The rise of Mobile 3.0
Mobile 3.0 is characterised by super-apps displacing one-off purchases to offer months of immersive game-play or ongoing subscription-based services such as Spotify and Netflix.
In addition to the growth of the super-app, there has been a shift down in terms of volume of goods purchased and a shift up in their value with mobile users migrating their spending on big ticket items from online and the high street to mobile. (MEF's 2013 Global Consumer Survey shows that the high spend threshold grew to 39% in 2013 (up 8% from 2012) on items over $151).
The graphic breaks these stats down by region to give a global view of the mobile content and commerce scene.
Mobile 3.0 will also be discussed in a MEF Webinar on 14 January 2014, 1PM GMT where international analysts and journalists will join MEF's Global chair, Andrew Bud, to discuss their thoughts and views on the mobile year ahead.
