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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Luxury goods firms taking the battle to Africa

Luxury goods firms taking the battle to Africa

Zeenat Moorad 27 Dec 2013

'Beyond Retail' for Africa

'Beyond Retail' for Africa

Danette Breitenbach 17 Dec 2013

Zimbabwe Media Body launches Gender and Professionalism Report

Zimbabwe Media Body launches Gender and Professionalism Report

Simba Nembaware 17 Dec 2013

Market report on VoD and Africa released

Market report on VoD and Africa released

Sylvain Béletre 13 Dec 2013

Global trends in Print and Digital readership measurement

Global trends in Print and Digital readership measurement

13 Dec 2013

Millward Brown opens in Jeddah, Saudi Arabia

Millward Brown opens in Jeddah, Saudi Arabia

Kantar 12 Dec 2013

Ghana: West Africa's brightest business gem

Ghana: West Africa's brightest business gem

Kantar 11 Dec 2013

Broadband still unaffordable for millions

Broadband still unaffordable for millions

11 Dec 2013

Regional consumer insight report released by Ericsson

Regional consumer insight report released by Ericsson

9 Dec 2013

New research shows mobile purchases fall in volume, gain in value

New research shows mobile purchases fall in volume, gain in value

6 Dec 2013

Growth markets survey 2013 - Kenya country report

Growth markets survey 2013 - Kenya country report

5 Dec 2013

New era in HR management through social media

New era in HR management through social media

James McKerrell 5 Dec 2013

Flexible working shown to be crucial for productivity

Flexible working shown to be crucial for productivity

19 Nov 2013

International research on content marketing released

International research on content marketing released

18 Nov 2013

Francois van Dyk

A world in need of trailblazers

Francois van Dyk, Ornico 15 Nov 2013

Predictive analytics delivers marketing edge

Predictive analytics delivers marketing edge

14 Nov 2013

Global Internet Phenomena Report 2H2013 released

Global Internet Phenomena Report 2H2013 released

12 Nov 2013

Telephones are generation Y's third choice for communication

Telephones are generation Y's third choice for communication

Brandon Gregory 11 Nov 2013

Media report out on 14 African countries

Media report out on 14 African countries

8 Nov 2013

Opera Mini popular browser in Zimbabwe

Opera Mini popular browser in Zimbabwe

7 Nov 2013

First Africa IBM research lab opened in Nairobi

First Africa IBM research lab opened in Nairobi

7 Nov 2013

VoD platforms key driver of next bandwidth capacity spike

VoD platforms key driver of next bandwidth capacity spike

4 Nov 2013

AfricaCom set to launch first dedicated LTE event

AfricaCom set to launch first dedicated LTE event

24 Oct 2013

The complexity of relativity in consumer decision making

The complexity of relativity in consumer decision making

Werner van Zyl 23 Oct 2013

MEF Africa embarks on study of mobile businesses

MEF Africa embarks on study of mobile businesses

14 Oct 2013

Audience tracking tool for African radio, initial results from Ghana

Audience tracking tool for African radio, initial results from Ghana

1 Oct 2013

Multitasking - the myth

Multitasking - the myth

Tiffany Markman 30 Sep 2013

Survey shows Kenya, SA top cashless payment users

Survey shows Kenya, SA top cashless payment users

26 Sep 2013

Oresti Patricios

#PAMRO15: The role of media audience research in emerging markets

Oresti Patricios 26 Sep 2013

Nicole Velleman

Africapitalism: Purposeful thinking for African business

Nicole Velleman 17 Sep 2013

More news

Luxury goods firms taking the battle to Africa

Marketing & MediaLuxury goods firms taking the battle to Africa

Zeenat Moorad 27 Dec 2013

'Beyond Retail' for Africa

Marketing & Media'Beyond Retail' for Africa

Danette Breitenbach 17 Dec 2013

Zimbabwe Media Body launches Gender and Professionalism Report

Marketing & MediaZimbabwe Media Body launches Gender and Professionalism Report

Simba Nembaware 17 Dec 2013

Market report on VoD and Africa released

Marketing & MediaMarket report on VoD and Africa released

Sylvain Béletre 13 Dec 2013

Global trends in Print and Digital readership measurement

Marketing & MediaGlobal trends in Print and Digital readership measurement

13 Dec 2013

Millward Brown opens in Jeddah, Saudi Arabia

Marketing & MediaMillward Brown opens in Jeddah, Saudi Arabia

Kantar 12 Dec 2013

Ghana: West Africa's brightest business gem

Marketing & MediaGhana: West Africa's brightest business gem

Kantar 11 Dec 2013

Broadband still unaffordable for millions

Marketing & MediaBroadband still unaffordable for millions

11 Dec 2013

Regional consumer insight report released by Ericsson

Marketing & MediaRegional consumer insight report released by Ericsson

9 Dec 2013

New research shows mobile purchases fall in volume, gain in value

Marketing & MediaNew research shows mobile purchases fall in volume, gain in value

6 Dec 2013

Growth markets survey 2013 - Kenya country report

Marketing & MediaGrowth markets survey 2013 - Kenya country report

5 Dec 2013

New era in HR management through social media

Marketing & MediaNew era in HR management through social media

James McKerrell 5 Dec 2013

Flexible working shown to be crucial for productivity

Marketing & MediaFlexible working shown to be crucial for productivity

19 Nov 2013

International research on content marketing released

Marketing & MediaInternational research on content marketing released

18 Nov 2013

Predictive analytics delivers marketing edge

Marketing & MediaPredictive analytics delivers marketing edge

14 Nov 2013

Global Internet Phenomena Report 2H2013 released

Marketing & MediaGlobal Internet Phenomena Report 2H2013 released

12 Nov 2013

Telephones are generation Y's third choice for communication

Marketing & MediaTelephones are generation Y's third choice for communication

Brandon Gregory 11 Nov 2013

Media report out on 14 African countries

Marketing & MediaMedia report out on 14 African countries

8 Nov 2013

Opera Mini popular browser in Zimbabwe

Marketing & MediaOpera Mini popular browser in Zimbabwe

7 Nov 2013

First Africa IBM research lab opened in Nairobi

Marketing & MediaFirst Africa IBM research lab opened in Nairobi

7 Nov 2013

VoD platforms key driver of next bandwidth capacity spike

Marketing & MediaVoD platforms key driver of next bandwidth capacity spike

4 Nov 2013

AfricaCom set to launch first dedicated LTE event

Marketing & MediaAfricaCom set to launch first dedicated LTE event

24 Oct 2013

The complexity of relativity in consumer decision making

Marketing & MediaThe complexity of relativity in consumer decision making

Werner van Zyl 23 Oct 2013

MEF Africa embarks on study of mobile businesses

Marketing & MediaMEF Africa embarks on study of mobile businesses

14 Oct 2013

Audience tracking tool for African radio, initial results from Ghana

Marketing & MediaAudience tracking tool for African radio, initial results from Ghana

1 Oct 2013

Multitasking - the myth

Marketing & MediaMultitasking - the myth

Tiffany Markman 30 Sep 2013

Survey shows Kenya, SA top cashless payment users

Marketing & MediaSurvey shows Kenya, SA top cashless payment users

26 Sep 2013

Africa's happiest countries revealed

Marketing & MediaAfrica's happiest countries revealed

13 Sep 2013

Surveys reveal African youth big on YouTube

Marketing & MediaSurveys reveal African youth big on YouTube

12 Sep 2013

Millward Brown - The mobile revolution

Marketing & MediaMillward Brown - The mobile revolution

Kantar 5 Sep 2013

Top 10 most bankable African artists revealed

Marketing & MediaTop 10 most bankable African artists revealed

2 Sep 2013

Regus study on sleep deprivation in Africa

Marketing & MediaRegus study on sleep deprivation in Africa

27 Aug 2013

Revealing Africa's top social brands

Marketing & MediaRevealing Africa's top social brands

12 Aug 2013

Twiplomacy study finds two thirds of world leaders on Twitter

Marketing & MediaTwiplomacy study finds two thirds of world leaders on Twitter

26 Jul 2013

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