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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

[Highway Africa 2012] MTN leads Africa's media development

[Highway Africa 2012] MTN leads Africa's media development

4 Sep 2012

FrontlineSMS brings a free, innovative solution to African broadcasters

Russell Southwood 4 Sep 2012

[PAMRO 2012] Day 3: Measuring ROI on social media

[PAMRO 2012] Day 3: Measuring ROI on social media

Carole Kimutai: @CaroleKimutai 31 Aug 2012

Young researchers excel at the 2012 SAMRA conference

Young researchers excel at the 2012 SAMRA conference

28 Aug 2012

[PAMRO 2012] Day 1: Ways of measuring media audiences

[PAMRO 2012] Day 1: Ways of measuring media audiences

Carole Kimutai: @CaroleKimutai 28 Aug 2012

TMKG launches PostarTrack, an OOH audit tool

24 Aug 2012

[Executive Check] Common currencies - a necessity for affordable media research in Africa

[Executive Check] Common currencies - a necessity for affordable media research in Africa

Walter Wafula 23 Aug 2012

Environmentally friendly purchases heat up in emerging markets

Environmentally friendly purchases heat up in emerging markets

21 Aug 2012

Highway Africa partners with GFMD

Highway Africa partners with GFMD

16 Aug 2012

IBM chooses Kenya for key research lab

IBM chooses Kenya for key research lab

15 Aug 2012

New Vision regains top spot in Uganda's cyberspace

New Vision regains top spot in Uganda's cyberspace

Walter Wafula 7 Aug 2012

All set for PAMRO All Africa Media Research Conference

All set for PAMRO All Africa Media Research Conference

27 Jul 2012

Brand image, purchase intent rise for Olympic sponsors

23 Jul 2012

Kenya's advertising sector attracts new players, technologies

Kenya's advertising sector attracts new players, technologies

Carole Kimutai: @CaroleKimutai 11 Jul 2012

Just published: Open Journalism from the World Editors Forum

9 Jul 2012

Informa Telecoms & Media partnership launches research program

Informa Telecoms & Media partnership launches research program

28 Jun 2012

Research Channel Africa website gets a revamp

Research Channel Africa website gets a revamp

27 Jun 2012

Africa's mobile subscriptions grow by 30 million

19 Jun 2012

Why traditional market research just won't do anymore

Why traditional market research just won't do anymore

Lonnie Mayne 19 Jun 2012

SAARF PAMRO Conference for Africa Diplomat

SAARF PAMRO Conference for Africa Diplomat

15 Jun 2012

Continental Outdoor Media release consumer behaviour findings

Continental Outdoor Media release consumer behaviour findings

14 Jun 2012

SAMRO's boost for future music stars

SAMRO's boost for future music stars

11 Jun 2012

APO launches new website

APO launches new website

11 Jun 2012

PRB engage journos in IDEA Project

PRB engage journos in IDEA Project

Gregory Gondwe: @Kalipochi 8 Jun 2012

Renaissance Capital restructures research teams

Renaissance Capital restructures research teams

7 Jun 2012

Kenya's media to question opinion polls

Kenya's media to question opinion polls

Carole Kimutai: @CaroleKimutai 7 Jun 2012

AVU and iHub Research partner for mobile learning research

AVU and iHub Research partner for mobile learning research

5 Jun 2012

IMD announces its 2012 World Competitiveness Rankings

IMD announces its 2012 World Competitiveness Rankings

1 Jun 2012

Jobs for youth is key to Africa's growth

Jobs for youth is key to Africa's growth

30 May 2012

Journos train in science and health reporting

Gregory Gondwe: @Kalipochi 23 May 2012

More news

[Highway Africa 2012] MTN leads Africa's media development

[Highway Africa 2012] MTN leads Africa's media development

4 Sep 2012

FrontlineSMS brings a free, innovative solution to African broadcasters

Russell Southwood 4 Sep 2012

[PAMRO 2012] Day 3: Measuring ROI on social media

[PAMRO 2012] Day 3: Measuring ROI on social media

Carole Kimutai: @CaroleKimutai 31 Aug 2012

Young researchers excel at the 2012 SAMRA conference

Young researchers excel at the 2012 SAMRA conference

28 Aug 2012

[PAMRO 2012] Day 1: Ways of measuring media audiences

[PAMRO 2012] Day 1: Ways of measuring media audiences

Carole Kimutai: @CaroleKimutai 28 Aug 2012

TMKG launches PostarTrack, an OOH audit tool

24 Aug 2012

[Executive Check] Common currencies - a necessity for affordable media research in Africa

[Executive Check] Common currencies - a necessity for affordable media research in Africa

Walter Wafula 23 Aug 2012

Environmentally friendly purchases heat up in emerging markets

Environmentally friendly purchases heat up in emerging markets

21 Aug 2012

Highway Africa partners with GFMD

Highway Africa partners with GFMD

16 Aug 2012

IBM chooses Kenya for key research lab

IBM chooses Kenya for key research lab

15 Aug 2012

New Vision regains top spot in Uganda's cyberspace

New Vision regains top spot in Uganda's cyberspace

Walter Wafula 7 Aug 2012

All set for PAMRO All Africa Media Research Conference

All set for PAMRO All Africa Media Research Conference

27 Jul 2012

Brand image, purchase intent rise for Olympic sponsors

23 Jul 2012

Kenya's advertising sector attracts new players, technologies

Kenya's advertising sector attracts new players, technologies

Carole Kimutai: @CaroleKimutai 11 Jul 2012

Just published: Open Journalism from the World Editors Forum

9 Jul 2012

Informa Telecoms & Media partnership launches research program

Informa Telecoms & Media partnership launches research program

28 Jun 2012

Research Channel Africa website gets a revamp

Research Channel Africa website gets a revamp

27 Jun 2012

Africa's mobile subscriptions grow by 30 million

19 Jun 2012

Why traditional market research just won't do anymore

Why traditional market research just won't do anymore

Lonnie Mayne 19 Jun 2012

SAARF PAMRO Conference for Africa Diplomat

SAARF PAMRO Conference for Africa Diplomat

15 Jun 2012

Continental Outdoor Media release consumer behaviour findings

Continental Outdoor Media release consumer behaviour findings

14 Jun 2012

SAMRO's boost for future music stars

SAMRO's boost for future music stars

11 Jun 2012

APO launches new website

APO launches new website

11 Jun 2012

PRB engage journos in IDEA Project

PRB engage journos in IDEA Project

Gregory Gondwe: @Kalipochi 8 Jun 2012

Renaissance Capital restructures research teams

Renaissance Capital restructures research teams

7 Jun 2012

Kenya's media to question opinion polls

Kenya's media to question opinion polls

Carole Kimutai: @CaroleKimutai 7 Jun 2012

AVU and iHub Research partner for mobile learning research

AVU and iHub Research partner for mobile learning research

5 Jun 2012

IMD announces its 2012 World Competitiveness Rankings

IMD announces its 2012 World Competitiveness Rankings

1 Jun 2012

Jobs for youth is key to Africa's growth

Jobs for youth is key to Africa's growth

30 May 2012

Journos train in science and health reporting

Gregory Gondwe: @Kalipochi 23 May 2012

eLearning Africa Report shows ICTs transform education

eLearning Africa Report shows ICTs transform education

22 May 2012

AITEC Africa to host 2012 BFMA conference in Nairobi

AITEC Africa to host 2012 BFMA conference in Nairobi

14 May 2012

Ugandans to join online debate on internet standards

Ugandans to join online debate on internet standards

Walter Wafula 7 May 2012

2012 PAMRO Conference calls for papers

2012 PAMRO Conference calls for papers

7 May 2012

Still time to commemorate World Press Freedom Day

Still time to commemorate World Press Freedom Day

2 May 2012

Which ads are winners? Your brain knows better than you do

Which ads are winners? Your brain knows better than you do

Stuart Wolpert 30 Apr 2012

Rest of Africa drags down Altech full-year results

Rest of Africa drags down Altech full-year results

Duncan McLeod: @mcleodd 25 Apr 2012

Insights from the KPMG Africa Conversation: 'Investing in Africa'

Insights from the KPMG Africa Conversation: 'Investing in Africa'

20 Apr 2012

EA Outsourcing Summit confirms speaker

EA Outsourcing Summit confirms speaker

17 Apr 2012

Nigeria seeks input on history of internet

16 Apr 2012

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