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Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: Practicinganthropology.org.

A guide to understanding the importance of anthropology in B2B marketing

Martin Musasa 7 Nov 2019

Image credit: Chris Liverani on Unsplash.

Why data is more important than ever to customer experience

Brent Haumann 6 Nov 2019

Image source: Gallo/Getty.

Achieving Africa's development goals

4 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Leigh Andrews 31 Oct 2019

Africa University.

Innovation hub to promote research, protect IP

31 Oct 2019

Drivers and fears of SA's online consumers

Drivers and fears of SA's online consumers

Lauren Hartzenberg 28 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values

Women of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

Image source: Getty/Gallo

From the missing middle to the co-economy

Bronwyn Williams 24 Oct 2019

AfDB in Angola (L - R): Joohoon Kim, Chargé d’ Affaires of the Republic of Korea in Angola; Moono Mupotola, the Bank’s Director for Regional Development & Regional Integration; Joffre Van-Dúnem Júnior, Minister of Commerce; Sérgio dos Santos, Secretary of State for Economy; Joseph Ribeiro, the Bank’s Country M.anager for Angola

Angolan study to improve competitiveness in trade

24 Oct 2019

Image credit: Esteban Lopez on Unsplash.

A different perspective on measurement for the non-analytical mind

Tyran De Beer 24 Oct 2019

CQ is the new EQ for executives

CQ is the new EQ for executives

Michelle Moss 23 Oct 2019

African boom in investment in communications infrastructure

African boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.

Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

SA retailers still not fully embracing online opportunity - Accenture

SA retailers still not fully embracing online opportunity - Accenture

21 Oct 2019

Africa's informal sector can contribute to the formal economy

Africa's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Image source: Getty/Gallo

Corporate reporting should extend to employee wellness

18 Oct 2019

Rachel Sibley delivering this presentation at the SingularityU South Africa 2019 Summit. Image supplied.

#SingularityUSouthAfrica2019: Extending reality - Why, when and how to leverage VR and AR for impact

17 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

West Africa build gathers pace for The Conversation Africa

West Africa build gathers pace for The Conversation Africa

Alexandra Storey, Caroline Southey, Lyrr Thurston 15 Oct 2019

Image source: Gallo/Getty.

Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Is there a war between direct and online selling?

Is there a war between direct and online selling?

Dr Marius Wait 11 Oct 2019

Image source: Gallo/Getty.

UN enlists influencers to drive Africa's development agenda

10 Oct 2019

Image source: Gallo/Getty.

Africa Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Recreating narratives about Africa's economic and cultural significance

8 Oct 2019

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