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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

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Source: © 123rf In sub-Saharan Africa, TikTok removed over 7.5 million videos in Q3 2024, rising to more than 8 million in Q4 2024—an increase of 14.06% quarter-on-quarter

TikTok removes than 8 million videos in Q4 2024 in SSA, highlighting online safety

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Publicis Groupe to acquire Lotame as part of its AI strategy

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

#SuperBowl2025: From one seal to anotherDanette Breitenbach

Source: © 9to5 mac Meta has introduced ads to Threads

Ads on Threads | 4 factors marketers should considerSaul Marquez

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

The 2025 Tabbie Awards competition for B2B online and print publications is open (Image supplied)

2025 Tabbie Awards competition open

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Trump's U-turn on the banning of TikTokDanette Breitenbach

(Image supplied)

Young Ones One Show launches new creative brief Clash Royale

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

The African continent has five jury members represented on the Gerety Awards Grand Jury for 2025 - two from SA, and one each from Nigeria, Kenya and the Côte D'Ivoire (Image supplied)

5 Gerety Awards Grand Jury members for 2025 from the African continent

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settleDanette Breitenbach

Biased media coverage costs Africa $4.2bn on debt servicing

Biased media coverage costs Africa $4.2bn on debt servicing

Source: © IMASA A coalition of African editor guilds and media owner organisations has partnered with Code for Africa’s (CfA) media research unit, CivicSignal, to build a database tracking title closures, staff losses and other market impacts

Calling on African media to map the media meltdown

Source:

Fatima TV Media Awards call for entries from young members of the African media

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

Deadlines have been announced. Source: Supplied.

The One Show 2025 unveils new categories and entry deadlines

Source: © VOA News Meta will ban RT, Rossiya Segodnya and other Russian state media networks from its platforms including Facebook, Instagram, WhatsApp and Threads

Meta bans Russia state media across all platforms as “covert influence” operations threaten US electionDanette Breitenbach

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Omnicom forms OAG with Troy Ruhanen as global CEO

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

Adidas' brand sentiment plummets after dropping Bella HadidDanette Breitenbach

Source: Supplied. Mathieu Coquillon, co-founder and director at Mama Money.

Mama Money card simplifies banking with WhatsApp integration

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

Source: © Content Creator Awards The DStv Content Creator Awards have introduced a Pan-African Creator Award for creators across the continet

The DStv Content Creator Awards' Pan-African Creator Award

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists releasedDanette Breitenbach

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

3 SA agencies named in New York Festivals 2024 shortlist

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Publicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

More news

Source: Nando's Nando’s South Africa has reacted with a post following Bafana Bafana defeat in the AfCon semi-final game

Nando's heart-warming post to Bafana Bafana on their 2024 Afcon journey

9 Feb 2024

Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries

Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries

6 Feb 2024

#BizTrends2024: Nicola Cooper – The rise of African music and fashion globally continues

#BizTrends2024: Nicola Cooper – The rise of African music and fashion globally continues

Danette Breitenbach 11 Jan 2024

What What a successful Kasi campaign

What What a successful Kasi campaign

Mobitainment 13 Dec 2023

Source: © 123rf For the first time journalists can now submit entries in any category of the Sanlam Group Awards for Excellence in Financial Journalism

Sanlam Group Awards for Excellence in Financial Journalism open for entries

6 Dec 2023

Image supplied. Media, business, government, technology, and community leaders from across Africa and internationally have gathered in Cape Town, South Africa for this year’s annual Africa Business Media Innovators (ABMI) forum which ends today

Bloomberg Africa Business Media Innovators Forum 2023 explores media opportunities in Africa

1 Nov 2023

Image supplied. TV and radio star Dadaboy, cryptocurrency coach Tola Joseph Fadugbagbe and betting guru Winnerbet latest to Join the Crypto Experience

3 high-profile Nigerian personalities sign with Sportsbet.io

21 Sep 2023

Source: © Adeniji Aabdullah Podcasting can reinvigorate newsrooms, and it is doing just that in Africa

Podcasting reinvigorating newsrooms in Africa

13 Sep 2023

Google Africa Internet Academy to focus on AI for Africa

Google Africa Internet Academy to focus on AI for Africa

7 Sep 2023

Image supplied. Cathy Gathu has joined Ogilvy Africa as managing partner

Cathy Gathu appointed Ogilvy Africa's managing partner

28 Jul 2023

Image supplied. Ogilvy Africa officially launched InfluenceO, its end-to-end influence solution for businesses, brands, and creators in Africa for influencer marketing recently.

Ogilvy Africa launches InfluenceO, an end-to-end influence solution for Africa

1 Jun 2023

Image supplied. Greg Bailie, sales lead, global business solutions, TikTok - sub-Saharan Africa. Tiktok is the official Loeries digital cateogry partner

TikTok for Business partners with Loeries digital category

9 May 2023

Source: John Schnobrich This year’s Wan-Ifra’s Digital Media Awards Africa 2023 is lead by the South African press.

SA media takes 7 out of 8 at the Wan-Ifra Digital Media Awards Africa 2023

13 Apr 2023

Source: Prime Business Africa Chinalurumogu Eze, a third-year student, will represent Nigeria at the 2023 Cannes Lions Roger Hatchuel Student Academy

Nigeria's Cannes 2023 Young Lions & Roger Hatchuel Student Academy qualifiers

6 Apr 2023

Image supplied. This year's Loerie's theme is Blood, Sweat & Tears

Blood, Sweat and Tears: 45 years of The Loeries

31 Mar 2023

Source: Loeries Last year's Loeries Awards event was a recovery event. This year the event will be bolder and bigger

The Loeries 2023 - bigger and bolder, expect swagger

Danette Breitenbach 15 Mar 2023

On the rise: Africa's WhatsApp economy

On the rise: Africa's WhatsApp economy

Heidi Badenhorst 1 Mar 2023

Image supplied. Koo Govender is the first female CEO at Publicis Groupe Africa

Koo Govender: PGA's first female CEO

7 Feb 2023

How are startups driving super-app success in Africa?

How are startups driving super-app success in Africa?

Christopher Ball 2 Feb 2023

Ghana approves sale of controlling stake in Vodafone Ghana to Telecel Group

Ghana approves sale of controlling stake in Vodafone Ghana to Telecel Group

17 Jan 2023

MTN Ghana hit with bill of $773m for back taxes

MTN Ghana hit with bill of $773m for back taxes

16 Jan 2023

Flick Live launches - the first live shopping app in Africa

Flick Live launches - the first live shopping app in Africa

11 Jan 2023

African super app Yassir to launch its on-demand grocery delivery services in SA

African super app Yassir to launch its on-demand grocery delivery services in SA

15 Nov 2022

Vodacom hit by Ethiopia network roll-out

Vodacom hit by Ethiopia network roll-out

14 Nov 2022

New opportunities for advertisers as app economy grows in Africa

New opportunities for advertisers as app economy grows in Africa

18 Aug 2022

Entravision 365 Digital brings mobile app performance solutions to African markets

Entravision 365 Digital brings mobile app performance solutions to African markets

365 Digital 14 Jul 2022

Source: © patrick de grijs

Nigeria to regulate online platforms

15 Jun 2022

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

Evan-Lee Courie 24 Mar 2022

Supplied

Gold Smartie for Pep & Ogilvy for messages of hope

28 Feb 2022

Source: © William Fortunato

South Africans prolific internet users says study

Juliet Gillies 8 Feb 2022