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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Undersea cables speed adoption of internet

25 Oct 2010

Christmas 2010 - the best Christmas for retailers since 2007

Christmas 2010 - the best Christmas for retailers since 2007

Published by Verdict* 25 Oct 2010

Top 50 US web properties, September 2010

Top 50 US web properties, September 2010

22 Oct 2010

Europe: Eat Pray Love book sales increase with theatrical release

Europe: Eat Pray Love book sales increase with theatrical release

22 Oct 2010

No cost tagging of website server data in Hong Kong, Taiwan

No cost tagging of website server data in Hong Kong, Taiwan

22 Oct 2010

Financial services deals up 55% as bank and private equity activity accelerates

Financial services deals up 55% as bank and private equity activity accelerates

21 Oct 2010

US consumer response to place-based video ads

US consumer response to place-based video ads

20 Oct 2010

New business software introduced in Africa

20 Oct 2010

Tech generation still values print

Tech generation still values print

19 Oct 2010

Attracting youth readers - 2010 Readership Conference

Attracting youth readers - 2010 Readership Conference

18 Oct 2010

Internet piracy slows home subscription growth, reports Mintel

Internet piracy slows home subscription growth, reports Mintel

18 Oct 2010

September 2010 US search engine rankings

September 2010 US search engine rankings

18 Oct 2010

America still the most admired country globally

America still the most admired country globally

15 Oct 2010

Public sector spending cuts could significantly affect private sector jobs

Public sector spending cuts could significantly affect private sector jobs

15 Oct 2010

GfK purchasing power study shows distribution of Serbia's wealth in 2010

GfK purchasing power study shows distribution of Serbia's wealth in 2010

14 Oct 2010

Consumer demand for chocolate stays sweet

Consumer demand for chocolate stays sweet

13 Oct 2010

September 2010 US online video rankings

September 2010 US online video rankings

13 Oct 2010

2010 WSSR criticises social science expertise

2010 WSSR criticises social science expertise

13 Oct 2010

Balancing Act updates broadcast reports list

13 Oct 2010

Coffee marketers can warm up to young sippers for long-term growth

Coffee marketers can warm up to young sippers for long-term growth

Mintel Oxygen 12 Oct 2010

Global ad spend on the rise

Global ad spend on the rise

12 Oct 2010

Mobile usage in Japan, US, Europe compared

Mobile usage in Japan, US, Europe compared

12 Oct 2010

Orkut continues to lead Brazil's social networking market

Orkut continues to lead Brazil's social networking market

11 Oct 2010

New consumer mindset driving Smartphone products and services purchases

New consumer mindset driving Smartphone products and services purchases

11 Oct 2010

Ageing models make way for next generation

Ageing models make way for next generation

11 Oct 2010

New project aims to bridge mobile phone gender gap

11 Oct 2010

'Shared news matters more'

'Shared news matters more'

8 Oct 2010

Losing good staff is costing UK firms billions

Losing good staff is costing UK firms billions

8 Oct 2010

TNS focuses resources in Africa

TNS focuses resources in Africa

8 Oct 2010

Kenya, triple digit growth in mobile advertising

7 Oct 2010

More news

Top 50 US web properties, September 2010

Marketing & MediaTop 50 US web properties, September 2010

22 Oct 2010

Europe: Eat Pray Love book sales increase with theatrical release

Marketing & MediaEurope: Eat Pray Love book sales increase with theatrical release

22 Oct 2010

No cost tagging of website server data in Hong Kong, Taiwan

Marketing & MediaNo cost tagging of website server data in Hong Kong, Taiwan

22 Oct 2010

Financial services deals up 55% as bank and private equity activity accelerates

RetailFinancial services deals up 55% as bank and private equity activity accelerates

21 Oct 2010

US consumer response to place-based video ads

Marketing & MediaUS consumer response to place-based video ads

20 Oct 2010

Tech generation still values print

Marketing & MediaTech generation still values print

19 Oct 2010

Attracting youth readers - 2010 Readership Conference

Marketing & MediaAttracting youth readers - 2010 Readership Conference

18 Oct 2010

Internet piracy slows home subscription growth, reports Mintel

Marketing & MediaInternet piracy slows home subscription growth, reports Mintel

18 Oct 2010

September 2010 US search engine rankings

Marketing & MediaSeptember 2010 US search engine rankings

18 Oct 2010

America still the most admired country globally

Marketing & MediaAmerica still the most admired country globally

15 Oct 2010

Public sector spending cuts could significantly affect private sector jobs

Marketing & MediaPublic sector spending cuts could significantly affect private sector jobs

15 Oct 2010

GfK purchasing power study shows distribution of Serbia's wealth in 2010

Marketing & MediaGfK purchasing power study shows distribution of Serbia's wealth in 2010

14 Oct 2010

Consumer demand for chocolate stays sweet

Marketing & MediaConsumer demand for chocolate stays sweet

13 Oct 2010

September 2010 US online video rankings

Marketing & MediaSeptember 2010 US online video rankings

13 Oct 2010

2010 WSSR criticises social science expertise

Marketing & Media2010 WSSR criticises social science expertise

13 Oct 2010

Coffee marketers can warm up to young sippers for long-term growth

Marketing & MediaCoffee marketers can warm up to young sippers for long-term growth

Mintel Oxygen 12 Oct 2010

Global ad spend on the rise

Marketing & MediaGlobal ad spend on the rise

12 Oct 2010

Mobile usage in Japan, US, Europe compared

Marketing & MediaMobile usage in Japan, US, Europe compared

12 Oct 2010

Orkut continues to lead Brazil's social networking market

Marketing & MediaOrkut continues to lead Brazil's social networking market

11 Oct 2010

New consumer mindset driving Smartphone products and services purchases

Marketing & MediaNew consumer mindset driving Smartphone products and services purchases

11 Oct 2010

Ageing models make way for next generation

Marketing & MediaAgeing models make way for next generation

11 Oct 2010

'Shared news matters more'

Marketing & Media'Shared news matters more'

8 Oct 2010

Losing good staff is costing UK firms billions

Marketing & MediaLosing good staff is costing UK firms billions

8 Oct 2010

TNS focuses resources in Africa

Marketing & MediaTNS focuses resources in Africa

8 Oct 2010

August 2010 US mobile subscriber market share

Marketing & MediaAugust 2010 US mobile subscriber market share

7 Oct 2010

Latest global trends on consumer media preferences and behaviours

Marketing & MediaLatest global trends on consumer media preferences and behaviours

7 Oct 2010

Mobile-optimised tagging for publishers

Marketing & MediaMobile-optimised tagging for publishers

6 Oct 2010

European consumers' response to advertising, mobile response option

Marketing & MediaEuropean consumers' response to advertising, mobile response option

6 Oct 2010

UK to combine print and website audience estimates

Marketing & MediaUK to combine print and website audience estimates

5 Oct 2010

Marketing & MediaThe importance of advertising creative in building brand sales

5 Oct 2010

German car buyers prefer used to new

RetailGerman car buyers prefer used to new

5 Oct 2010

Creating a stir - Internet beats cookbooks for recipes

Marketing & MediaCreating a stir - Internet beats cookbooks for recipes

4 Oct 2010

Report analyses US Smartphone use

Marketing & MediaReport analyses US Smartphone use

4 Oct 2010

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