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Tumi Rabanye | How advertising strategy acts like a brand's nervous system

Tumi Rabanye 3 days

Image source: destinacigdem –

Employer Branding

If your employer brand isn’t lived, is it even real?

Celeste Sirin 25 Mar 2025

The KitKat Break Space: A genuine break is a luxury and a sensory-rich experience

Promotions & Activations

The KitKat Break Space: A genuine break is a luxury and a sensory-rich experience

21 Feb 2025

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

Major League DJz launches fashion collaboration with e-tailer boohooMAN

Fashion & Homeware

Major League DJz launches fashion collaboration with e-tailer boohooMAN

21 Aug 2024

Supplied image: The iconic yellow stitching on Dr Martens boots

IP Law

Know where to place your [trade] mark

Amani Patel 12 Jul 2024

A poster advertising a meet and greet with Jacob Zuma. Source: Instagram.

Branding

Mayibuye! The 100-year-old slogan that’s stirred up divisions in South Africa’s elections

Corinne Sandwith 28 May 2024

Is ChatGPT a better writer than me?

CRM, CX, UX

Is ChatGPT a better writer than me?

Cayley Jones, Issued by Helm 15 May 2024

Don't sleep on the untapped power of community radio

Radio & Audio

Don't sleep on the untapped power of community radio

Issued by Motherland OMNi 25 Apr 2024

One week to go for the Assegai Awards 2023

Events & Conferencing

One week to go for the Assegai Awards 2023

Issued by DMASA 2 Nov 2023

#FoodWashing: A chat with accidental viral sensation and branding expert Matt Rosenman

Branding

#FoodWashing: A chat with accidental viral sensation and branding expert Matt Rosenman

Karabo Ledwaba 1 Sep 2023

Source: © Anawat sudchanham Customer empathy and good service are still more likely to sway shoppers than having the lowest price tag, snap poll finds

CRM

Excellent customer service, not price, wins over consumers

20 Jun 2023

Adidas reveals Pride collection and campaign in partnership with Rich Mnisi

Fashion & Homeware

Adidas reveals Pride collection and campaign in partnership with Rich Mnisi

15 May 2023

OFM launches exclusive merchandise

Retail

OFM launches exclusive merchandise

Issued by OFM Radio 10 May 2023

Branded notebooks with images of Nigerian presidential candidates are displayed at a shopping center in Abuja, Nigeria. Source: Reuters/Abraham Achirga.

Advertising

Printers of Nigeria election regalia lose out as ad campaigns pivot online

Abraham Achirga, Sofia Christensen, Hereward Holland and Aurora Ellis 8 Feb 2023

Fashion & Homeware

Vivienne Westwood: How the brand will maintain the spirit of transgression and rebellion after her death

Naomi Braithwaite 17 Jan 2023

Source © Old Mutual Anti-drinking and driving campaigns do not work says Rhys Evans, MD of ALCO-Safe

Marketing

Drink responsibly needs to be more than a marketing gimmick

Rhys Evans 16 Jan 2023

Curb on rights weakens Egypt's climate talks, campaigners say

Climate Change

Curb on rights weakens Egypt's climate talks, campaigners say

Dominic Evans 14 Nov 2022

Inside Cotton On's new R300m head office and warehouse in Gauteng

Supply Chain

Inside Cotton On's new R300m head office and warehouse in Gauteng

Lauren Hartzenberg 25 Jul 2022

Branding

Revealed: The blueprint for brand building in the digital age

Issued by Kantar 31 May 2022

Intellectual property vital to imagining a better future for SA's youth

IP Law

Intellectual property vital to imagining a better future for SA's youth

Nompumelelo Obokoh 26 Apr 2022

Defiant South African unions stage protest against Sibanye-Stillwater

Mining

Defiant South African unions stage protest against Sibanye-Stillwater

Siphiwe Sibeko 28 Mar 2022

#BehindTheBrandManager

#BehindtheBrandManager: Leandre Kark, brand marketing lead for Virgin Active SA

Evan-Lee Courie 11 Nov 2021

UKZN's Poetry Africa Festival takes place this week

Events

UKZN's Poetry Africa Festival takes place this week

11 Oct 2021

What entrepreneurs must know about franchising in SA

Legal Regulations

What entrepreneurs must know about franchising in SA

Hugh Melamdowitz 5 Oct 2021

Branding

Cementing mental shortcuts with your brand assets

Stina van Rooyen, Issued by Kantar 29 Sep 2021

#OrchidsandOnions: Calling back the past

#OrchidsandOnions

#OrchidsandOnions: Calling back the past

Brendan Seery 24 Aug 2021

General view of the coal-based Kriel Power Station owned by state power utility Eskom in Mpumalanga, near Kriel, South Africa, February 17, 2020. Reuters/Mike Hutchings/File Photo

Renewables & Energy Efficiency

Activists and South African govt lock horns over coal pollution

Tim Cocks 18 May 2021

Branding

Will Cell C ever dominate as a brand?

Bogosi Motshegwa 18 May 2021

What is shaping culture? Badging

Research

What is shaping culture? Badging

Brett Rogers 22 Mar 2021

PR trends accelerated by the Covid-19 pandemic

PR & Communications

PR trends accelerated by the Covid-19 pandemic

Cecily McLane 15 Feb 2021

Industrial property is a shining light in a gloomy property market

Industrial & Logistics Property

Industrial property is a shining light in a gloomy property market

Rael Levitt 12 Nov 2020

Sunday Times Gen Next Awards announces 2020 winners!

Branding

Sunday Times Gen Next Awards announces 2020 winners!

21 Aug 2020

Photo by from .

Women's Month

Beyond Women's Month (Part 2)

Solani Hlayisi & Babalwa Nyembezi 17 Aug 2020

Image source: .

Youth Marketing

Sunday Times Gen Next Awards announces 2020 category finalists

1 Jul 2020

A day in the lockdown life of Meta Media group MD Kagiso Musi

Media

A day in the lockdown life of Meta Media group MD Kagiso Musi

Jessica Tennant 20 May 2020

SA needs entrepreneurs now more than ever

SMEs

SA needs entrepreneurs now more than ever

26 Feb 2020

#BeautifulNews: Hand crafting a way out of poverty

Entrepreneurship

#BeautifulNews: Hand crafting a way out of poverty

4 Feb 2020

Decorex Africa's major lighting trends for 2020

Interior Design

Decorex Africa's major lighting trends for 2020

21 Jan 2020

Branding

Choosing a brand name is a minefield

Chris Moerdyk 11 Dec 2019

WeWork CEO Adam Neumann once proposed his company could some day eradicate world hunger. Reuters/Eduardo Munoz

Fintech

WeWork debacle exposes why investing in a charismatic founder can be dangerous

Greg Putnam 28 Oct 2019

Image credit: Jordan Ladikos on Unsplash.

Marketing

Moving from differentiation to authenticity

Beate Stiehler-Mulder 25 Oct 2019

How young Africans are going green in business

ESG & Sustainability

How young Africans are going green in business

Franck Kuwonu 3 Sep 2019

Image credit: Tracy Thomas on Unsplash.

Marketing

Reject the tyranny of "or": How digital makes traditional marketing more important for big brands

JG Bezuidenhout 6 Aug 2019

#SourceAfrica2019: What to know for womenswear S/S 2020

Fashion & Homeware

#SourceAfrica2019: What to know for womenswear S/S 2020

Maroefah Smith 26 Jun 2019

#STGenNext19: ALL THE WINNERS!

Youth Marketing

#STGenNext19: ALL THE WINNERS!

14 Jun 2019

Small brewers show how craft principles could reshape the economy - but they're under threat

FMCG

Small brewers show how craft principles could reshape the economy - but they're under threat

Maikel Kuijpers, Catalin Popa and Jochem Kroezen 11 Jul 2019

Despondent slogans

Branding

Despondent slogans

Howard Feldman 4 Apr 2019