African Response launches StokveLink to empower businesses and stokvels

20 Nov 2024

As South Africa gears up for the festive season, stokvels across the country are preparing for their highly anticipated year-end payouts. Recognising the vital role these informal savings groups play in the economy, African Response has launched StokveLink, an innovative online panel designed to bridge the gap between businesses and stokvels.

African Response launches StokveLink to empower businesses and stokvels

Stokvels, deeply rooted in South African culture, are a powerful economic force, mobilising billions of Rands annually. By harnessing the power of data, StokveLink will provide businesses with invaluable insights into stokvel members' preferences, needs, and purchasing behaviours.

This initiative follows an online survey conducted by African Response in July 2024, which highlighted the enduring popularity of stokvels and a growing trend among younger generations seeking guidance from banks and financial advisors.

"With StokveLink, businesses can gain a deeper understanding of stokvels, their behaviours and what they are looking for," says Mamapudi Nkgadima, CEO at African Response. "This knowledge empowers them to better serve stokvels through relevant products, services, and marketing campaigns, ultimately fostering stronger relationships with stokvels and driving growth."

African Response offers market research, ongoing insights, strategic advisory & consulting, financial education programme implementation, monitoring & evaluation. Specializing in low-to-middle-income consumers.