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Positive portrayals of men in ads boost brand equity and salesKantar

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Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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Youth, economy on Africa agenda at Commonwealth Africa Summit

Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

SA women remain underrepresented among the ranks of entrepreneurs

SA women remain underrepresented among the ranks of entrepreneurs

8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

Kenya's mSurvey expands into Nigeria

Kenya's mSurvey expands into Nigeria

1 Mar 2018

Investing in media measurement in Africa

Investing in media measurement in Africa

1 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Survey reveals interesting data about Nigeria's tech industry

Survey reveals interesting data about Nigeria's tech industry

7 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar 22 Jan 2018

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Kantar 17 Jan 2018

David Tiltman, head of content at Warc.

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

Teaching an old dog new tricks

Teaching an old dog new tricks

Kantar 18 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising

Marketers more likely to distribute video on social media vs. paid advertising

15 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Brands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Empowering millennials through mobility

Empowering millennials through mobility

Des Fenner 17 Nov 2017

Three key trends for African economic growth in 2018

Three key trends for African economic growth in 2018

16 Nov 2017

Survey will offer key insights on influencer marketing

Survey will offer key insights on influencer marketing

14 Nov 2017

Image credit: Negative Space via

Data visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

Hannari Slabbert

Predicting the future with WGSN trends

Louise Marsland 9 Nov 2017

Ericsson releases MEA Mobility Report 2017 at AfricaCom

8 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

More news

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

SA women remain underrepresented among the ranks of entrepreneurs

SA women remain underrepresented among the ranks of entrepreneurs

8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

Kenya's mSurvey expands into Nigeria

Kenya's mSurvey expands into Nigeria

1 Mar 2018

Investing in media measurement in Africa

Investing in media measurement in Africa

1 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Survey reveals interesting data about Nigeria's tech industry

Survey reveals interesting data about Nigeria's tech industry

7 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar 22 Jan 2018

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Kantar 17 Jan 2018

David Tiltman, head of content at Warc.

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

Teaching an old dog new tricks

Teaching an old dog new tricks

Kantar 18 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising

Marketers more likely to distribute video on social media vs. paid advertising

15 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Brands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Empowering millennials through mobility

Empowering millennials through mobility

Des Fenner 17 Nov 2017

Three key trends for African economic growth in 2018

Three key trends for African economic growth in 2018

16 Nov 2017

Survey will offer key insights on influencer marketing

Survey will offer key insights on influencer marketing

14 Nov 2017

Image credit: Negative Space via

Data visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

Hannari Slabbert

Predicting the future with WGSN trends

Louise Marsland 9 Nov 2017

Ericsson releases MEA Mobility Report 2017 at AfricaCom

8 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Satellite broadband driving socio-economic change

Satellite broadband driving socio-economic change

AfricaCom 30 Oct 2017

(c) Karol Kozlowski -

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Kenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

(c) georgejmclittle -

Net traffic props up SA media sector

Taschica Pillay 29 Sep 2017

How logos have evolved

How logos have evolved

29 Sep 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

New realities from brand motion study

27 Sep 2017

Consumer spending leads economic recovery

Consumer spending leads economic recovery

Danette Breitenbach 21 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

19 Sep 2017

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