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Positive portrayals of men in ads boost brand equity and salesKantar

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Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Mobile phone boost to African internet

Mobile phone boost to African internet

Mary Alexander 13 Jun 2014

Major research innovation launched - Quick LSMs

Major research innovation launched - Quick LSMs

Kantar 11 Jun 2014

Second annual global customer service survey: The findings

Second annual global customer service survey: The findings

10 Jun 2014

GeoPoll launches daily TV ratings in African markets

GeoPoll launches daily TV ratings in African markets

6 Jun 2014

When South meets West

When South meets West

Nadia Takyiwaa Mensah 5 Jun 2014

Five Nigerian cities with business potential

Five Nigerian cities with business potential

Kate Douglas 4 Jun 2014

The story of the African consumer

The story of the African consumer

Laine Barnard 3 Jun 2014

Big data and the consumer experience for business

Big data and the consumer experience for business

Jose Capelo 30 May 2014

Getting more women into the workforce in Africa

Getting more women into the workforce in Africa

Joanne Bushell 29 May 2014

What is the next innovation in payments?

What is the next innovation in payments?

Frank Rizzo 26 May 2014

With thought and planning, email marketing can be a blast

With thought and planning, email marketing can be a blast

Louise Robinson 26 May 2014

Ask Africa Group appoints Ken McArthur as EC

Ask Africa Group appoints Ken McArthur as EC

23 May 2014

How to capitalise on Africa's rising middle class

How to capitalise on Africa's rising middle class

Golden Muzanago 21 May 2014

Lack of African audience research holding back TV market

Lack of African audience research holding back TV market

Sylvain Béletre 7 May 2014

Research shows Nigeria's Gen X more active online

Research shows Nigeria's Gen X more active online

5 May 2014

MEF releases third report in Global Consumer Insights Series

MEF releases third report in Global Consumer Insights Series

25 Apr 2014

African content will fast forward connectivity growth

African content will fast forward connectivity growth

Michele McCann 22 Apr 2014

Opportunities in the sports TV sector in Africa

Opportunities in the sports TV sector in Africa

22 Apr 2014

Expanding the customer funnel to increase conversions

Expanding the customer funnel to increase conversions

Johan Walters 18 Apr 2014

Second part of MEF three-country African Growth Market Study released

Second part of MEF three-country African Growth Market Study released

15 Apr 2014

Bottom line: It's about Africa

Bottom line: It's about Africa

Danette Breitenbach 11 Apr 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Need for mobile data monitoring solutions on the increase

Need for mobile data monitoring solutions on the increase

7 Apr 2014

The storyteller of the future

The storyteller of the future

Danette Breitenbach 4 Apr 2014

Pinpoint media consumption tool to go live in Nigeria

Pinpoint media consumption tool to go live in Nigeria

25 Mar 2014

African skills wooed back from London

African skills wooed back from London

25 Mar 2014

Nigerian enterprises to deploy UCC solutions

Nigerian enterprises to deploy UCC solutions

20 Mar 2014

Study shows retailers how to best enter sub-Saharan Africa

Study shows retailers how to best enter sub-Saharan Africa

17 Mar 2014

SA and Egypt most active on Twitter

SA and Egypt most active on Twitter

13 Mar 2014

Flexible working to get more mothers back into the workforce

Flexible working to get more mothers back into the workforce

12 Mar 2014

More news

Mobile phone boost to African internet

Mobile phone boost to African internet

Mary Alexander 13 Jun 2014

Major research innovation launched - Quick LSMs

Major research innovation launched - Quick LSMs

Kantar 11 Jun 2014

Second annual global customer service survey: The findings

Second annual global customer service survey: The findings

10 Jun 2014

GeoPoll launches daily TV ratings in African markets

GeoPoll launches daily TV ratings in African markets

6 Jun 2014

When South meets West

When South meets West

Nadia Takyiwaa Mensah 5 Jun 2014

Five Nigerian cities with business potential

Five Nigerian cities with business potential

Kate Douglas 4 Jun 2014

The story of the African consumer

The story of the African consumer

Laine Barnard 3 Jun 2014

Big data and the consumer experience for business

Big data and the consumer experience for business

Jose Capelo 30 May 2014

Getting more women into the workforce in Africa

Getting more women into the workforce in Africa

Joanne Bushell 29 May 2014

What is the next innovation in payments?

What is the next innovation in payments?

Frank Rizzo 26 May 2014

With thought and planning, email marketing can be a blast

With thought and planning, email marketing can be a blast

Louise Robinson 26 May 2014

Ask Africa Group appoints Ken McArthur as EC

Ask Africa Group appoints Ken McArthur as EC

23 May 2014

How to capitalise on Africa's rising middle class

How to capitalise on Africa's rising middle class

Golden Muzanago 21 May 2014

Lack of African audience research holding back TV market

Lack of African audience research holding back TV market

Sylvain Béletre 7 May 2014

Research shows Nigeria's Gen X more active online

Research shows Nigeria's Gen X more active online

5 May 2014

MEF releases third report in Global Consumer Insights Series

MEF releases third report in Global Consumer Insights Series

25 Apr 2014

African content will fast forward connectivity growth

African content will fast forward connectivity growth

Michele McCann 22 Apr 2014

Opportunities in the sports TV sector in Africa

Opportunities in the sports TV sector in Africa

22 Apr 2014

Expanding the customer funnel to increase conversions

Expanding the customer funnel to increase conversions

Johan Walters 18 Apr 2014

Second part of MEF three-country African Growth Market Study released

Second part of MEF three-country African Growth Market Study released

15 Apr 2014

Bottom line: It's about Africa

Bottom line: It's about Africa

Danette Breitenbach 11 Apr 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Need for mobile data monitoring solutions on the increase

Need for mobile data monitoring solutions on the increase

7 Apr 2014

The storyteller of the future

The storyteller of the future

Danette Breitenbach 4 Apr 2014

Pinpoint media consumption tool to go live in Nigeria

Pinpoint media consumption tool to go live in Nigeria

25 Mar 2014

African skills wooed back from London

African skills wooed back from London

25 Mar 2014

Nigerian enterprises to deploy UCC solutions

Nigerian enterprises to deploy UCC solutions

20 Mar 2014

Study shows retailers how to best enter sub-Saharan Africa

Study shows retailers how to best enter sub-Saharan Africa

17 Mar 2014

SA and Egypt most active on Twitter

SA and Egypt most active on Twitter

13 Mar 2014

Flexible working to get more mothers back into the workforce

Flexible working to get more mothers back into the workforce

12 Mar 2014

A solution for working-hours issues in Africa

A solution for working-hours issues in Africa

Joanne Bushell 3 Mar 2014

CNN International launches 'Cocoa-nomics'

CNN International launches 'Cocoa-nomics'

28 Feb 2014

[Biz Takeouts Podcast] 82: An African Path to Success & Effective Measure

[Biz Takeouts Podcast] 82: An African Path to Success & Effective Measure

24 Feb 2014

Global survey on mobile advertising indicates high effectiveness

Global survey on mobile advertising indicates high effectiveness

21 Feb 2014

More productive jobs for Africa's youth vital for the region's economic progress

29 Jan 2014

Flexible working: The make-or-break of job offers

Flexible working: The make-or-break of job offers

24 Jan 2014

MEF releases Mobile Money Insight Report

MEF releases Mobile Money Insight Report

22 Jan 2014

Majority of CEOs in Africa to take to tech in 2014

Majority of CEOs in Africa to take to tech in 2014

15 Jan 2014

Drive for multi-screen marketing to dominate 2014, says Millward Brown's annual predictions

Drive for multi-screen marketing to dominate 2014, says Millward Brown's annual predictions

Kantar 13 Jan 2014

The rise of Mobile 3.0

The rise of Mobile 3.0

8 Jan 2014

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