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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Flexible working shown to be crucial for productivity

Flexible working shown to be crucial for productivity

19 Nov 2013

International research on content marketing released

International research on content marketing released

18 Nov 2013

Francois van Dyk

A world in need of trailblazers

Francois van Dyk, Ornico 15 Nov 2013

Predictive analytics delivers marketing edge

Predictive analytics delivers marketing edge

14 Nov 2013

Global Internet Phenomena Report 2H2013 released

Global Internet Phenomena Report 2H2013 released

12 Nov 2013

Telephones are generation Y's third choice for communication

Telephones are generation Y's third choice for communication

Brandon Gregory 11 Nov 2013

Media report out on 14 African countries

Media report out on 14 African countries

8 Nov 2013

Opera Mini popular browser in Zimbabwe

Opera Mini popular browser in Zimbabwe

7 Nov 2013

First Africa IBM research lab opened in Nairobi

First Africa IBM research lab opened in Nairobi

7 Nov 2013

VoD platforms key driver of next bandwidth capacity spike

VoD platforms key driver of next bandwidth capacity spike

4 Nov 2013

AfricaCom set to launch first dedicated LTE event

AfricaCom set to launch first dedicated LTE event

24 Oct 2013

The complexity of relativity in consumer decision making

The complexity of relativity in consumer decision making

Werner van Zyl 23 Oct 2013

MEF Africa embarks on study of mobile businesses

MEF Africa embarks on study of mobile businesses

14 Oct 2013

Audience tracking tool for African radio, initial results from Ghana

Audience tracking tool for African radio, initial results from Ghana

1 Oct 2013

Multitasking - the myth

Multitasking - the myth

Tiffany Markman 30 Sep 2013

Survey shows Kenya, SA top cashless payment users

Survey shows Kenya, SA top cashless payment users

26 Sep 2013

Oresti Patricios

#PAMRO15: The role of media audience research in emerging markets

Oresti Patricios 26 Sep 2013

Nicole Velleman

Africapitalism: Purposeful thinking for African business

Nicole Velleman 17 Sep 2013

African brandcrafting: an opportunity for growth

Chris Human 13 Sep 2013

Africa's happiest countries revealed

Africa's happiest countries revealed

13 Sep 2013

Danette Breitenbach

Africa shows its social side

Danette Breitenbach 12 Sep 2013

Surveys reveal African youth big on YouTube

Surveys reveal African youth big on YouTube

12 Sep 2013

Millward Brown - The mobile revolution

Millward Brown - The mobile revolution

Kantar 5 Sep 2013

Top 10 most bankable African artists revealed

Top 10 most bankable African artists revealed

2 Sep 2013

Regus study on sleep deprivation in Africa

Regus study on sleep deprivation in Africa

27 Aug 2013

Revealing Africa's top social brands

Revealing Africa's top social brands

12 Aug 2013

Natasha McClymont

How do you price an idea?

Natasha McClymont 27 Jul 2013

Twiplomacy study finds two thirds of world leaders on Twitter

Twiplomacy study finds two thirds of world leaders on Twitter

26 Jul 2013

Media consumption, audience tracking tool launched

Media consumption, audience tracking tool launched

18 Jul 2013

Africa: hard work - but worth it

Kelly Meredith 17 Jul 2013

More news

Flexible working shown to be crucial for productivity

Flexible working shown to be crucial for productivity

19 Nov 2013

International research on content marketing released

International research on content marketing released

18 Nov 2013

Francois van Dyk

A world in need of trailblazers

Francois van Dyk, Ornico 15 Nov 2013

Predictive analytics delivers marketing edge

Predictive analytics delivers marketing edge

14 Nov 2013

Global Internet Phenomena Report 2H2013 released

Global Internet Phenomena Report 2H2013 released

12 Nov 2013

Telephones are generation Y's third choice for communication

Telephones are generation Y's third choice for communication

Brandon Gregory 11 Nov 2013

Media report out on 14 African countries

Media report out on 14 African countries

8 Nov 2013

Opera Mini popular browser in Zimbabwe

Opera Mini popular browser in Zimbabwe

7 Nov 2013

First Africa IBM research lab opened in Nairobi

First Africa IBM research lab opened in Nairobi

7 Nov 2013

VoD platforms key driver of next bandwidth capacity spike

VoD platforms key driver of next bandwidth capacity spike

4 Nov 2013

AfricaCom set to launch first dedicated LTE event

AfricaCom set to launch first dedicated LTE event

24 Oct 2013

The complexity of relativity in consumer decision making

The complexity of relativity in consumer decision making

Werner van Zyl 23 Oct 2013

MEF Africa embarks on study of mobile businesses

MEF Africa embarks on study of mobile businesses

14 Oct 2013

Audience tracking tool for African radio, initial results from Ghana

Audience tracking tool for African radio, initial results from Ghana

1 Oct 2013

Multitasking - the myth

Multitasking - the myth

Tiffany Markman 30 Sep 2013

Survey shows Kenya, SA top cashless payment users

Survey shows Kenya, SA top cashless payment users

26 Sep 2013

Oresti Patricios

#PAMRO15: The role of media audience research in emerging markets

Oresti Patricios 26 Sep 2013

Nicole Velleman

Africapitalism: Purposeful thinking for African business

Nicole Velleman 17 Sep 2013

African brandcrafting: an opportunity for growth

Chris Human 13 Sep 2013

Africa's happiest countries revealed

Africa's happiest countries revealed

13 Sep 2013

Danette Breitenbach

Africa shows its social side

Danette Breitenbach 12 Sep 2013

Surveys reveal African youth big on YouTube

Surveys reveal African youth big on YouTube

12 Sep 2013

Millward Brown - The mobile revolution

Millward Brown - The mobile revolution

Kantar 5 Sep 2013

Top 10 most bankable African artists revealed

Top 10 most bankable African artists revealed

2 Sep 2013

Regus study on sleep deprivation in Africa

Regus study on sleep deprivation in Africa

27 Aug 2013

Revealing Africa's top social brands

Revealing Africa's top social brands

12 Aug 2013

Natasha McClymont

How do you price an idea?

Natasha McClymont 27 Jul 2013

Twiplomacy study finds two thirds of world leaders on Twitter

Twiplomacy study finds two thirds of world leaders on Twitter

26 Jul 2013

Media consumption, audience tracking tool launched

Media consumption, audience tracking tool launched

18 Jul 2013

Africa: hard work - but worth it

Kelly Meredith 17 Jul 2013

CNN MultiChoice African Journalist 2013 finalists announced

CNN MultiChoice African Journalist 2013 finalists announced

15 Jul 2013

Checking the Africa facts

Magnus Taylor 10 Jul 2013

Call for Africa-based researchers

4 Jul 2013

Registration open for 17th Annual Highway Africa Conference

Registration open for 17th Annual Highway Africa Conference

24 Jun 2013

Economic obstacles are not stopping African entrepreneurs

24 Jun 2013

Andrea Rademeyer

World Independent Network selects South African for Africa chair

20 Jun 2013

Integrated reporting pilot study underway

Integrated reporting pilot study underway

Evan Pickworth 19 Jun 2013

African voices on the digital revolution

African voices on the digital revolution

31 May 2013

Know what Zimbabweans read, watch, listen to and buy

29 May 2013

Africa making great strides toward MDG targets

Africa making great strides toward MDG targets

27 May 2013

Let's do Biz