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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

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Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

Entravision and Match Media Group partner across Africa

Entravision and Match Media Group partner across Africa

365 Digital 1 Sep 2023

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Iraqi man arrested for broadcasting pornography on major advertising screen

22 Aug 2023

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Digital advertising group Aleph launches payment unit

18 Aug 2023

Image supplied. Cathy Gathu has joined Ogilvy Africa as managing partner

Cathy Gathu appointed Ogilvy Africa's managing partner

28 Jul 2023

Manuel Bordé is Jury President. Source: Supplied.

NYF Advertising Awards announces inaugural Creative Commerce Category Jury

29 Jun 2023

The Bar (left to right) co-founders Yash Deb, Animesh Deb, Marls Truter, and Shounak Guhathakurta

Africa's newest creative agency: Raising the Bar

Danette Breitenbach 26 Jun 2023

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Epica Awards introduces AI juror to enhance judging

23 Jun 2023

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

Karabo Ledwaba 20 Jun 2023

All the reasons every CMO needs a specialist services advertising agency

All the reasons every CMO needs a specialist services advertising agency

Paul Middleton, Ebony+Ivory 31 May 2023

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Pitcher Awards 2023: Nigeria brings it home for Africa

Karabo Ledwaba 22 May 2023

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All the judges for 2023 NYF AME Awards

11 May 2023

Image supplied. Greg Bailie, sales lead, global business solutions, TikTok - sub-Saharan Africa. Tiktok is the official Loeries digital cateogry partner

TikTok for Business partners with Loeries digital category

9 May 2023

Vincent Viviers, omnichannel retail executive at Pick n Pay, at Ecom Africa. Source: Lauren Hartzenberg

#EcomAfrica: 5 need-to-know trends shaping the future of e-commerce

Lauren Hartzenberg 21 Apr 2023

Kantar's award-winning ads - the funny is back

Kantar's award-winning ads - the funny is back

Kantar 18 Apr 2023

Image supplied. Ogilvy Africa has been shortlisted in the New York Festivals (NYF) 2023 Health Awards.

Ogilvy Africa's Lesso Lessons shortlisted in NYF 2023 Health Awards

17 Apr 2023

Source: Prime Business Africa Chinalurumogu Eze, a third-year student, will represent Nigeria at the 2023 Cannes Lions Roger Hatchuel Student Academy

Nigeria's Cannes 2023 Young Lions & Roger Hatchuel Student Academy qualifiers

6 Apr 2023

#BehindtheBrandManager: Anele Mjacu, category marketing manager for nutrition at Coca-Cola

#BehindtheBrandManager: Anele Mjacu, category marketing manager for nutrition at Coca-Cola

Karabo Ledwaba 5 Apr 2023

Image supplied. This year's Loerie's theme is Blood, Sweat & Tears

Blood, Sweat and Tears: 45 years of The Loeries

31 Mar 2023

Ogilvy EMEA CEO Patou Nuytemans: Creating impact is my ultimate objective

Ogilvy EMEA CEO Patou Nuytemans: Creating impact is my ultimate objective

Danette Breitenbach 16 Mar 2023

Source: Loeries Last year's Loeries Awards event was a recovery event. This year the event will be bolder and bigger

The Loeries 2023 - bigger and bolder, expect swagger

Danette Breitenbach 15 Mar 2023

Source © Adobo Magazine Moving Walls and Dentsu Africa have formed a partnership to launch a full-stack Out of Home (OOH) advertising technology platform across multiple markets in the continent

OOH and DOOH solution for Africa launches

20 Feb 2023

Bogosi Motshegwa. Source: Instagram.

Advertising Week Africa kicks off

Karabo Ledwaba 15 Feb 2023

Branded notebooks with images of Nigerian presidential candidates are displayed at a shopping center in Abuja, Nigeria. Source: Reuters/Abraham Achirga.

Printers of Nigeria election regalia lose out as ad campaigns pivot online

Abraham Achirga, Sofia Christensen, Hereward Holland and Aurora Ellis 8 Feb 2023

Image supplied. Koo Govender is the first female CEO at Publicis Groupe Africa

Koo Govender: PGA's first female CEO

7 Feb 2023

Image supplied. Vikas Mehta, chief executive officer, Ogilvy Africa would like to see more great award-wininng work come from Africa

Africa needs to do campaigns like Lesso Lessons again and again

Danette Breitenbach 23 Jan 2023

Source © Benoit Daoust Google says it is committed to making the ad-supported web a safer and more private place for everyone in Africa

Google: Making ad platforms safe for users, advertisers, and publishers in Africa

20 Jan 2023

Havas Middle East has won a grand prix for their Read The Label campaign.

Winners announced for Warc Prize for Mena Strategy 2022

19 Jan 2023

“The Missing Chapter” by Leo Burnett (India) for Procter & Gamble won one of the PR Grand Prix Awards in 2022

Epica Awards 2022 results announced!

9 Dec 2022

Monique Nelson. Source: Supplied.

UniWorld Group puts Africa in its expansion plans

Karabo Ledwaba 7 Dec 2022