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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

More news

2019 Content trends

2019 Content trends

Dale Ferreira 13 Dec 2018

The soft silence of Tokyo

Damon Stapleton 12 Dec 2018

Publishers continue to hone their strategies around native advertising

Publishers continue to hone their strategies around native advertising

11 Dec 2018

Die Neelsie, Stellenbosch.

National student television network launching at SA's top universities

11 Dec 2018

Ryan McManus, regional chief creative officer for VML SA.

Ryan McManus on orchestrating experiences for connected brands

Leigh Andrews 7 Dec 2018

Unbox the festive season

Unbox the festive season

Bizcommunity.com 7 Dec 2018

Data and platforms bring new opportunities to expand PR

Data and platforms bring new opportunities to expand PR

Dominique Pienaar 5 Dec 2018

The death knell for advertising value equivalency as a PR metric?

The death knell for advertising value equivalency as a PR metric?

Leago Monareng 30 Nov 2018

MTN celebrates 20 years in Uganda with new campaign

MTN celebrates 20 years in Uganda with new campaign

28 Nov 2018

Brand safety: It's about more than fake news

Neil Pursey 22 Nov 2018

Turner Upfront, South Africa.

Turner reveals content plans for Africa 2018/19

19 Nov 2018

2018 Epica Awards: Results announced

2018 Epica Awards: Results announced

16 Nov 2018

The attention economy

The attention economy

John Laurence 13 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.

The amazing story behind Joe Public, Africa's number one ad agency

Brendan Seery 9 Nov 2018

Team VML South Africa, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via VML SA .

#FairnessFirst: Meet the future of advertising

Leigh Andrews 5 Nov 2018

2018 LIA Awards: South Africa wins 16 statues!

2018 LIA Awards: South Africa wins 16 statues!

5 Nov 2018

Jason Harrison of M&C Saatchi Abel presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Mike Abel .

#DigitalAgencyShowcase: Finding your toothpick and top hat in a world of sameness

Leigh Andrews 2 Nov 2018

2019 D&AD Awards open for entries

2019 D&AD Awards open for entries

2 Nov 2018

Marco Prestini from Italy is one of the Young Guns 16. © .

Young Guns 16 winners announced

2 Nov 2018

Brad Reilly of Network BBDO's presentation at the Red & Yellow School's #DigitalAgencyShowcase. Image via Shae Leigh of Red & Yellow School .

#DigitalAgencyShowcase: How non-digital agencies win at digital

Leigh Andrews 1 Nov 2018

Image provided by Loeries Africa Middle East.

The Loeries 2018 Official Rankings are out!

1 Nov 2018

Mark Tomlinson of Hellocomputer, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Red & Yellow School .

#DigitalAgencyShowcase: Being more human, doing digital work

Leigh Andrews 31 Oct 2018

#NewBiz: Future Tech Media acquires AdZouk

#NewBiz: Future Tech Media acquires AdZouk

31 Oct 2018

Evan Milton of Ogilvy SA, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Red & Yellow School .

#DigitalAgencyShowcase: Tips to transition from traditional to digital agency

Leigh Andrews 30 Oct 2018

A comparison of Google and Facebook ads auction platform (Infographic)

A comparison of Google and Facebook ads auction platform (Infographic)

Ted Chong 29 Oct 2018

The story substance

The story substance

Wayne Flemming 27 Oct 2018

Brands can, and should, ensure that their ads don't appear on fake news sites

Brands can, and should, ensure that their ads don't appear on fake news sites

Neil Pursey 26 Oct 2018

Corporate content should be part of your DNA

Corporate content should be part of your DNA

Bizcommunity.com 24 Oct 2018

Bizcommunity Recruitment in Africa Focus

Bizcommunity Recruitment in Africa Focus

Bizcommunity.com 23 Oct 2018

#ShopperInsights: Zero moment of truth - future of marketing

#ShopperInsights: Zero moment of truth - future of marketing

Alistair Duff 19 Oct 2018

More news

Publishers continue to hone their strategies around native advertising

Publishers continue to hone their strategies around native advertising

11 Dec 2018

Die Neelsie, Stellenbosch.

National student television network launching at SA's top universities

11 Dec 2018

Ryan McManus, regional chief creative officer for VML SA.

Ryan McManus on orchestrating experiences for connected brands

Leigh Andrews 7 Dec 2018

Unbox the festive season

Unbox the festive season

Bizcommunity.com 7 Dec 2018

Data and platforms bring new opportunities to expand PR

Data and platforms bring new opportunities to expand PR

Dominique Pienaar 5 Dec 2018

The death knell for advertising value equivalency as a PR metric?

The death knell for advertising value equivalency as a PR metric?

Leago Monareng 30 Nov 2018

MTN celebrates 20 years in Uganda with new campaign

MTN celebrates 20 years in Uganda with new campaign

28 Nov 2018

Brand safety: It's about more than fake news

Neil Pursey 22 Nov 2018

Turner Upfront, South Africa.

Turner reveals content plans for Africa 2018/19

19 Nov 2018

2018 Epica Awards: Results announced

2018 Epica Awards: Results announced

16 Nov 2018

The attention economy

The attention economy

John Laurence 13 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.

The amazing story behind Joe Public, Africa's number one ad agency

Brendan Seery 9 Nov 2018

Team VML South Africa, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via VML SA .

#FairnessFirst: Meet the future of advertising

Leigh Andrews 5 Nov 2018

2018 LIA Awards: South Africa wins 16 statues!

2018 LIA Awards: South Africa wins 16 statues!

5 Nov 2018

Jason Harrison of M&C Saatchi Abel presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Mike Abel .

#DigitalAgencyShowcase: Finding your toothpick and top hat in a world of sameness

Leigh Andrews 2 Nov 2018

2019 D&AD Awards open for entries

2019 D&AD Awards open for entries

2 Nov 2018

Marco Prestini from Italy is one of the Young Guns 16. © .

Young Guns 16 winners announced

2 Nov 2018

Brad Reilly of Network BBDO's presentation at the Red & Yellow School's #DigitalAgencyShowcase. Image via Shae Leigh of Red & Yellow School .

#DigitalAgencyShowcase: How non-digital agencies win at digital

Leigh Andrews 1 Nov 2018

Image provided by Loeries Africa Middle East.

The Loeries 2018 Official Rankings are out!

1 Nov 2018

Mark Tomlinson of Hellocomputer, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Red & Yellow School .

#DigitalAgencyShowcase: Being more human, doing digital work

Leigh Andrews 31 Oct 2018

#NewBiz: Future Tech Media acquires AdZouk

#NewBiz: Future Tech Media acquires AdZouk

31 Oct 2018

Evan Milton of Ogilvy SA, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Red & Yellow School .

#DigitalAgencyShowcase: Tips to transition from traditional to digital agency

Leigh Andrews 30 Oct 2018

A comparison of Google and Facebook ads auction platform (Infographic)

A comparison of Google and Facebook ads auction platform (Infographic)

Ted Chong 29 Oct 2018

The story substance

The story substance

Wayne Flemming 27 Oct 2018

Brands can, and should, ensure that their ads don't appear on fake news sites

Brands can, and should, ensure that their ads don't appear on fake news sites

Neil Pursey 26 Oct 2018

Corporate content should be part of your DNA

Corporate content should be part of your DNA

Bizcommunity.com 24 Oct 2018

Bizcommunity Recruitment in Africa Focus

Bizcommunity Recruitment in Africa Focus

Bizcommunity.com 23 Oct 2018

#ShopperInsights: Zero moment of truth - future of marketing

#ShopperInsights: Zero moment of truth - future of marketing

Alistair Duff 19 Oct 2018

Turner Africa appoints sales agency in Nigeria

Turner Africa appoints sales agency in Nigeria

17 Oct 2018

Lagos, Nigeria. © leonardo viti via

Ogilvy Nigeria open for business

17 Oct 2018

Media literacy: Five fact-checking tips for the fake news era

Media literacy: Five fact-checking tips for the fake news era

Leigh Andrews 16 Oct 2018

Image source: Getty/Gallo.

Now's the time to embrace change and a shifting creativity business model

Mikhaila Hunter 15 Oct 2018

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 & Q2 2018

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 & Q2 2018

Kantar 11 Oct 2018

Ghana to host 5th AFRIMA

10 Oct 2018

Ford appoints BBDO as global creative lead

Ford appoints BBDO as global creative lead

9 Oct 2018

Creating brands that influence an intersectionally inclusive world

Creating brands that influence an intersectionally inclusive world

Rebone Masemola 9 Oct 2018

iDidTht.com Craft Awards September 2018: MTN does it again

iDidTht.com Craft Awards September 2018: MTN does it again

8 Oct 2018

'The Cube: Part Two' campaign continues call for entries for ADC Awards

'The Cube: Part Two' campaign continues call for entries for ADC Awards

4 Oct 2018

All the D&AD Impact Awards winners

All the D&AD Impact Awards winners

3 Oct 2018

Rose in the VIP lounge at Loeries 2014 after he won the Hall of Fame award. Image © Terry Levin of Bizcommunity.

RIP Keith Rose

2 Oct 2018

Let's do Biz