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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Source: © 123rf In partnership with IFICA, Publicis Groupe Africa has launched Africa’s first industry-wide internal communications benchmark survey

Publicis Groupe and IFICA launch Africa's first internal communications benchmark report

19 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

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Peter Searll

Accurate audience measurement in Africa through mobile tracking

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Reaching rich Millennials, research indicates this to be a narrow subset

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31 Oct 2016

123RF

Despite digital convenience, customers want personal contact

28 Oct 2016

What media measurements count in terms of African audiences?

What media measurements count in terms of African audiences?

28 Oct 2016

Waithera Kabiru

What measurements matter when reaching Africa's audiences?

Waithera Kabiru 18 Oct 2016

Is your website driving away customers?

Is your website driving away customers?

Leigh Andrews 7 Oct 2016

[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA

[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA

22 Sep 2016

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

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Bulawayo, Zimbabwe. Image by 123RF

ZAMPS reflects changes in Zimbabwean lifestyles

16 Sep 2016

Where did all the research go?

Where did all the research go?

Desiree Gullan 15 Sep 2016

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

Turning findings into insights

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Nigel Hollis, Kantar 6 Sep 2016

Branding in the new world: Understanding moments that matter

Branding in the new world: Understanding moments that matter

Alida Jansen & Chris Davies, Kantar 6 Sep 2016

Marketing research telling a story?

Marketing research telling a story?

Claire Heckrath 5 Sep 2016

AIMS students

Research funding for African scientists for climate change solutions

5 Sep 2016

Survey finds traditional media still drives news agenda in NA, EMEA

Survey finds traditional media still drives news agenda in NA, EMEA

15 Aug 2016

Image by 123RF

Why media research across Africa needs to be harmonised

Oresti Patricios 12 Aug 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

11 Aug 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

11 Aug 2016

Image by 123RF

UK-funded youth report launched in Tanzania

8 Aug 2016

Source: Ipsos Affluent Survey Africa 2016, cross-platform monthly reach

Survey says CNN is Africa's biggest international media brand

8 Aug 2016

Affluent Africans working on a sustainable growth plan for Africa

Affluent Africans working on a sustainable growth plan for Africa

5 Aug 2016

Highlights of PAMRO conference

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5 Aug 2016

Professor Ernest Aryeetey

Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Investment in African researchers

27 Jul 2016

Experts give insight in new report on the cultural connection to brand attraction

26 Jul 2016

Victoria Falls, Zimbabwe

OOH measurement across Africa explored at PAMRO

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ZAMPS research shortly in field in Zimbabwe

13 Jul 2016