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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT

The role of African universities in achieving the SDGs

Sindy Peters 30 Jan 2017

First World Data Forum part of Agenda 2030 implementation

19 Jan 2017

How to address the needs of the uncompromising customer

How to address the needs of the uncompromising customer

19 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Kantar 10 Jan 2017

Market research predictions for Africa in 2017

4 Jan 2017

Pokemon Go, Trump top Google trend list

29 Dec 2016

Recipients of the Ideas Matter Fellowship Program announced

Recipients of the Ideas Matter Fellowship Program announced

29 Dec 2016

UNESCO-MARS 2016 Award winners: (L-R) front row- ‘Best African Woman Researchers Award’ 4th place winner Maria Nabaggala, from Infectious Diseases Institute, Uganda; 5th place winner, Martha Zewdie, from Armauer Hansen Research Institute, Ethiopia; 2nd place Best Young African Researchers winner, Constantine Asahngwa, Cameroon Centre for Evidence Based Health Care; Best Young African Researchers 1st place winner Patricia Rantshabeng from University of Botswana; Best African Women Researchers 2nd place winner, Rogomenoma Ouedraogo, Laboratory of Biology and Molecular Genetics University, Burkina Faso; ‘Best Young Researcher Award’ 3rd place winner, Lamin Cham from National Aids Control Program, Gambia; 2nd row: 2nd place Best Young Researchers Award winner, Tinashe Nyazika, University of Zimbabwe; Best African Woman Researchers Award’ 1st place winner, Beatrice Nyagol from Kenya Medical Research Institute, together with Prof. Yifru Berhane, Minister of Health, Ethiopia; Prof. Dr Frank Stangenberg-Haverkamp, Chairman, Executive Board and Family Board of E.Merck KG; Prof. Afework Kassu Gizaw, Minister of Science and Technology, Ethiopia; Ahmed Fahmi, Program Director, UNESCO and Rasha Kelej, Chief Social Officer, Merck Healthcare.

'Best African Women Researchers' announced

21 Dec 2016

BrandsEye evaluates social media analytics trends in 2017

BrandsEye evaluates social media analytics trends in 2017

19 Dec 2016

Media report details the year's marketing journey

Media report details the year's marketing journey

19 Dec 2016

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

Business 2020: It's not about you, it's about them

Julia Ahlfeldt 7 Dec 2016

Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

Insights2020: Connecting the dots

Insights2020: Connecting the dots

Nicki Cunliffe & Olivia Barlow, Kantar 5 Dec 2016

New consumer research system for Nigeria

23 Nov 2016

Report equips African decision-makers with new climate science

18 Nov 2016

Africa's cities urged to bring technology to the masses

17 Nov 2016

Online freedom hit by pressure on social media, apps

Online freedom hit by pressure on social media, apps

15 Nov 2016

Save the date for PAMRO 2017

Save the date for PAMRO 2017

14 Nov 2016

Accurate audience measurement in Africa through mobile tracking

Peter Searll 9 Nov 2016

Marketers struggling to measure impact of investments in omnichannels

3 Nov 2016

Reaching rich Millennials, research indicates this to be a narrow subset

Reaching rich Millennials, research indicates this to be a narrow subset

31 Oct 2016

Despite digital convenience, customers want personal contact

28 Oct 2016

What media measurements count in terms of African audiences?

What media measurements count in terms of African audiences?

28 Oct 2016

Waithera Kabiru

What measurements matter when reaching Africa's audiences?

Waithera Kabiru 18 Oct 2016

Is your website driving away customers?

Is your website driving away customers?

Leigh Andrews 7 Oct 2016

[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA

[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA

22 Sep 2016

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

21 Sep 2016

Bulawayo, Zimbabwe. Image by 123RF

ZAMPS reflects changes in Zimbabwean lifestyles

16 Sep 2016

Where did all the research go?

Where did all the research go?

Desiree Gullan 15 Sep 2016

More news

First World Data Forum part of Agenda 2030 implementation

19 Jan 2017

How to address the needs of the uncompromising customer

How to address the needs of the uncompromising customer

19 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Kantar 10 Jan 2017

Market research predictions for Africa in 2017

4 Jan 2017

Pokemon Go, Trump top Google trend list

29 Dec 2016

Recipients of the Ideas Matter Fellowship Program announced

Recipients of the Ideas Matter Fellowship Program announced

29 Dec 2016

UNESCO-MARS 2016 Award winners: (L-R) front row- ‘Best African Woman Researchers Award’ 4th place winner Maria Nabaggala, from Infectious Diseases Institute, Uganda; 5th place winner, Martha Zewdie, from Armauer Hansen Research Institute, Ethiopia; 2nd place Best Young African Researchers winner, Constantine Asahngwa, Cameroon Centre for Evidence Based Health Care; Best Young African Researchers 1st place winner Patricia Rantshabeng from University of Botswana; Best African Women Researchers 2nd place winner, Rogomenoma Ouedraogo, Laboratory of Biology and Molecular Genetics University, Burkina Faso; ‘Best Young Researcher Award’ 3rd place winner, Lamin Cham from National Aids Control Program, Gambia; 2nd row: 2nd place Best Young Researchers Award winner, Tinashe Nyazika, University of Zimbabwe; Best African Woman Researchers Award’ 1st place winner, Beatrice Nyagol from Kenya Medical Research Institute, together with Prof. Yifru Berhane, Minister of Health, Ethiopia; Prof. Dr Frank Stangenberg-Haverkamp, Chairman, Executive Board and Family Board of E.Merck KG; Prof. Afework Kassu Gizaw, Minister of Science and Technology, Ethiopia; Ahmed Fahmi, Program Director, UNESCO and Rasha Kelej, Chief Social Officer, Merck Healthcare.

'Best African Women Researchers' announced

21 Dec 2016

BrandsEye evaluates social media analytics trends in 2017

BrandsEye evaluates social media analytics trends in 2017

19 Dec 2016

Media report details the year's marketing journey

Media report details the year's marketing journey

19 Dec 2016

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

Business 2020: It's not about you, it's about them

Julia Ahlfeldt 7 Dec 2016

Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

Insights2020: Connecting the dots

Insights2020: Connecting the dots

Nicki Cunliffe & Olivia Barlow, Kantar 5 Dec 2016

New consumer research system for Nigeria

23 Nov 2016

Report equips African decision-makers with new climate science

18 Nov 2016

Africa's cities urged to bring technology to the masses

17 Nov 2016

Online freedom hit by pressure on social media, apps

Online freedom hit by pressure on social media, apps

15 Nov 2016

Save the date for PAMRO 2017

Save the date for PAMRO 2017

14 Nov 2016

Accurate audience measurement in Africa through mobile tracking

Peter Searll 9 Nov 2016

Marketers struggling to measure impact of investments in omnichannels

3 Nov 2016

Reaching rich Millennials, research indicates this to be a narrow subset

Reaching rich Millennials, research indicates this to be a narrow subset

31 Oct 2016

Despite digital convenience, customers want personal contact

28 Oct 2016

What media measurements count in terms of African audiences?

What media measurements count in terms of African audiences?

28 Oct 2016

Waithera Kabiru

What measurements matter when reaching Africa's audiences?

Waithera Kabiru 18 Oct 2016

Is your website driving away customers?

Is your website driving away customers?

Leigh Andrews 7 Oct 2016

[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA

[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA

22 Sep 2016

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

21 Sep 2016

Bulawayo, Zimbabwe. Image by 123RF

ZAMPS reflects changes in Zimbabwean lifestyles

16 Sep 2016

Where did all the research go?

Where did all the research go?

Desiree Gullan 15 Sep 2016

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

Turning findings into insights

Turning findings into insights

Nigel Hollis, Kantar 6 Sep 2016

Branding in the new world: Understanding moments that matter

Branding in the new world: Understanding moments that matter

Alida Jansen & Chris Davies, Kantar 6 Sep 2016

Marketing research telling a story?

Marketing research telling a story?

Claire Heckrath 5 Sep 2016

Research funding for African scientists for climate change solutions

5 Sep 2016

Survey finds traditional media still drives news agenda in NA, EMEA

Survey finds traditional media still drives news agenda in NA, EMEA

15 Aug 2016

Why media research across Africa needs to be harmonised

Oresti Patricios 12 Aug 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

11 Aug 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

11 Aug 2016

UK-funded youth report launched in Tanzania

8 Aug 2016

Source: Ipsos Affluent Survey Africa 2016, cross-platform monthly reach

Survey says CNN is Africa's biggest international media brand

8 Aug 2016

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