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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Smartphones dominate mobile traffic worldwide

Smartphones dominate mobile traffic worldwide

3 Nov 2010

Research reveals changes in online behaviour

Carole Kimutai 3 Nov 2010

The Netherlands leads Europe in online visit frequency

The Netherlands leads Europe in online visit frequency

2 Nov 2010

Q3 2010 US retail e-commerce spending up 9%

Q3 2010 US retail e-commerce spending up 9%

2 Nov 2010

US shoppers still cautious

US shoppers still cautious

1 Nov 2010

Femto vs macro: Shape of US mobile networks starts to change

Femto vs macro: Shape of US mobile networks starts to change

1 Nov 2010

UK: October sees rise in consumer confidence

UK: October sees rise in consumer confidence

1 Nov 2010

Greenlight ranked for the third year running in the Deloitte Fast 50

Greenlight ranked for the third year running in the Deloitte Fast 50

29 Oct 2010

[IMCC] Mobile is not overhyped - Vincent Maher

[IMCC] Mobile is not overhyped - Vincent Maher

Sindy Peters: Africa editor 28 Oct 2010

comScore ranks near top on Deloitte's 2010 Technology Fast 500

comScore ranks near top on Deloitte's 2010 Technology Fast 500

27 Oct 2010

Ranking web properties and site categories in Spain

Ranking web properties and site categories in Spain

27 Oct 2010

Hope for full global economic recovery in 2010 diminishes

Hope for full global economic recovery in 2010 diminishes

27 Oct 2010

Germans expect economic high

Germans expect economic high

26 Oct 2010

Russia has most engaged social networking audience worldwide

Russia has most engaged social networking audience worldwide

26 Oct 2010

Undersea cables speed adoption of internet

25 Oct 2010

Christmas 2010 - the best Christmas for retailers since 2007

Christmas 2010 - the best Christmas for retailers since 2007

Published by Verdict* 25 Oct 2010

Top 50 US web properties, September 2010

Top 50 US web properties, September 2010

22 Oct 2010

Europe: Eat Pray Love book sales increase with theatrical release

Europe: Eat Pray Love book sales increase with theatrical release

22 Oct 2010

No cost tagging of website server data in Hong Kong, Taiwan

No cost tagging of website server data in Hong Kong, Taiwan

22 Oct 2010

Financial services deals up 55% as bank and private equity activity accelerates

Financial services deals up 55% as bank and private equity activity accelerates

21 Oct 2010

US consumer response to place-based video ads

US consumer response to place-based video ads

20 Oct 2010

New business software introduced in Africa

20 Oct 2010

Tech generation still values print

Tech generation still values print

19 Oct 2010

Attracting youth readers - 2010 Readership Conference

Attracting youth readers - 2010 Readership Conference

18 Oct 2010

Internet piracy slows home subscription growth, reports Mintel

Internet piracy slows home subscription growth, reports Mintel

18 Oct 2010

September 2010 US search engine rankings

September 2010 US search engine rankings

18 Oct 2010

America still the most admired country globally

America still the most admired country globally

15 Oct 2010

Public sector spending cuts could significantly affect private sector jobs

Public sector spending cuts could significantly affect private sector jobs

15 Oct 2010

GfK purchasing power study shows distribution of Serbia's wealth in 2010

GfK purchasing power study shows distribution of Serbia's wealth in 2010

14 Oct 2010

Consumer demand for chocolate stays sweet

Consumer demand for chocolate stays sweet

13 Oct 2010

More news

The Netherlands leads Europe in online visit frequency

Marketing & MediaThe Netherlands leads Europe in online visit frequency

2 Nov 2010

Q3 2010 US retail e-commerce spending up 9%

Marketing & MediaQ3 2010 US retail e-commerce spending up 9%

2 Nov 2010

US shoppers still cautious

Marketing & MediaUS shoppers still cautious

1 Nov 2010

Femto vs macro: Shape of US mobile networks starts to change

Marketing & MediaFemto vs macro: Shape of US mobile networks starts to change

1 Nov 2010

UK: October sees rise in consumer confidence

Marketing & MediaUK: October sees rise in consumer confidence

1 Nov 2010

Greenlight ranked for the third year running in the Deloitte Fast 50

Marketing & MediaGreenlight ranked for the third year running in the Deloitte Fast 50

29 Oct 2010

[IMCC] Mobile is not overhyped - Vincent Maher

Marketing & Media[IMCC] Mobile is not overhyped - Vincent Maher

Sindy Peters: Africa editor 28 Oct 2010

comScore ranks near top on Deloitte's 2010 Technology Fast 500

Marketing & MediacomScore ranks near top on Deloitte's 2010 Technology Fast 500

27 Oct 2010

Ranking web properties and site categories in Spain

Marketing & MediaRanking web properties and site categories in Spain

27 Oct 2010

Hope for full global economic recovery in 2010 diminishes

Marketing & MediaHope for full global economic recovery in 2010 diminishes

27 Oct 2010

Germans expect economic high

Marketing & MediaGermans expect economic high

26 Oct 2010

Russia has most engaged social networking audience worldwide

Marketing & MediaRussia has most engaged social networking audience worldwide

26 Oct 2010

Christmas 2010 - the best Christmas for retailers since 2007

Marketing & MediaChristmas 2010 - the best Christmas for retailers since 2007

Published by Verdict* 25 Oct 2010

Top 50 US web properties, September 2010

Marketing & MediaTop 50 US web properties, September 2010

22 Oct 2010

Europe: Eat Pray Love book sales increase with theatrical release

Marketing & MediaEurope: Eat Pray Love book sales increase with theatrical release

22 Oct 2010

No cost tagging of website server data in Hong Kong, Taiwan

Marketing & MediaNo cost tagging of website server data in Hong Kong, Taiwan

22 Oct 2010

Financial services deals up 55% as bank and private equity activity accelerates

RetailFinancial services deals up 55% as bank and private equity activity accelerates

21 Oct 2010

US consumer response to place-based video ads

Marketing & MediaUS consumer response to place-based video ads

20 Oct 2010

Tech generation still values print

Marketing & MediaTech generation still values print

19 Oct 2010

Attracting youth readers - 2010 Readership Conference

Marketing & MediaAttracting youth readers - 2010 Readership Conference

18 Oct 2010

Internet piracy slows home subscription growth, reports Mintel

Marketing & MediaInternet piracy slows home subscription growth, reports Mintel

18 Oct 2010

September 2010 US search engine rankings

Marketing & MediaSeptember 2010 US search engine rankings

18 Oct 2010

America still the most admired country globally

Marketing & MediaAmerica still the most admired country globally

15 Oct 2010

Public sector spending cuts could significantly affect private sector jobs

Marketing & MediaPublic sector spending cuts could significantly affect private sector jobs

15 Oct 2010

GfK purchasing power study shows distribution of Serbia's wealth in 2010

Marketing & MediaGfK purchasing power study shows distribution of Serbia's wealth in 2010

14 Oct 2010

Consumer demand for chocolate stays sweet

Marketing & MediaConsumer demand for chocolate stays sweet

13 Oct 2010

September 2010 US online video rankings

Marketing & MediaSeptember 2010 US online video rankings

13 Oct 2010

2010 WSSR criticises social science expertise

Marketing & Media2010 WSSR criticises social science expertise

13 Oct 2010

Coffee marketers can warm up to young sippers for long-term growth

Marketing & MediaCoffee marketers can warm up to young sippers for long-term growth

Mintel Oxygen 12 Oct 2010

Global ad spend on the rise

Marketing & MediaGlobal ad spend on the rise

12 Oct 2010

Mobile usage in Japan, US, Europe compared

Marketing & MediaMobile usage in Japan, US, Europe compared

12 Oct 2010

Orkut continues to lead Brazil's social networking market

Marketing & MediaOrkut continues to lead Brazil's social networking market

11 Oct 2010

New consumer mindset driving Smartphone products and services purchases

Marketing & MediaNew consumer mindset driving Smartphone products and services purchases

11 Oct 2010

Ageing models make way for next generation

Marketing & MediaAgeing models make way for next generation

11 Oct 2010

'Shared news matters more'

Marketing & Media'Shared news matters more'

8 Oct 2010

Losing good staff is costing UK firms billions

Marketing & MediaLosing good staff is costing UK firms billions

8 Oct 2010

Let's do Biz