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Positive portrayals of men in ads boost brand equity and salesKantar

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Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

How to market to Africa's resilient, ambitious middle class

How to market to Africa's resilient, ambitious middle class

Louise Marsland 22 May 2017

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

Dejan Bozic © –

#Samra2017: Questions to help you uncover fake news

Leigh Andrews 19 May 2017

Wong Wai Kit © –

Samra2017: The reality of researchers being locked out of boardrooms

Leigh Andrews 18 May 2017

Linda Bucklin © –

Samra2017: Ensuring market research doesn't go the way of the dinosaur

Leigh Andrews 18 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar 16 May 2017

Consumers less distracted when reading newspapers or magazines

15 May 2017

Pamro calls for papers for 2017 conference

10 May 2017

Research methodologies for Africa: desktop research

Research methodologies for Africa: desktop research

Yannick Lefang 2 May 2017

Casablanca © philipus via

Top African cities for Fortune 500 business HQ

18 Apr 2017

MBA students encouraged to view Africa from a new perspective

13 Apr 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Strengthening research in Africa

Strengthening research in Africa

6 Apr 2017

Creating effective ‘advertising' in the age of immediacy

Creating effective ‘advertising' in the age of immediacy

Nigel Hollis, Kantar 6 Apr 2017

Too many agencies go over budget

Too many agencies go over budget

27 Mar 2017

(c) Katarzyna Bialasiewicz -

Humans want human touch in customer journey, not bots

20 Mar 2017

African Reputation Index defines corporate reputation

African Reputation Index defines corporate reputation

Danette Breitenbach 16 Mar 2017

Agencies facing shrinking profits should control the controllables

Agencies facing shrinking profits should control the controllables

2 Mar 2017

Millennials' confidence drops against world instability

Millennials' confidence drops against world instability

24 Feb 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumers prefer companies that make them feel good about themselves

Consumers prefer companies that make them feel good about themselves

17 Feb 2017

Catherine Driscoll

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

17 Feb 2017

Ekaterina Ryakina © –

Customer centricity and collaboration for all

Leigh Andrews 16 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Snaplytics releases Snapchat trends report

Snaplytics releases Snapchat trends report

14 Feb 2017

Ten media innovations in Africa in 2017

Peter Searll 9 Feb 2017

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Who is winning in Africa, and is Africa winning?

Who is winning in Africa, and is Africa winning?

African Market Research Association 8 Feb 2017

Forrester's predictions indicate CMOs at risk as consumers up experience needs

Forrester's predictions indicate CMOs at risk as consumers up experience needs

8 Feb 2017

More news

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

Dejan Bozic © –

#Samra2017: Questions to help you uncover fake news

Leigh Andrews 19 May 2017

Wong Wai Kit © –

Samra2017: The reality of researchers being locked out of boardrooms

Leigh Andrews 18 May 2017

Linda Bucklin © –

Samra2017: Ensuring market research doesn't go the way of the dinosaur

Leigh Andrews 18 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar 16 May 2017

Consumers less distracted when reading newspapers or magazines

15 May 2017

Pamro calls for papers for 2017 conference

10 May 2017

Research methodologies for Africa: desktop research

Research methodologies for Africa: desktop research

Yannick Lefang 2 May 2017

Casablanca © philipus via

Top African cities for Fortune 500 business HQ

18 Apr 2017

MBA students encouraged to view Africa from a new perspective

13 Apr 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Strengthening research in Africa

Strengthening research in Africa

6 Apr 2017

Creating effective ‘advertising' in the age of immediacy

Creating effective ‘advertising' in the age of immediacy

Nigel Hollis, Kantar 6 Apr 2017

Too many agencies go over budget

Too many agencies go over budget

27 Mar 2017

(c) Katarzyna Bialasiewicz -

Humans want human touch in customer journey, not bots

20 Mar 2017

African Reputation Index defines corporate reputation

African Reputation Index defines corporate reputation

Danette Breitenbach 16 Mar 2017

Agencies facing shrinking profits should control the controllables

Agencies facing shrinking profits should control the controllables

2 Mar 2017

Millennials' confidence drops against world instability

Millennials' confidence drops against world instability

24 Feb 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumers prefer companies that make them feel good about themselves

Consumers prefer companies that make them feel good about themselves

17 Feb 2017

Catherine Driscoll

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

17 Feb 2017

Ekaterina Ryakina © –

Customer centricity and collaboration for all

Leigh Andrews 16 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Snaplytics releases Snapchat trends report

Snaplytics releases Snapchat trends report

14 Feb 2017

Ten media innovations in Africa in 2017

Peter Searll 9 Feb 2017

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Who is winning in Africa, and is Africa winning?

Who is winning in Africa, and is Africa winning?

African Market Research Association 8 Feb 2017

Forrester's predictions indicate CMOs at risk as consumers up experience needs

Forrester's predictions indicate CMOs at risk as consumers up experience needs

8 Feb 2017

Five top market research trends for 2017

Five top market research trends for 2017

1 Feb 2017

Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT

The role of African universities in achieving the SDGs

Sindy Peters 30 Jan 2017

First World Data Forum part of Agenda 2030 implementation

19 Jan 2017

How to address the needs of the uncompromising customer

How to address the needs of the uncompromising customer

19 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Kantar 10 Jan 2017

Market research predictions for Africa in 2017

4 Jan 2017

Pokemon Go, Trump top Google trend list

29 Dec 2016

Recipients of the Ideas Matter Fellowship Program announced

Recipients of the Ideas Matter Fellowship Program announced

29 Dec 2016

UNESCO-MARS 2016 Award winners: (L-R) front row- ‘Best African Woman Researchers Award’ 4th place winner Maria Nabaggala, from Infectious Diseases Institute, Uganda; 5th place winner, Martha Zewdie, from Armauer Hansen Research Institute, Ethiopia; 2nd place Best Young African Researchers winner, Constantine Asahngwa, Cameroon Centre for Evidence Based Health Care; Best Young African Researchers 1st place winner Patricia Rantshabeng from University of Botswana; Best African Women Researchers 2nd place winner, Rogomenoma Ouedraogo, Laboratory of Biology and Molecular Genetics University, Burkina Faso; ‘Best Young Researcher Award’ 3rd place winner, Lamin Cham from National Aids Control Program, Gambia; 2nd row: 2nd place Best Young Researchers Award winner, Tinashe Nyazika, University of Zimbabwe; Best African Woman Researchers Award’ 1st place winner, Beatrice Nyagol from Kenya Medical Research Institute, together with Prof. Yifru Berhane, Minister of Health, Ethiopia; Prof. Dr Frank Stangenberg-Haverkamp, Chairman, Executive Board and Family Board of E.Merck KG; Prof. Afework Kassu Gizaw, Minister of Science and Technology, Ethiopia; Ahmed Fahmi, Program Director, UNESCO and Rasha Kelej, Chief Social Officer, Merck Healthcare.

'Best African Women Researchers' announced

21 Dec 2016

BrandsEye evaluates social media analytics trends in 2017

BrandsEye evaluates social media analytics trends in 2017

19 Dec 2016

Media report details the year's marketing journey

Media report details the year's marketing journey

19 Dec 2016

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

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