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Positive portrayals of men in ads boost brand equity and salesKantar

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Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Creating effective ‘advertising' in the age of immediacy

Creating effective ‘advertising' in the age of immediacy

Nigel Hollis, Kantar 6 Apr 2017

Too many agencies go over budget

Too many agencies go over budget

27 Mar 2017

(c) Katarzyna Bialasiewicz -

Humans want human touch in customer journey, not bots

20 Mar 2017

African Reputation Index defines corporate reputation

African Reputation Index defines corporate reputation

Danette Breitenbach 16 Mar 2017

Agencies facing shrinking profits should control the controllables

Agencies facing shrinking profits should control the controllables

2 Mar 2017

Millennials' confidence drops against world instability

Millennials' confidence drops against world instability

24 Feb 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumers prefer companies that make them feel good about themselves

Consumers prefer companies that make them feel good about themselves

17 Feb 2017

Catherine Driscoll

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

17 Feb 2017

Ekaterina Ryakina © –

Customer centricity and collaboration for all

Leigh Andrews 16 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Snaplytics releases Snapchat trends report

Snaplytics releases Snapchat trends report

14 Feb 2017

Ten media innovations in Africa in 2017

Peter Searll 9 Feb 2017

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Who is winning in Africa, and is Africa winning?

Who is winning in Africa, and is Africa winning?

African Market Research Association 8 Feb 2017

Forrester's predictions indicate CMOs at risk as consumers up experience needs

Forrester's predictions indicate CMOs at risk as consumers up experience needs

8 Feb 2017

Five top market research trends for 2017

Five top market research trends for 2017

1 Feb 2017

Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT

The role of African universities in achieving the SDGs

Sindy Peters 30 Jan 2017

First World Data Forum part of Agenda 2030 implementation

19 Jan 2017

How to address the needs of the uncompromising customer

How to address the needs of the uncompromising customer

19 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Kantar 10 Jan 2017

Market research predictions for Africa in 2017

4 Jan 2017

Pokemon Go, Trump top Google trend list

29 Dec 2016

Recipients of the Ideas Matter Fellowship Program announced

Recipients of the Ideas Matter Fellowship Program announced

29 Dec 2016

UNESCO-MARS 2016 Award winners: (L-R) front row- ‘Best African Woman Researchers Award’ 4th place winner Maria Nabaggala, from Infectious Diseases Institute, Uganda; 5th place winner, Martha Zewdie, from Armauer Hansen Research Institute, Ethiopia; 2nd place Best Young African Researchers winner, Constantine Asahngwa, Cameroon Centre for Evidence Based Health Care; Best Young African Researchers 1st place winner Patricia Rantshabeng from University of Botswana; Best African Women Researchers 2nd place winner, Rogomenoma Ouedraogo, Laboratory of Biology and Molecular Genetics University, Burkina Faso; ‘Best Young Researcher Award’ 3rd place winner, Lamin Cham from National Aids Control Program, Gambia; 2nd row: 2nd place Best Young Researchers Award winner, Tinashe Nyazika, University of Zimbabwe; Best African Woman Researchers Award’ 1st place winner, Beatrice Nyagol from Kenya Medical Research Institute, together with Prof. Yifru Berhane, Minister of Health, Ethiopia; Prof. Dr Frank Stangenberg-Haverkamp, Chairman, Executive Board and Family Board of E.Merck KG; Prof. Afework Kassu Gizaw, Minister of Science and Technology, Ethiopia; Ahmed Fahmi, Program Director, UNESCO and Rasha Kelej, Chief Social Officer, Merck Healthcare.

'Best African Women Researchers' announced

21 Dec 2016

BrandsEye evaluates social media analytics trends in 2017

BrandsEye evaluates social media analytics trends in 2017

19 Dec 2016

Media report details the year's marketing journey

Media report details the year's marketing journey

19 Dec 2016

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

Business 2020: It's not about you, it's about them

Julia Ahlfeldt 7 Dec 2016

Insights2020: Connecting the dots

Insights2020: Connecting the dots

Nicki Cunliffe & Olivia Barlow, Kantar 5 Dec 2016

More news

Too many agencies go over budget

Too many agencies go over budget

27 Mar 2017

(c) Katarzyna Bialasiewicz -

Humans want human touch in customer journey, not bots

20 Mar 2017

African Reputation Index defines corporate reputation

African Reputation Index defines corporate reputation

Danette Breitenbach 16 Mar 2017

Agencies facing shrinking profits should control the controllables

Agencies facing shrinking profits should control the controllables

2 Mar 2017

Millennials' confidence drops against world instability

Millennials' confidence drops against world instability

24 Feb 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumers prefer companies that make them feel good about themselves

Consumers prefer companies that make them feel good about themselves

17 Feb 2017

Catherine Driscoll

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

17 Feb 2017

Ekaterina Ryakina © –

Customer centricity and collaboration for all

Leigh Andrews 16 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Snaplytics releases Snapchat trends report

Snaplytics releases Snapchat trends report

14 Feb 2017

Ten media innovations in Africa in 2017

Peter Searll 9 Feb 2017

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Who is winning in Africa, and is Africa winning?

Who is winning in Africa, and is Africa winning?

African Market Research Association 8 Feb 2017

Forrester's predictions indicate CMOs at risk as consumers up experience needs

Forrester's predictions indicate CMOs at risk as consumers up experience needs

8 Feb 2017

Five top market research trends for 2017

Five top market research trends for 2017

1 Feb 2017

Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT

The role of African universities in achieving the SDGs

Sindy Peters 30 Jan 2017

First World Data Forum part of Agenda 2030 implementation

19 Jan 2017

How to address the needs of the uncompromising customer

How to address the needs of the uncompromising customer

19 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Kantar 10 Jan 2017

Market research predictions for Africa in 2017

4 Jan 2017

Pokemon Go, Trump top Google trend list

29 Dec 2016

Recipients of the Ideas Matter Fellowship Program announced

Recipients of the Ideas Matter Fellowship Program announced

29 Dec 2016

UNESCO-MARS 2016 Award winners: (L-R) front row- ‘Best African Woman Researchers Award’ 4th place winner Maria Nabaggala, from Infectious Diseases Institute, Uganda; 5th place winner, Martha Zewdie, from Armauer Hansen Research Institute, Ethiopia; 2nd place Best Young African Researchers winner, Constantine Asahngwa, Cameroon Centre for Evidence Based Health Care; Best Young African Researchers 1st place winner Patricia Rantshabeng from University of Botswana; Best African Women Researchers 2nd place winner, Rogomenoma Ouedraogo, Laboratory of Biology and Molecular Genetics University, Burkina Faso; ‘Best Young Researcher Award’ 3rd place winner, Lamin Cham from National Aids Control Program, Gambia; 2nd row: 2nd place Best Young Researchers Award winner, Tinashe Nyazika, University of Zimbabwe; Best African Woman Researchers Award’ 1st place winner, Beatrice Nyagol from Kenya Medical Research Institute, together with Prof. Yifru Berhane, Minister of Health, Ethiopia; Prof. Dr Frank Stangenberg-Haverkamp, Chairman, Executive Board and Family Board of E.Merck KG; Prof. Afework Kassu Gizaw, Minister of Science and Technology, Ethiopia; Ahmed Fahmi, Program Director, UNESCO and Rasha Kelej, Chief Social Officer, Merck Healthcare.

'Best African Women Researchers' announced

21 Dec 2016

BrandsEye evaluates social media analytics trends in 2017

BrandsEye evaluates social media analytics trends in 2017

19 Dec 2016

Media report details the year's marketing journey

Media report details the year's marketing journey

19 Dec 2016

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

Business 2020: It's not about you, it's about them

Julia Ahlfeldt 7 Dec 2016

Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

Insights2020: Connecting the dots

Insights2020: Connecting the dots

Nicki Cunliffe & Olivia Barlow, Kantar 5 Dec 2016

New consumer research system for Nigeria

23 Nov 2016

Report equips African decision-makers with new climate science

18 Nov 2016

Africa's cities urged to bring technology to the masses

17 Nov 2016

Online freedom hit by pressure on social media, apps

Online freedom hit by pressure on social media, apps

15 Nov 2016

Save the date for PAMRO 2017

Save the date for PAMRO 2017

14 Nov 2016

Accurate audience measurement in Africa through mobile tracking

Peter Searll 9 Nov 2016

Marketers struggling to measure impact of investments in omnichannels

3 Nov 2016

Reaching rich Millennials, research indicates this to be a narrow subset

Reaching rich Millennials, research indicates this to be a narrow subset

31 Oct 2016

Despite digital convenience, customers want personal contact

28 Oct 2016

What media measurements count in terms of African audiences?

What media measurements count in terms of African audiences?

28 Oct 2016

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