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The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

#SuperBowl2025: From one seal to anotherDanette Breitenbach

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

Adidas' brand sentiment plummets after dropping Bella HadidDanette Breitenbach

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Real Madrid: World's most valuable football brand with a €1.7bn brand value

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists releasedDanette Breitenbach

The Stream of Consciousness

Updated: D&AD Awards 2024: SA brings home 8 Pencils

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

#SuperBowl2025: From one seal to another

By Danette Breitenbach 13 Feb 2025

More news

Media deal to increase brand exposure for African rugby

15 Aug 2018

MTV Shuga launches three new campaigns

MTV Shuga launches three new campaigns

1 Aug 2018

Rugby Africa Gold Cup 2018 being streamed live

Rugby Africa Gold Cup 2018 being streamed live

18 Jun 2018

Kwese TV secures top brands for world cup sponsorships

Kwese TV secures top brands for world cup sponsorships

30 May 2018

DBSA sponsors African innovation

DBSA sponsors African innovation

4 May 2018

(L-R)- Nicolas Pompigne-Mognard, founder and CEO of APO Group and Abdelaziz Bougja, chairman of World Rugby’s African association.

Rugby Africa appoints APO as global sponsorship agency

3 May 2018

Call for applications for BASA Scale-Up programme

Call for applications for BASA Scale-Up programme

Business and Arts South Africa 3 Apr 2018

Social Media Week Lagos announced

Social Media Week Lagos announced

2 Feb 2018

#BizTrends2018: E-sports in South Africa - it's only just begun

#BizTrends2018: E-sports in South Africa - it's only just begun

Barry Louzada 8 Jan 2018

African Entrepreneurship Award 2017 finalists.

African Entrepreneurship Award winners announced

18 Dec 2017

BASA expands Creative Futures Business Engagement into Ethiopia

BASA expands Creative Futures Business Engagement into Ethiopia

Business and Arts South Africa 13 Dec 2017

Nielsen Sports expands into Africa with acquisition

Nielsen Sports expands into Africa with acquisition

8 Dec 2017

(From Left to Right) - Nicolas Pompigne-Mognard, Founder and CEO of APO Group and Abdelaziz Bougja, Chairman of World Rugby’s African association, Rugby Africa during the signing ceremony of the agreement under which APO Group becomes the main Official Sponsor of Rugby Africa, at Royal Garden Hotel on November 12, 2017 in London, England. (Photo by Eamonn M. McCormack/Getty Images for APO Group).

APO partners with Rugby Africa

21 Nov 2017

Arsenal welcomes WorldRemit as official online money transfer partner

Arsenal welcomes WorldRemit as official online money transfer partner

21 Nov 2017

M&C Saatchi PLC acquires Levergy

M&C Saatchi PLC acquires Levergy

Levergy 21 Jun 2017

Neil Jankelowitz, joint managing director of MSC Sports.

Does sponsorship really strengthen either brand?

Leigh Andrews 2 May 2017

Sponsorship for mobile money Africa event

Sponsorship for mobile money Africa event

17 Mar 2017

Orange signs on as official CAF competition sponsor for eight years

Orange signs on as official CAF competition sponsor for eight years

20 Dec 2016

Navigate Bizcommunity to where the business is

Navigate Bizcommunity to where the business is

Bizcommunity.com 7 Oct 2016

Masen sponsors Africa renewable Energy Forum

Masen sponsors Africa renewable Energy Forum

29 Sep 2016

Etisalat sponsors 2016 Lagos Photo Festival

Etisalat sponsors 2016 Lagos Photo Festival

15 Aug 2016

Eliska the Rhino

DHL delivers black rhino Eliska to Africa

30 Jun 2016

Africa internet opportunity abounds

Africa internet opportunity abounds

8 Jun 2016

TMT Finance Africa partners with IHS Towers

TMT Finance Africa partners with IHS Towers

27 May 2016

Upcoming BASA Africa Business Breakfast spotlights "Creative Change"

Upcoming BASA Africa Business Breakfast spotlights "Creative Change"

Business and Arts South Africa 12 May 2016

[Biz Takeouts Podcast] 154: Rugby players and social media, introducing Super Scouts

[Biz Takeouts Podcast] 154: Rugby players and social media, introducing Super Scouts

23 Oct 2015

Barclays Africa supporting creative thinking and innovation

Barclays Africa supporting creative thinking and innovation

12 Oct 2015

Africa's first Comedy Central International Comedy Festival

Africa's first Comedy Central International Comedy Festival

9 Oct 2015

MTN Group sponsors 2015 Highway Africa Conference

MTN Group sponsors 2015 Highway Africa Conference

14 Aug 2015

Jaguar Land Rover to drive AABLA finalists and judges

Jaguar Land Rover to drive AABLA finalists and judges

11 Aug 2015