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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

MEF Africa embarks on study of mobile businesses

MEF Africa embarks on study of mobile businesses

14 Oct 2013

Audience tracking tool for African radio, initial results from Ghana

Audience tracking tool for African radio, initial results from Ghana

1 Oct 2013

Multitasking - the myth

Multitasking - the myth

Tiffany Markman 30 Sep 2013

Survey shows Kenya, SA top cashless payment users

Survey shows Kenya, SA top cashless payment users

26 Sep 2013

Oresti Patricios

#PAMRO15: The role of media audience research in emerging markets

Oresti Patricios 26 Sep 2013

Nicole Velleman

Africapitalism: Purposeful thinking for African business

Nicole Velleman 17 Sep 2013

African brandcrafting: an opportunity for growth

Chris Human 13 Sep 2013

Africa's happiest countries revealed

Africa's happiest countries revealed

13 Sep 2013

Danette Breitenbach

Africa shows its social side

Danette Breitenbach 12 Sep 2013

Surveys reveal African youth big on YouTube

Surveys reveal African youth big on YouTube

12 Sep 2013

Millward Brown - The mobile revolution

Millward Brown - The mobile revolution

Kantar 5 Sep 2013

Top 10 most bankable African artists revealed

Top 10 most bankable African artists revealed

2 Sep 2013

Regus study on sleep deprivation in Africa

Regus study on sleep deprivation in Africa

27 Aug 2013

Revealing Africa's top social brands

Revealing Africa's top social brands

12 Aug 2013

Natasha McClymont

How do you price an idea?

Natasha McClymont 27 Jul 2013

Twiplomacy study finds two thirds of world leaders on Twitter

Twiplomacy study finds two thirds of world leaders on Twitter

26 Jul 2013

Media consumption, audience tracking tool launched

Media consumption, audience tracking tool launched

18 Jul 2013

Africa: hard work - but worth it

Kelly Meredith 17 Jul 2013

CNN MultiChoice African Journalist 2013 finalists announced

CNN MultiChoice African Journalist 2013 finalists announced

15 Jul 2013

Checking the Africa facts

Magnus Taylor 10 Jul 2013

Call for Africa-based researchers

4 Jul 2013

Registration open for 17th Annual Highway Africa Conference

Registration open for 17th Annual Highway Africa Conference

24 Jun 2013

Economic obstacles are not stopping African entrepreneurs

24 Jun 2013

Andrea Rademeyer

World Independent Network selects South African for Africa chair

20 Jun 2013

Integrated reporting pilot study underway

Integrated reporting pilot study underway

Evan Pickworth 19 Jun 2013

African voices on the digital revolution

African voices on the digital revolution

31 May 2013

Know what Zimbabweans read, watch, listen to and buy

29 May 2013

Africa making great strides toward MDG targets

Africa making great strides toward MDG targets

27 May 2013

MTN - the highest ranked African brand

21 May 2013

Creating business opportunities for Africa's poor

Creating business opportunities for Africa's poor

13 May 2013

More news

MEF Africa embarks on study of mobile businesses

MEF Africa embarks on study of mobile businesses

14 Oct 2013

Audience tracking tool for African radio, initial results from Ghana

Audience tracking tool for African radio, initial results from Ghana

1 Oct 2013

Multitasking - the myth

Multitasking - the myth

Tiffany Markman 30 Sep 2013

Survey shows Kenya, SA top cashless payment users

Survey shows Kenya, SA top cashless payment users

26 Sep 2013

Oresti Patricios

#PAMRO15: The role of media audience research in emerging markets

Oresti Patricios 26 Sep 2013

Nicole Velleman

Africapitalism: Purposeful thinking for African business

Nicole Velleman 17 Sep 2013

African brandcrafting: an opportunity for growth

Chris Human 13 Sep 2013

Africa's happiest countries revealed

Africa's happiest countries revealed

13 Sep 2013

Danette Breitenbach

Africa shows its social side

Danette Breitenbach 12 Sep 2013

Surveys reveal African youth big on YouTube

Surveys reveal African youth big on YouTube

12 Sep 2013

Millward Brown - The mobile revolution

Millward Brown - The mobile revolution

Kantar 5 Sep 2013

Top 10 most bankable African artists revealed

Top 10 most bankable African artists revealed

2 Sep 2013

Regus study on sleep deprivation in Africa

Regus study on sleep deprivation in Africa

27 Aug 2013

Revealing Africa's top social brands

Revealing Africa's top social brands

12 Aug 2013

Natasha McClymont

How do you price an idea?

Natasha McClymont 27 Jul 2013

Twiplomacy study finds two thirds of world leaders on Twitter

Twiplomacy study finds two thirds of world leaders on Twitter

26 Jul 2013

Media consumption, audience tracking tool launched

Media consumption, audience tracking tool launched

18 Jul 2013

Africa: hard work - but worth it

Kelly Meredith 17 Jul 2013

CNN MultiChoice African Journalist 2013 finalists announced

CNN MultiChoice African Journalist 2013 finalists announced

15 Jul 2013

Checking the Africa facts

Magnus Taylor 10 Jul 2013

Call for Africa-based researchers

4 Jul 2013

Registration open for 17th Annual Highway Africa Conference

Registration open for 17th Annual Highway Africa Conference

24 Jun 2013

Economic obstacles are not stopping African entrepreneurs

24 Jun 2013

Andrea Rademeyer

World Independent Network selects South African for Africa chair

20 Jun 2013

Integrated reporting pilot study underway

Integrated reporting pilot study underway

Evan Pickworth 19 Jun 2013

African voices on the digital revolution

African voices on the digital revolution

31 May 2013

Know what Zimbabweans read, watch, listen to and buy

29 May 2013

Africa making great strides toward MDG targets

Africa making great strides toward MDG targets

27 May 2013

MTN - the highest ranked African brand

21 May 2013

Creating business opportunities for Africa's poor

Creating business opportunities for Africa's poor

13 May 2013

2013 PAMRO Conference: Call for papers

6 May 2013

Sub-Saharan Africa's business potential for the Middle East

Sub-Saharan Africa's business potential for the Middle East

1 May 2013

This is a cropped version of the infographic; the enlarged image shows the infographic in full.

Clean Slate Brands are the future

David Mattin 22 Apr 2013

Seven stages in becoming an industry expert

Douglas Kruger 13 Apr 2013

Is the ad industry ready for technology-centric media planning and buying?

Is the ad industry ready for technology-centric media planning and buying?

12 Apr 2013

Unified communications: Not profiling employees poses risk to investments

Unified communications: Not profiling employees poses risk to investments

12 Apr 2013

Global survey acknowledges Africa's retail potential

3 Apr 2013

Laptops and latte... not an option for Rwandan business people

3 Apr 2013

Analysing the CRM needs of a midsize business

Paul Anderson 2 Apr 2013

Françoise Henderson

When marketing in Rome

Françoise Henderson 19 Mar 2013

Let's do Biz