Kenya, triple digit growth in mobile advertising

7 Oct 2010

JOHANNESBURG: BuzzCity, on Tuesday, 5 October 2010, released the results of its Global Mobile Advertising Index for Q3 2010. The data, gathered over the three-month period from July-September 2010, reveals worldwide growth in mobile advertising of 17%.

South African traffic grew by 18% with more than 700 million impressions.

This follows the traffic growth in Q2 of 590 million impressions, a 65% jump from the quarter one figures. The increase is attributed to reduced data and mobile internet access rates.

Globally, during this reporting quarter, a total of 54 markets each delivered monthly traffic exceeding 10 million impressions per month - an increase from 44 markets in Q2 and 32 markets in Q1.

The top 20 most active countries in Q3 were:

Ad Banners Served Q3 2010 : BuzzCity Mobile Internet Ad Network

Rank	Country	Q3 2010	Q3 Growth
1	Indonesia	3,685,538,814	-16%
2	India	3,681,308,166	70%
3	United States	976,971,596	30%
4	South Africa	700,490,789	18%
5	Kenya	506,116,064	116%
6	Saudi Arabia	297,305,172	68%
7	Vietnam	293,177,502	8%
8	Libyan Arab Jamahiriya	255,180,248	154%
9	UK	239,048,780	25%
10	Malaysia	193,599,038	22%
11	Canada	157,398,150	-22%
12	China	145,609,870	130%
13	Mexico	135,747,207	18%
14	Bangladesh	134,419,000	-9%
15	Thailand	128,012,118	31%
16	Australia	113,504,284	44%
17	Nigeria	111,534,669	-27%
18	Korea, Republic of	105,241,661	97%
19	Egypt	100,780,012	-39%
20	Turkey	100,476,860	66%

Dr. KF Lai, CEO of BuzzCity, said: "No less than 14 countries have witnessed double digit growth in mobile advertising over the last three months, with three markets, Libya, Korea and Kenya, seeing triple digit growth."

"India, Turkey, the United States, Malaysia, South Africa and Mexico have seen three straight quarters of double digit growth. The key countries that stand out as showing strong sustainable growth are India, with an average growth of 79% over the last quarter, Turkey (54%) and the US (49%)."

The Global Mobile Advertising Index tracks activity across BuzzCity's network including over 2500 publishers across the globe. The findings represent a measure of advertiser demand for mobile internet advertising.

To view the full report, go to www.buzzcity.com/f/reports.