Bogosi Motshegwa

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He is passionate about changing the status quo of the advertising industry - "'I believe that today, innovation alone simply allows for agencies and brands to survive, and therefore the future of thriving in any market or industry is to invent, and the advertising industry needs to invent more whilst it innovates."

Influencers are just human billboards*

Influencers are just human billboards*

Bogosi Motshegwa 17 Nov 2021

Will Cell C ever dominate as a brand?

Bogosi Motshegwa 18 May 2021

Photo by Jakob Owens on Unsplash.

How do you steal your competitors' brand equity?

Bogosi Motshegwa 28 May 2019

How I applied for a job that didn't exist

How I applied for a job that didn't exist

Bogosi Motshegwa 21 May 2019

#BizTrends2019: Ad agencies of the future are building new models

Bogosi Motshegwa 21 Jan 2019

Dear social media

Dear social media

Bogosi Motshegwa 10 Oct 2018

A conversation about strategy, ad agencies and the role of strategists inside ad agencies

A conversation about strategy, ad agencies and the role of strategists inside ad agencies

Bogosi Motshegwa 22 Aug 2018

Challenger marketing still the best approach

Challenger marketing still the best approach

Bogosi Motshegwa 8 Aug 2018

Once you've decided what business you are in, now build a brand (Part 2)

Bogosi Motshegwa 3 Jul 2018

Once you've decided what business you are in, now build a brand (Part 1)

Bogosi Motshegwa 28 Jun 2018

What business is Castle Lite in?

What business is Castle Lite in?

Bogosi Motshegwa 9 Apr 2018

Image credit: Kaboompics // Karolina via .

Using Facebook to generate leads/sales

Bogosi Motshegwa 19 Dec 2017

Brand building is a process of creating magic

Bogosi Motshegwa 4 Oct 2017

Michal Bednarek © –

What does it mean to be 'cool' and 'relevant' in brand building?

Bogosi Motshegwa 14 Jun 2017

Screengrabs from the Vivo ad.

Find black actors. Hit the music. Dance. You've got your advert!

Bogosi Motshegwa 5 Apr 2017

Should Kia Picanto tow onto Lamborghini?

Should Kia Picanto tow onto Lamborghini?

Bogosi Motshegwa 22 Mar 2017

Andriy Popov © –

The future of advertising

Bogosi Motshegwa 11 Jan 2017

How to build authentic loyalty

How to build authentic loyalty

Bogosi Motshegwa 3 Nov 2016

These customers ain't loyal... Or are they?

These customers ain't loyal... Or are they?

Bogosi Motshegwa 12 Oct 2016

Technology has levelled the playing field

Technology has levelled the playing field

Bogosi Motshegwa 14 Sep 2016