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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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BrandsEye evaluates social media analytics trends in 2017

BrandsEye evaluates social media analytics trends in 2017

19 Dec 2016

Media report details the year's marketing journey

Media report details the year's marketing journey

19 Dec 2016

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

Business 2020: It's not about you, it's about them

Julia Ahlfeldt 7 Dec 2016

Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

Insights2020: Connecting the dots

Insights2020: Connecting the dots

Nicki Cunliffe & Olivia Barlow, Kantar 5 Dec 2016

New consumer research system for Nigeria

23 Nov 2016

Report equips African decision-makers with new climate science

18 Nov 2016

Africa's cities urged to bring technology to the masses

17 Nov 2016

Online freedom hit by pressure on social media, apps

Online freedom hit by pressure on social media, apps

15 Nov 2016

Save the date for PAMRO 2017

Save the date for PAMRO 2017

14 Nov 2016

Accurate audience measurement in Africa through mobile tracking

Peter Searll 9 Nov 2016

Marketers struggling to measure impact of investments in omnichannels

3 Nov 2016

Reaching rich Millennials, research indicates this to be a narrow subset

Reaching rich Millennials, research indicates this to be a narrow subset

31 Oct 2016

Despite digital convenience, customers want personal contact

28 Oct 2016

What media measurements count in terms of African audiences?

What media measurements count in terms of African audiences?

28 Oct 2016

Waithera Kabiru

What measurements matter when reaching Africa's audiences?

Waithera Kabiru 18 Oct 2016

Is your website driving away customers?

Is your website driving away customers?

Leigh Andrews 7 Oct 2016

[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA

[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA

22 Sep 2016

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

21 Sep 2016

Bulawayo, Zimbabwe. Image by 123RF

ZAMPS reflects changes in Zimbabwean lifestyles

16 Sep 2016

Where did all the research go?

Where did all the research go?

Desiree Gullan 15 Sep 2016

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

Turning findings into insights

Turning findings into insights

Nigel Hollis, Kantar 6 Sep 2016

Branding in the new world: Understanding moments that matter

Branding in the new world: Understanding moments that matter

Alida Jansen & Chris Davies, Kantar 6 Sep 2016

Marketing research telling a story?

Marketing research telling a story?

Claire Heckrath 5 Sep 2016

Research funding for African scientists for climate change solutions

5 Sep 2016

Survey finds traditional media still drives news agenda in NA, EMEA

Survey finds traditional media still drives news agenda in NA, EMEA

15 Aug 2016

Why media research across Africa needs to be harmonised

Oresti Patricios 12 Aug 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

11 Aug 2016

More news

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

Business 2020: It's not about you, it's about them

Julia Ahlfeldt 7 Dec 2016

Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

Insights2020: Connecting the dots

Insights2020: Connecting the dots

Nicki Cunliffe & Olivia Barlow, Kantar 5 Dec 2016

New consumer research system for Nigeria

23 Nov 2016

Report equips African decision-makers with new climate science

18 Nov 2016

Africa's cities urged to bring technology to the masses

17 Nov 2016

Online freedom hit by pressure on social media, apps

Online freedom hit by pressure on social media, apps

15 Nov 2016

Save the date for PAMRO 2017

Save the date for PAMRO 2017

14 Nov 2016

Accurate audience measurement in Africa through mobile tracking

Peter Searll 9 Nov 2016

Marketers struggling to measure impact of investments in omnichannels

3 Nov 2016

Reaching rich Millennials, research indicates this to be a narrow subset

Reaching rich Millennials, research indicates this to be a narrow subset

31 Oct 2016

Despite digital convenience, customers want personal contact

28 Oct 2016

What media measurements count in terms of African audiences?

What media measurements count in terms of African audiences?

28 Oct 2016

Waithera Kabiru

What measurements matter when reaching Africa's audiences?

Waithera Kabiru 18 Oct 2016

Is your website driving away customers?

Is your website driving away customers?

Leigh Andrews 7 Oct 2016

[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA

[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA

22 Sep 2016

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

21 Sep 2016

Bulawayo, Zimbabwe. Image by 123RF

ZAMPS reflects changes in Zimbabwean lifestyles

16 Sep 2016

Where did all the research go?

Where did all the research go?

Desiree Gullan 15 Sep 2016

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

Turning findings into insights

Turning findings into insights

Nigel Hollis, Kantar 6 Sep 2016

Branding in the new world: Understanding moments that matter

Branding in the new world: Understanding moments that matter

Alida Jansen & Chris Davies, Kantar 6 Sep 2016

Marketing research telling a story?

Marketing research telling a story?

Claire Heckrath 5 Sep 2016

Research funding for African scientists for climate change solutions

5 Sep 2016

Survey finds traditional media still drives news agenda in NA, EMEA

Survey finds traditional media still drives news agenda in NA, EMEA

15 Aug 2016

Why media research across Africa needs to be harmonised

Oresti Patricios 12 Aug 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

11 Aug 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

11 Aug 2016

UK-funded youth report launched in Tanzania

8 Aug 2016

Source: Ipsos Affluent Survey Africa 2016, cross-platform monthly reach

Survey says CNN is Africa's biggest international media brand

8 Aug 2016

Affluent Africans working on a sustainable growth plan for Africa

Affluent Africans working on a sustainable growth plan for Africa

5 Aug 2016

Highlights of PAMRO conference

Highlights of PAMRO conference

5 Aug 2016

Professor Ernest Aryeetey

Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Investment in African researchers

27 Jul 2016

Experts give insight in new report on the cultural connection to brand attraction

26 Jul 2016

Victoria Falls, Zimbabwe

OOH measurement across Africa explored at PAMRO

19 Jul 2016

ZAMPS research shortly in field in Zimbabwe

13 Jul 2016

Exploring social media, mobile and radio in Africa

Exploring social media, mobile and radio in Africa

11 Jul 2016

GeoPoll appoints head of Africa sales team

GeoPoll appoints head of Africa sales team

7 Jul 2016

Let's do Biz