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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

mike broom 12 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.

Political risk impacts on dealmaking in Africa

10 Apr 2018

Call for leaders to participate in African survey of ethics and reputation

Call for leaders to participate in African survey of ethics and reputation

6 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m

Asia's pay-TV subs with 4K STB reach 53.6m

3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.

New scientific publication boosts African research

28 Mar 2018

News media is being redefined by the connected consumer

News media is being redefined by the connected consumer

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Bradley Elliott, founder of Continuon.

World's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Moi University lecturer wins Facebook research award

Moi University lecturer wins Facebook research award

Jeremiah Kiplang'at 14 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.

Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

SA women remain underrepresented among the ranks of entrepreneurs

SA women remain underrepresented among the ranks of entrepreneurs

8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

Kenya's mSurvey expands into Nigeria

Kenya's mSurvey expands into Nigeria

1 Mar 2018

Investing in media measurement in Africa

Investing in media measurement in Africa

1 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Survey reveals interesting data about Nigeria's tech industry

Survey reveals interesting data about Nigeria's tech industry

7 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar 22 Jan 2018

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Kantar 17 Jan 2018

David Tiltman, head of content at Warc.

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

More news

Imad Mesdoua, senior political risk consultant at Control Risks.

Political risk impacts on dealmaking in Africa

10 Apr 2018

Call for leaders to participate in African survey of ethics and reputation

Call for leaders to participate in African survey of ethics and reputation

6 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m

Asia's pay-TV subs with 4K STB reach 53.6m

3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.

New scientific publication boosts African research

28 Mar 2018

News media is being redefined by the connected consumer

News media is being redefined by the connected consumer

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Bradley Elliott, founder of Continuon.

World's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Moi University lecturer wins Facebook research award

Moi University lecturer wins Facebook research award

Jeremiah Kiplang'at 14 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.

Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

SA women remain underrepresented among the ranks of entrepreneurs

SA women remain underrepresented among the ranks of entrepreneurs

8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

Kenya's mSurvey expands into Nigeria

Kenya's mSurvey expands into Nigeria

1 Mar 2018

Investing in media measurement in Africa

Investing in media measurement in Africa

1 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Survey reveals interesting data about Nigeria's tech industry

Survey reveals interesting data about Nigeria's tech industry

7 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar 22 Jan 2018

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Kantar 17 Jan 2018

David Tiltman, head of content at Warc.

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

Teaching an old dog new tricks

Teaching an old dog new tricks

Kantar 18 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising

Marketers more likely to distribute video on social media vs. paid advertising

15 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Brands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Empowering millennials through mobility

Empowering millennials through mobility

Des Fenner 17 Nov 2017

Three key trends for African economic growth in 2018

Three key trends for African economic growth in 2018

16 Nov 2017

Survey will offer key insights on influencer marketing

Survey will offer key insights on influencer marketing

14 Nov 2017

Image credit: Negative Space via

Data visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

Hannari Slabbert

Predicting the future with WGSN trends

Louise Marsland 9 Nov 2017

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