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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

September 2010 US online video rankings

September 2010 US online video rankings

13 Oct 2010

2010 WSSR criticises social science expertise

2010 WSSR criticises social science expertise

13 Oct 2010

Balancing Act updates broadcast reports list

13 Oct 2010

Coffee marketers can warm up to young sippers for long-term growth

Coffee marketers can warm up to young sippers for long-term growth

Mintel Oxygen 12 Oct 2010

Global ad spend on the rise

Global ad spend on the rise

12 Oct 2010

Mobile usage in Japan, US, Europe compared

Mobile usage in Japan, US, Europe compared

12 Oct 2010

Orkut continues to lead Brazil's social networking market

Orkut continues to lead Brazil's social networking market

11 Oct 2010

New consumer mindset driving Smartphone products and services purchases

New consumer mindset driving Smartphone products and services purchases

11 Oct 2010

Ageing models make way for next generation

Ageing models make way for next generation

11 Oct 2010

New project aims to bridge mobile phone gender gap

11 Oct 2010

'Shared news matters more'

'Shared news matters more'

8 Oct 2010

Losing good staff is costing UK firms billions

Losing good staff is costing UK firms billions

8 Oct 2010

TNS focuses resources in Africa

TNS focuses resources in Africa

8 Oct 2010

Kenya, triple digit growth in mobile advertising

7 Oct 2010

August 2010 US mobile subscriber market share

August 2010 US mobile subscriber market share

7 Oct 2010

Latest global trends on consumer media preferences and behaviours

Latest global trends on consumer media preferences and behaviours

7 Oct 2010

Mobile-optimised tagging for publishers

Mobile-optimised tagging for publishers

6 Oct 2010

European consumers' response to advertising, mobile response option

European consumers' response to advertising, mobile response option

6 Oct 2010

Zambia links with diaspora via online survey

5 Oct 2010

SA hosts launch of 2010 WSS Report

5 Oct 2010

UK to combine print and website audience estimates

UK to combine print and website audience estimates

5 Oct 2010

The importance of advertising creative in building brand sales

5 Oct 2010

German car buyers prefer used to new

German car buyers prefer used to new

5 Oct 2010

Creating a stir - Internet beats cookbooks for recipes

Creating a stir - Internet beats cookbooks for recipes

4 Oct 2010

Report analyses US Smartphone use

Report analyses US Smartphone use

4 Oct 2010

Gregory Gondwe

Malawi public institutions secretive - MISA Malawi

Gregory Gondwe 4 Oct 2010

August 2010 US online video rankings

August 2010 US online video rankings

1 Oct 2010

September sees UK consumer confidence drop

September sees UK consumer confidence drop

1 Oct 2010

Germany: Consumer climate at three-year high

Germany: Consumer climate at three-year high

1 Oct 2010

Data key driver of UK mobile market; could overtake voice by 2017

Data key driver of UK mobile market; could overtake voice by 2017

Published by Ovum* 30 Sep 2010

More news

Coffee marketers can warm up to young sippers for long-term growth

Marketing & MediaCoffee marketers can warm up to young sippers for long-term growth

Mintel Oxygen 12 Oct 2010

Global ad spend on the rise

Marketing & MediaGlobal ad spend on the rise

12 Oct 2010

Mobile usage in Japan, US, Europe compared

Marketing & MediaMobile usage in Japan, US, Europe compared

12 Oct 2010

Orkut continues to lead Brazil's social networking market

Marketing & MediaOrkut continues to lead Brazil's social networking market

11 Oct 2010

New consumer mindset driving Smartphone products and services purchases

Marketing & MediaNew consumer mindset driving Smartphone products and services purchases

11 Oct 2010

Ageing models make way for next generation

Marketing & MediaAgeing models make way for next generation

11 Oct 2010

'Shared news matters more'

Marketing & Media'Shared news matters more'

8 Oct 2010

Losing good staff is costing UK firms billions

Marketing & MediaLosing good staff is costing UK firms billions

8 Oct 2010

TNS focuses resources in Africa

Marketing & MediaTNS focuses resources in Africa

8 Oct 2010

August 2010 US mobile subscriber market share

Marketing & MediaAugust 2010 US mobile subscriber market share

7 Oct 2010

Latest global trends on consumer media preferences and behaviours

Marketing & MediaLatest global trends on consumer media preferences and behaviours

7 Oct 2010

Mobile-optimised tagging for publishers

Marketing & MediaMobile-optimised tagging for publishers

6 Oct 2010

European consumers' response to advertising, mobile response option

Marketing & MediaEuropean consumers' response to advertising, mobile response option

6 Oct 2010

UK to combine print and website audience estimates

Marketing & MediaUK to combine print and website audience estimates

5 Oct 2010

Marketing & MediaThe importance of advertising creative in building brand sales

5 Oct 2010

German car buyers prefer used to new

RetailGerman car buyers prefer used to new

5 Oct 2010

Creating a stir - Internet beats cookbooks for recipes

Marketing & MediaCreating a stir - Internet beats cookbooks for recipes

4 Oct 2010

Report analyses US Smartphone use

Marketing & MediaReport analyses US Smartphone use

4 Oct 2010

August 2010 US online video rankings

Marketing & MediaAugust 2010 US online video rankings

1 Oct 2010

September sees UK consumer confidence drop

Marketing & MediaSeptember sees UK consumer confidence drop

1 Oct 2010

Germany: Consumer climate at three-year high

Marketing & MediaGermany: Consumer climate at three-year high

1 Oct 2010

Data key driver of UK mobile market; could overtake voice by 2017

Marketing & MediaData key driver of UK mobile market; could overtake voice by 2017

Published by Ovum* 30 Sep 2010

Newsplex reports on newsroom transformation

Marketing & MediaNewsplex reports on newsroom transformation

29 Sep 2010

Youth market ready to use mobiles as wallets

Marketing & MediaYouth market ready to use mobiles as wallets

29 Sep 2010

TNS, Wunderman partner in Africa

Marketing & MediaTNS, Wunderman partner in Africa

Carole Kimutai 29 Sep 2010

New report highlights foul play in sports marketing

Marketing & MediaNew report highlights foul play in sports marketing

28 Sep 2010

American consumers lead the world in environmental scepticism

Marketing & MediaAmerican consumers lead the world in environmental scepticism

28 Sep 2010

UK pasty sales - no pie in the sky

Marketing & MediaUK pasty sales - no pie in the sky

Mintel Oxygen 27 Sep 2010

Nappies - time for a change?

Marketing & MediaNappies - time for a change?

Mintel GNPD, Mintel Oxygen 27 Sep 2010

SA comes out tops in FIFA surveys

Marketing & MediaSA comes out tops in FIFA surveys

Nthambeleni Gabara 27 Sep 2010

Marketers, consumers: What's critical in your vertical?

Marketing & MediaMarketers, consumers: What's critical in your vertical?

23 Sep 2010

2009: worst for telecoms in a decade

Marketing & Media2009: worst for telecoms in a decade

Ovum, part of the Datamonitor group 23 Sep 2010

Google reveals government censorship requests

Marketing & MediaGoogle reveals government censorship requests

23 Sep 2010

FGI expands into Africa

Marketing & MediaFGI expands into Africa

22 Sep 2010

Canada gets fused database

Marketing & MediaCanada gets fused database

22 Sep 2010

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