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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

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African publishing is being revolutionised – report explores trends in 6 countriesTinashe Mushakavanhu

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

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15 independent producers from Africa selected for Creative Producer Indaba

Film & Cinematography

15 independent producers from Africa selected for Creative Producer Indaba

1 Nov 2024

Source: © Provoke Media Razor PR, Clockwork and Magna Carta excelled at the recent 2024 Global Sabre Awards

PR & Communications

Elite of the elite: SA's Razor PR, Clockwork and Magna Carta excel at Global Sabre Awards

Danette Breitenbach 30 Oct 2024

Kenyan President William Ruto speaks at a press conference where he announced spending cuts in government after protests against the proposed finance bill 2024/2025, in Nairobi, Kenya, 5 July 2024. Reuters/Monicah Mwangi/File Photo

Legislation

Kenya's supreme court quashes ruling that voided 2023 finance law

Humphrey Malalo and Elias Biryabarema 30 Oct 2024

Design the legacy: #Loeries invites agencies create its 2025 campaign

Loeries Creative Week

Design the legacy: #Loeries invites agencies create its 2025 campaign

29 Oct 2024

Source: Google.org

4th Industrial Revolution

Google extends African commitment with new AI skills investment

Lindsey Schutters 29 Oct 2024

Pictures: Aida Diarra, senior vice president and head of sub-Saharan Africa at Visa with Clayton Hayward, group CEO of EFTCorp. Together they have formed a five year partnership to enhance financial inclusion in Africa (Image supplied)

Fintech

Visa invests $1bn to grow financial inclusion in Africa, partners with EFTCorp

28 Oct 2024

Pick n Pay to exit Nigeria

Retailers

Pick n Pay to exit Nigeria

Nqobile Dludla 28 Oct 2024

2024 AABLA Business Leader of the year: African Bank's CEO, Kennedy G Bungane

Banking

2024 AABLA Business Leader of the year: African Bank's CEO, Kennedy G Bungane

28 Oct 2024

Kenyan eco-entrepreneur tackles food waste with sustainable solutions

Food, Water & Energy Security

Kenyan eco-entrepreneur tackles food waste with sustainable solutions

MultiChoice 28 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

PR & Communications

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Tigran Gambaryan, an executive of Binance, the world's largest cryptocurrency exchange, sits as he waits to face prosecution for tax evasion and money laundering at the federal high court in Abuja, Nigeria, 4 April 2024. Reuters/ Abraham Achirga/File Photo

Corporate & Commercial Law

Nigerian court orders release of Binance executive after charges dropped

Camillus Eboh 24 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Advertising

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Advertising

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Unlocking Africa's VC potential: The power of collaboration in a challenging year

Funding

Unlocking Africa's VC potential: The power of collaboration in a challenging year

23 Oct 2024

The surprising revolution of voiceover: How hybrid voiceovers keep brands authentic in new markets

Production

The surprising revolution of voiceover: How hybrid voiceovers keep brands authentic in new markets

VoiceArchive 22 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Digital

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Advertising

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

18 Oct 2024

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Marketing

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Promise won Gold at the 2024 LIA Awards.

Advertising

South Africa's Promise Agency strikes Gold at LIA for The Vluit Project

Karabo Ledwaba 17 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Biased media coverage costs Africa $4.2bn on debt servicing

Media

Biased media coverage costs Africa $4.2bn on debt servicing

15 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Source: © IMASA A coalition of African editor guilds and media owner organisations has partnered with Code for Africa’s (CfA) media research unit, CivicSignal, to build a database tracking title closures, staff losses and other market impacts

Media

Calling on African media to map the media meltdown

14 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Digital

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

PG Bison unveils new SupaWood Medium-Density Fibreboard (MDF) line in Mkhondo

Materials & Equipment

PG Bison unveils new SupaWood Medium-Density Fibreboard (MDF) line in Mkhondo

PG Bison 14 Oct 2024

#Loeries: Emuron Alemu wants you to start a cult

Loeries Creative Week

#Loeries: Emuron Alemu wants you to start a cult

Lindsey Schutters 11 Oct 2024

#Loeries: Frank Hahn throws down the creative gauntlet

Loeries Creative Week

#Loeries: Frank Hahn throws down the creative gauntlet

Lindsey Schutters 11 Oct 2024

Source: Gallo Images

Loeries Creative Week

#Loeries: ‘Afrobeats didn’t get big until Nigerians stopped trying to sound American’

Lindsey Schutters 11 Oct 2024

Inaugural Namib Desert International Jazz Festival set for March 2025

Events

Inaugural Namib Desert International Jazz Festival set for March 2025

11 Oct 2024