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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Source: © 123rf In partnership with IFICA, Publicis Groupe Africa has launched Africa’s first industry-wide internal communications benchmark survey

Publicis Groupe and IFICA launch Africa's first internal communications benchmark report

19 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

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Addressing the information gap in Nigeria's durable and consumer electronics retail market

Addressing the information gap in Nigeria's durable and consumer electronics retail market

NielsenIQ 6 Jul 2023

The Kantar BrandZ Most Valuable Global Brands 2023

The Kantar BrandZ Most Valuable Global Brands 2023

Kantar 14 Jun 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Source: Twitter/@BlockchainZA

#AfricaMonth: Why Web3 needs Africa and what you can do about it?

Katja Hamilton 15 May 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Kantar fuels growth in the Middle East & Africa through strategic appointments

Kantar fuels growth in the Middle East & Africa through strategic appointments

Kantar 12 Apr 2023

Source © Matthias Ziegler The state of African PR, PRCA's flagship study, will be done in partnership with APRA

PRCA and APRA join forces to launch African PR study

7 Feb 2023

Creating futures that matter to people and planet

Creating futures that matter to people and planet

Human8 27 Jan 2023

Source: ©marushy via

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Gina Gapp

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Image supplied: Patrick Aryee is presenting Evolve

Patrick Aryee sets out to discover our world through biomimicry

Emily Stander 29 Sep 2022

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar 7 Sep 2022

AfriGIS has Africa's only verified and validated administrative boundary data

AfriGIS has Africa's only verified and validated administrative boundary data

AfriGIS 6 Jul 2022

Source:

Drop in optimism among Africa's youth - report

27 Jun 2022

Source:

Uncertainty ahead: The state of African consumer sentiment

15 Jun 2022

Source:

Paramount publishes diversity and inclusion study

25 Apr 2022

Kirk Perry, president and CEO of IRI, will become CEO of the combined company. Source: Business Wire

IRI and NPD to merge, offering view of total retail purchasing and consumption trends

8 Apr 2022

Source: © algoa.info Lagos, Nigeria. The Africa PR and Communications report will cover all of Africa

Africa PR & Communications report expanded to entire African continent

6 Apr 2022

Source: Wunderman Thompson

Wunderman Thompson reveals The Future 100: 2022

19 Jan 2022

Source: Supplied

Top 10 global consumer trends revealed for 2022 - Euromonitor

17 Jan 2022

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

13 Jan 2022

Source: Getty

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: ©mangostar -

More shoppers panic buying ahead of festive season - report

25 Nov 2021

Source:

What is Africa's youth hearing about Africa?

11 Nov 2021

Africa's digital media disruptors 'punching above their weight'

Africa's digital media disruptors 'punching above their weight'

11 Nov 2021

Where your backstory is a front page story

Where your backstory is a front page story

Bizcommunity.com 10 Nov 2021

Source:

Smart TV voice assistant transactions to hit nearly $500m in 2023

14 Oct 2021