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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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Rachel Sibley delivering this presentation at the SingularityU South Africa 2019 Summit. Image supplied.

#SingularityUSouthAfrica2019: Extending reality - Why, when and how to leverage VR and AR for impact

17 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

West Africa build gathers pace for The Conversation Africa

West Africa build gathers pace for The Conversation Africa

Alexandra Storey, Caroline Southey, Lyrr Thurston 15 Oct 2019

Image source: Gallo/Getty.

Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Is there a war between direct and online selling?

Is there a war between direct and online selling?

Dr Marius Wait 11 Oct 2019

Image source: Gallo/Getty.

UN enlists influencers to drive Africa's development agenda

10 Oct 2019

Image source: Gallo/Getty.

Africa Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Recreating narratives about Africa's economic and cultural significance

8 Oct 2019

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Image source: Gallo/Getty.

Africa is ripe for investment

Julien Fouriot 4 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.

Creating a shared vision for Africa

2 Oct 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Image source: Gallo/Getty.

African economies with greatest potential for trade growth

1 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Support Africa's agenda for transformation

30 Sep 2019

Bronwyn Williams, future finance specialist at Flux Trends. Image credit: .

Can brands survive the era of fake news, jaded consumers and robot trolls?

Luise Allemann 30 Sep 2019

Top ratings for Biz Rate Card 2019

Top ratings for Biz Rate Card 2019

Bizcommunity.com 27 Sep 2019

United Nations SDG publication released this week.

United Nations sounds warning on achieving SDGs

27 Sep 2019

Image source: Gallo/Getty.

How partnerships can help Africa achieve UN SDGs

26 Sep 2019

Photo by Kiana Bosman on Unsplash

Say hello to Generation Alpha

Sean Sullivan 26 Sep 2019

Image source: Gallo/Getty.

'Where to Invest in Africa' publication launched

23 Sep 2019

Image source: Gallo/Getty.

Video Exchange Africa at AfricaCom 2019

20 Sep 2019

Winners from the 2019 Top Brands Awards. Image supplied.

All the big winners at the 21st Sunday Times Top Brands Awards

20 Sep 2019

New study highlights opportunities to optimise digital evolution in Africa

16 Sep 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Marsland 13 Sep 2019

Image source: Gallo/Getty.

The SA consumers with the power to make or break brands

Louise Marsland 12 Sep 2019

A police officer is seen in Hargeisa, Somaliland, on May 16, 2016. Police in Hargeisa recently arrested Horyaal 24 TV owner Mohamed Osman Mireh. Credit: CPJ/AFP/Mohamed Abdiwahab.

Somaliland police raid Horyaal 24 TV offices

11 Sep 2019

How female consumers are shaping SA's e-commerce boom

How female consumers are shaping SA's e-commerce boom

3 Sep 2019

More news

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

West Africa build gathers pace for The Conversation Africa

West Africa build gathers pace for The Conversation Africa

Alexandra Storey, Caroline Southey, Lyrr Thurston 15 Oct 2019

Image source: Gallo/Getty.

Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Is there a war between direct and online selling?

Is there a war between direct and online selling?

Dr Marius Wait 11 Oct 2019

Image source: Gallo/Getty.

UN enlists influencers to drive Africa's development agenda

10 Oct 2019

Image source: Gallo/Getty.

Africa Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Recreating narratives about Africa's economic and cultural significance

8 Oct 2019

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Image source: Gallo/Getty.

Africa is ripe for investment

Julien Fouriot 4 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.

Creating a shared vision for Africa

2 Oct 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Image source: Gallo/Getty.

African economies with greatest potential for trade growth

1 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Support Africa's agenda for transformation

30 Sep 2019

Bronwyn Williams, future finance specialist at Flux Trends. Image credit: .

Can brands survive the era of fake news, jaded consumers and robot trolls?

Luise Allemann 30 Sep 2019

Top ratings for Biz Rate Card 2019

Top ratings for Biz Rate Card 2019

Bizcommunity.com 27 Sep 2019

United Nations SDG publication released this week.

United Nations sounds warning on achieving SDGs

27 Sep 2019

Image source: Gallo/Getty.

How partnerships can help Africa achieve UN SDGs

26 Sep 2019

Photo by Kiana Bosman on Unsplash

Say hello to Generation Alpha

Sean Sullivan 26 Sep 2019

Image source: Gallo/Getty.

'Where to Invest in Africa' publication launched

23 Sep 2019

Image source: Gallo/Getty.

Video Exchange Africa at AfricaCom 2019

20 Sep 2019

Winners from the 2019 Top Brands Awards. Image supplied.

All the big winners at the 21st Sunday Times Top Brands Awards

20 Sep 2019

New study highlights opportunities to optimise digital evolution in Africa

16 Sep 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Marsland 13 Sep 2019

Image source: Gallo/Getty.

The SA consumers with the power to make or break brands

Louise Marsland 12 Sep 2019

A police officer is seen in Hargeisa, Somaliland, on May 16, 2016. Police in Hargeisa recently arrested Horyaal 24 TV owner Mohamed Osman Mireh. Credit: CPJ/AFP/Mohamed Abdiwahab.

Somaliland police raid Horyaal 24 TV offices

11 Sep 2019

How female consumers are shaping SA's e-commerce boom

How female consumers are shaping SA's e-commerce boom

3 Sep 2019

Panellists at the IAB Insight Series, Episode 9: Benchmarking Digital Excellence - Work that Wins in Digital (L to r) Jarred Cinman, CEO VMLYR; Paula Hulley, IAB South Africa CEO; Ricky Hendricks, digital marketing manager Tencent Africa; Emma Carpenter, group design director Fjord (Accenture); Siyabonga Africa, South Africa Media Innovation Programme and Nomacala Mpeta, head of learning Digify.

IAB Insight Series: Benchmarking for success

Danette Breitenbach 2 Sep 2019

Africa's free trade area: the journey begins

23 Aug 2019

#Loeries 2019: Brand SA tells untold stories

Angie White 22 Aug 2019

Image source: Gallo/Getty.

PAMRO student bursaries announced

20 Aug 2019

Image credit: Carlos Muza on Unsplash.

The (growing) importance of data-driven location-based marketing

19 Aug 2019

Mauritius. Image source: Gallo/Getty.

PAMRO 2019 speakers announced

12 Aug 2019

Image source: Gallo/Getty.

How businesses can position Africa as a frontrunner in the globalisation race

Mike Higley 7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Major shifts on the horizon in Nigeria's consumer landscape

Major shifts on the horizon in Nigeria's consumer landscape

1 Aug 2019

Image source: Gallo/Getty.

Ghana hopes to benefit from hosting Africa's free trade area secretariat

Adu Owusu Sarkodie 1 Aug 2019

Why we shouldn't simply replace textbooks with electronic books

Why we shouldn't simply replace textbooks with electronic books

1 Aug 2019

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