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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

More news

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Carl W Jones 6 Dec 2022

Grant Macpherson. Source: Supplied.

#Newsmaker: Grant Macpherson, CMO for KFC Africa

Karabo Ledwaba 28 Nov 2022

Image source: Ron Lach from

Legal dos and dont's: Influencers' guide to Comesa regulations

Reece May 3 Nov 2022

Source: © Joy Online Johnnie Walker’span-African The Ones Who…Keep Walking has won a Grand Prix and a Gold at the World Media Awards

Johnnie Walker's The Ones Who...Keep Walking wins Grand Prix and Gold

3 Nov 2022

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023

Third of advertisers plan to cut EMEA budgets next year

18 Oct 2022

Entravision and Meta partner in Ghana

Entravision and Meta partner in Ghana

365 Digital 17 Oct 2022

Souce: © Whats Creative David Kennedy and Dan Wieden, cofounders of Wieden+Kennedy

Wieden+Kennedy cofounder, Dan Wieden, dies

3 Oct 2022

Image supplied. Koo Govender will join as the new chief executive officer: Publicis Groupe Africa on 1 February 2023

Koo Govender appointed new CEO: Publicis Groupe Africa

23 Sep 2022

Lana Marais appointed as regional director for Emerging Markets, dentsu Africa

Lana Marais appointed as regional director for Emerging Markets, dentsu Africa

Dentsu 22 Sep 2022

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar 7 Sep 2022

Source © Zefart Nigeria has moved to ban foreign models and voiceover artists from advertisements said to be in line wiht “new sense of pride” among young Nigerians

Nigeria bans foreigners from advertisements

31 Aug 2022

#OrchidsandOnions: Bringing authentic Africa to the forefront

#OrchidsandOnions: Bringing authentic Africa to the forefront

Brendan Seery 22 Aug 2022

New opportunities for advertisers as app economy grows in Africa

New opportunities for advertisers as app economy grows in Africa

18 Aug 2022

Brewing brands to be Africa fit

Brewing brands to be Africa fit

M&C Saatchi Abel 8 Jul 2022

Kantar announces South Africa's Top 20 Best Liked Ads of 2021

Kantar announces South Africa's Top 20 Best Liked Ads of 2021

Kantar 9 Jun 2022

Image suppied: Rohit Dosi, general manager, Microsoft Advertising business at InMobi.

InMobi expands Microsoft partnership to Africa

7 Jun 2022

Truly Destroyed initiative hijacks luxury brand campaign

1 Jun 2022

Bizcommunity

Pitcher Awards 2022 winners announced

Danette Breitenbach 23 May 2022

#AfricaMonth: Ageism in African advertising

#AfricaMonth: Ageism in African advertising

Josephine Sebesho 23 May 2022

Entravision 365 Digital brings in-game advertising to more African advertisers in exclusive partnership with Anzu

Entravision 365 Digital brings in-game advertising to more African advertisers in exclusive partnership with Anzu

365 Digital 17 May 2022

#AfricaMonth: SA's changemakers drive Audi's 'Story of Progress' campaign

#AfricaMonth: SA's changemakers drive Audi's 'Story of Progress' campaign

Evan-Lee Courie 5 May 2022

Entravision expands into Kenya and names new director of local operations

Entravision expands into Kenya and names new director of local operations

365 Digital 5 May 2022

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

Kantar 3 May 2022

How can you get the best return from your TV advertising?

How can you get the best return from your TV advertising?

Vera Sidlova, Kantar 20 Apr 2022

Incubeta's CEO on e-commerce, automation and entering the metaverse

Incubeta's CEO on e-commerce, automation and entering the metaverse

Evan-Lee Courie 25 Mar 2022

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

Evan-Lee Courie 24 Mar 2022

5 South Africans named AME Awards' 2022 Middle East & Africa grand jury

5 South Africans named AME Awards' 2022 Middle East & Africa grand jury

23 Mar 2022

Source: Reuters/Dado Ruvic

CPG giants Nestlé, Mars and Mondelez scale back business in Russia

11 Mar 2022

#BizTrends2022: Afrobeats, the new frontier for marketers

#BizTrends2022: Afrobeats, the new frontier for marketers

Danette Breitenbach 8 Feb 2022

Source: © fabio formaggio OOH is one of the mediums leading the recovery in 2021

2021: Year of recovery for marketing budgets globally

1 Feb 2022