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Positive portrayals of men in ads boost brand equity and salesKantar

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Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Lack of African audience research holding back TV market

Lack of African audience research holding back TV market

Sylvain Béletre 7 May 2014

Research shows Nigeria's Gen X more active online

Research shows Nigeria's Gen X more active online

5 May 2014

MEF releases third report in Global Consumer Insights Series

MEF releases third report in Global Consumer Insights Series

25 Apr 2014

African content will fast forward connectivity growth

African content will fast forward connectivity growth

Michele McCann 22 Apr 2014

Opportunities in the sports TV sector in Africa

Opportunities in the sports TV sector in Africa

22 Apr 2014

Expanding the customer funnel to increase conversions

Expanding the customer funnel to increase conversions

Johan Walters 18 Apr 2014

Second part of MEF three-country African Growth Market Study released

Second part of MEF three-country African Growth Market Study released

15 Apr 2014

Bottom line: It's about Africa

Bottom line: It's about Africa

Danette Breitenbach 11 Apr 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Need for mobile data monitoring solutions on the increase

Need for mobile data monitoring solutions on the increase

7 Apr 2014

The storyteller of the future

The storyteller of the future

Danette Breitenbach 4 Apr 2014

Pinpoint media consumption tool to go live in Nigeria

Pinpoint media consumption tool to go live in Nigeria

25 Mar 2014

African skills wooed back from London

African skills wooed back from London

25 Mar 2014

Nigerian enterprises to deploy UCC solutions

Nigerian enterprises to deploy UCC solutions

20 Mar 2014

Study shows retailers how to best enter sub-Saharan Africa

Study shows retailers how to best enter sub-Saharan Africa

17 Mar 2014

SA and Egypt most active on Twitter

SA and Egypt most active on Twitter

13 Mar 2014

Flexible working to get more mothers back into the workforce

Flexible working to get more mothers back into the workforce

12 Mar 2014

A solution for working-hours issues in Africa

A solution for working-hours issues in Africa

Joanne Bushell 3 Mar 2014

CNN International launches 'Cocoa-nomics'

CNN International launches 'Cocoa-nomics'

28 Feb 2014

[Biz Takeouts Podcast] 82: An African Path to Success & Effective Measure

[Biz Takeouts Podcast] 82: An African Path to Success & Effective Measure

24 Feb 2014

Global survey on mobile advertising indicates high effectiveness

Global survey on mobile advertising indicates high effectiveness

21 Feb 2014

More productive jobs for Africa's youth vital for the region's economic progress

29 Jan 2014

Flexible working: The make-or-break of job offers

Flexible working: The make-or-break of job offers

24 Jan 2014

MEF releases Mobile Money Insight Report

MEF releases Mobile Money Insight Report

22 Jan 2014

Majority of CEOs in Africa to take to tech in 2014

Majority of CEOs in Africa to take to tech in 2014

15 Jan 2014

Drive for multi-screen marketing to dominate 2014, says Millward Brown's annual predictions

Drive for multi-screen marketing to dominate 2014, says Millward Brown's annual predictions

Kantar 13 Jan 2014

The rise of Mobile 3.0

The rise of Mobile 3.0

8 Jan 2014

Luxury goods firms taking the battle to Africa

Luxury goods firms taking the battle to Africa

Zeenat Moorad 27 Dec 2013

'Beyond Retail' for Africa

'Beyond Retail' for Africa

Danette Breitenbach 17 Dec 2013

Zimbabwe Media Body launches Gender and Professionalism Report

Zimbabwe Media Body launches Gender and Professionalism Report

Simba Nembaware 17 Dec 2013

More news

Lack of African audience research holding back TV market

Lack of African audience research holding back TV market

Sylvain Béletre 7 May 2014

Research shows Nigeria's Gen X more active online

Research shows Nigeria's Gen X more active online

5 May 2014

MEF releases third report in Global Consumer Insights Series

MEF releases third report in Global Consumer Insights Series

25 Apr 2014

African content will fast forward connectivity growth

African content will fast forward connectivity growth

Michele McCann 22 Apr 2014

Opportunities in the sports TV sector in Africa

Opportunities in the sports TV sector in Africa

22 Apr 2014

Expanding the customer funnel to increase conversions

Expanding the customer funnel to increase conversions

Johan Walters 18 Apr 2014

Second part of MEF three-country African Growth Market Study released

Second part of MEF three-country African Growth Market Study released

15 Apr 2014

Bottom line: It's about Africa

Bottom line: It's about Africa

Danette Breitenbach 11 Apr 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Need for mobile data monitoring solutions on the increase

Need for mobile data monitoring solutions on the increase

7 Apr 2014

The storyteller of the future

The storyteller of the future

Danette Breitenbach 4 Apr 2014

Pinpoint media consumption tool to go live in Nigeria

Pinpoint media consumption tool to go live in Nigeria

25 Mar 2014

African skills wooed back from London

African skills wooed back from London

25 Mar 2014

Nigerian enterprises to deploy UCC solutions

Nigerian enterprises to deploy UCC solutions

20 Mar 2014

Study shows retailers how to best enter sub-Saharan Africa

Study shows retailers how to best enter sub-Saharan Africa

17 Mar 2014

SA and Egypt most active on Twitter

SA and Egypt most active on Twitter

13 Mar 2014

Flexible working to get more mothers back into the workforce

Flexible working to get more mothers back into the workforce

12 Mar 2014

A solution for working-hours issues in Africa

A solution for working-hours issues in Africa

Joanne Bushell 3 Mar 2014

CNN International launches 'Cocoa-nomics'

CNN International launches 'Cocoa-nomics'

28 Feb 2014

[Biz Takeouts Podcast] 82: An African Path to Success & Effective Measure

[Biz Takeouts Podcast] 82: An African Path to Success & Effective Measure

24 Feb 2014

Global survey on mobile advertising indicates high effectiveness

Global survey on mobile advertising indicates high effectiveness

21 Feb 2014

More productive jobs for Africa's youth vital for the region's economic progress

29 Jan 2014

Flexible working: The make-or-break of job offers

Flexible working: The make-or-break of job offers

24 Jan 2014

MEF releases Mobile Money Insight Report

MEF releases Mobile Money Insight Report

22 Jan 2014

Majority of CEOs in Africa to take to tech in 2014

Majority of CEOs in Africa to take to tech in 2014

15 Jan 2014

Drive for multi-screen marketing to dominate 2014, says Millward Brown's annual predictions

Drive for multi-screen marketing to dominate 2014, says Millward Brown's annual predictions

Kantar 13 Jan 2014

The rise of Mobile 3.0

The rise of Mobile 3.0

8 Jan 2014

Luxury goods firms taking the battle to Africa

Luxury goods firms taking the battle to Africa

Zeenat Moorad 27 Dec 2013

'Beyond Retail' for Africa

'Beyond Retail' for Africa

Danette Breitenbach 17 Dec 2013

Zimbabwe Media Body launches Gender and Professionalism Report

Zimbabwe Media Body launches Gender and Professionalism Report

Simba Nembaware 17 Dec 2013

Market report on VoD and Africa released

Market report on VoD and Africa released

Sylvain Béletre 13 Dec 2013

Global trends in Print and Digital readership measurement

Global trends in Print and Digital readership measurement

13 Dec 2013

Millward Brown opens in Jeddah, Saudi Arabia

Millward Brown opens in Jeddah, Saudi Arabia

Kantar 12 Dec 2013

Ghana: West Africa's brightest business gem

Ghana: West Africa's brightest business gem

Kantar 11 Dec 2013

Broadband still unaffordable for millions

Broadband still unaffordable for millions

11 Dec 2013

Regional consumer insight report released by Ericsson

Regional consumer insight report released by Ericsson

9 Dec 2013

New research shows mobile purchases fall in volume, gain in value

New research shows mobile purchases fall in volume, gain in value

6 Dec 2013

Growth markets survey 2013 - Kenya country report

Growth markets survey 2013 - Kenya country report

5 Dec 2013

New era in HR management through social media

New era in HR management through social media

James McKerrell 5 Dec 2013

Flexible working shown to be crucial for productivity

Flexible working shown to be crucial for productivity

19 Nov 2013

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