercial officer, Middle East and Africa

Kantar appoints new chief commercial officer, Middle East and Africa

Kantar 2 Sep 2024

Hollard reveals rebranding as it expands into Africa

Hollard reveals rebranding as it expands into Africa

30 Aug 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Brand Finance 2024: Apple leads, Microsoft’s value surges to $340bn on back of AI innovations

29 Aug 2024

Simply Black appoints first COO, Stephanie Thomas

Simply Black appoints first COO, Stephanie Thomas

29 Aug 2024

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

27 Aug 2024

Source:

Miss Universe Nigeria: When seizing the moment turns into a PR nightmare

Tlhogi Ngwato 26 Aug 2024

Streaming platform Showmax launched its Premier League mobile subscription with a surprising marketing stunt starring Eric Cantona. Image supplied

Fans love Showmax's Premier League launch marketing stunt with Eric Cantona

21 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Banking and brews: South Africa's top brands navigate economic challenges

Kantar 20 Aug 2024

Bridget von Holdt and Karl Haechler appointed co-CEOs of Burson Africa

Bridget von Holdt and Karl Haechler appointed co-CEOs of Burson Africa

20 Aug 2024