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Modern marketing | Bizcommunity

News

Source:
Marketing & Media
South African brands poised to lead as influencer marketing industry surges globally

10 Jul 2024

Source: © Bizcommunity (L to r): Ogilvy UK vice-chairman Rory Sutherland and creative activist and Number 10 founder Ahmed Tilly talk to Mongezi Mtati, brand strategist at Rogerwilco, on why an emotional response to advertising is essential for brands
Marketing & Media
From Provocative to Evocative: Why an emotional response to advertising is essential for brands

Mongezi Mtati 20 Jun 2024

Sbu Sitole takes us through Day two of Cannes Lions. Source: The Odd Number.
Marketing & Media
#Cannes2024: Creative Circle at Cannes - a glimpse into the future

Sbu Sitole 19 Jun 2024

Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)
Marketing & Media
Let’s make magic in the playground of digital marketing

Khensani Nobanda 18 Jun 2024

Bos Ice Tea, Monkeybiz partner to spread the African spirit through design
Retail
Bos Ice Tea, Monkeybiz partner to spread the African spirit through design

13 Jun 2024

Introducing Influencer Marketing as a new entry category for Assegai Awards 2024
Marketing & Media
Introducing Influencer Marketing as a new entry category for Assegai Awards 2024

Issued by DMASA 13 Jun 2024

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness
Marketing & Media
Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Issued by Association for Communication and Advertising 10 Jun 2024

The power of place in modern marketing
Marketing & Media
The power of place in modern marketing

Christen Werth & Paul Stemmet, Issued by Dentsu 23 May 2024

Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards
Marketing & Media
Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards

Issued by Ogilvy South Africa 17 May 2024

Pep earns top honours as Brand of the Year at MMA South Africa Smarties Awards
Retail
Pep earns top honours as Brand of the Year at MMA South Africa Smarties Awards

Issued by Pepkor Holdings 22 Apr 2024

99c clients sweep awards at 10th Annual MMA South Africa Smarties
Marketing & Media
99c clients sweep awards at 10th Annual MMA South Africa Smarties

Issued by Ninety9cents 18 Apr 2024

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony
Marketing & Media
iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Issued by Dentsu 18 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced
Marketing & Media
MMA Smarties 2023 finalists announced

5 Apr 2024

Marketing & Media
Unlocking the Power of Gen Z: A Crucial Element in Modern Marketing Strategies

Issued by Penquin 4 Dec 2023

Four made the final list. Source: Supplied.
Marketing & Media
Marketing Achievement Awards release finalists for Marketer of the Year

19 Mar 2024

Ogilvy Health leverages the power of data to launch South Africa’s first patient-led cancer registry
Healthcare
Ogilvy Health leverages the power of data to launch South Africa’s first patient-led cancer registry

Issued by Ogilvy South Africa 26 Feb 2024

Source: Supplied. Ogilvy Health world team.
Healthcare
Ogilvy Health champions South Africa's first patient-led cancer registry

26 Feb 2024

HKLM Branding x aaa School of Advertising: A graduate’s success story
Marketing & Media
HKLM Branding x aaa School of Advertising: A graduate’s success story

Issued by AAA School of Advertising 12 Feb 2024

The future of marketing: Mindset shift, storytelling, and relationships
Marketing & Media
The future of marketing: Mindset shift, storytelling, and relationships

Gee Motsepe, Issued by Motsepe Advertising 24 Jan 2024

Source: WPP WPP has announced the merger of Wunderman Thompson and VMLY&r to VML. (L to r:) Jon Cook, VML global CEO and Mel Edwards ,VML global president
Marketing & Media
Wunderman Thompson and VMLY&R unite to create the world's largest creative company

18 Oct 2023

Elevate your brand with contextually relevant content marketing on ayoba
Marketing & Media
Elevate your brand with contextually relevant content marketing on ayoba

Issued by Ayoba 11 Oct 2023

Maximise ROI with performance marketing
Marketing & Media
Maximise ROI with performance marketing

Issued by Incubeta 2 Oct 2023

(Image: Danette Bretienbach). Winners of the Most Awards
Marketing & Media
#MOSTAwards: heed and Carat Johannesburg top of the media industry

Danette Breitenbach 15 Sep 2023

Marketing & Media
Africa's marketing expo takes place this week

12 Sep 2023

Source: © 123rf Impact South Africa Conference, presented by the MMA SA, takes place tomorrow
Marketing & Media
CMO role integral to the needs of today's business

6 Sep 2023

Rogerwilco: Responding to the evolution in South Africa's digital marketing landscape
Marketing & Media
Rogerwilco: Responding to the evolution in South Africa's digital marketing landscape

Issued by Rogerwilco 6 Sep 2023

Shaping the future of influence: Ogilvy PR and Influence strengthens leadership team
Marketing & Media
Shaping the future of influence: Ogilvy PR and Influence strengthens leadership team

Issued by Ogilvy South Africa 8 Aug 2023

Take control of your future with our step-by-step digital marketing training
Marketing & Media
Take control of your future with our step-by-step digital marketing training

Issued by Yashtech Consulting 10 Jul 2023

Helm and DStv go gold at 2023 Smarties
Marketing & Media
Helm and DStv go gold at 2023 Smarties

Issued by Helm 20 Apr 2023

TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards
Marketing & Media
TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards

Issued by TDMC 31 Mar 2023

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?
Marketing & Media
Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Modern marketing dilemmas: How should your brand react when prices are going up?
Marketing & Media
Modern marketing dilemmas: How should your brand react when prices are going up?

Mary Kyriakidi, Issued by Kantar 28 Feb 2023

Source:
Marketing & Media
MMA SA Smarties 2023 launches metaverse marketing awards programme

3 Feb 2023

Bluegrass continues to flourish in 2022
ICT
Bluegrass continues to flourish in 2022

Issued by Bluegrass Digital 7 Dec 2022

Click-and-collect now part of retailer's omnichannel strategy
Retail
Click-and-collect now part of retailer's omnichannel strategy

Issued by Bluegrass Digital 11 Nov 2022

Source:
Marketing & Media
Warc and MMA Global release state of modern marketing report

10 Oct 2022

Source © Mark Bowden Marketers need to clarify some of the misperceptions about the role of marketing in the boardroom
Marketing & Media
7 steps to clarify the role of marketing in the boardroom

Prof Marius Wait and Dr Beate Stiehler-Mulder 1 Sep 2022

Source:
Marketing & Media
Post-pandemic global trends in client-agency partnerships

21 Jul 2022

8 key insights into marketing needs in EMEA
Marketing & Media
8 key insights into marketing needs in EMEA

21 Jul 2022

Source: Bizcommunity. The Smarties 2022 Awards entries are now open
Marketing & Media
SA agencies perform strongly across the Smarties Business Impact Index

6 Jul 2022

Reimagining marketing with data-driven measurement and attribution
Marketing & Media
Reimagining marketing with data-driven measurement and attribution

James MacDonald 3 Mar 2022

Bluegrass Digital scoops prestigious Smarties Award
Marketing & Media
Bluegrass Digital scoops prestigious Smarties Award

Issued by Bluegrass Digital 28 Feb 2022

Supplied
Marketing & Media
Gold Smartie for Pep & Ogilvy for messages of hope

28 Feb 2022

Source: ©pintert
Marketing & Media
Mindshare rebrands to drive 'Good Growth' to deliver in the age of transformation

4 Jan 2022

Enver Groenewald
Marketing & Media
Enver Groenewald exits Ogilvy South Africa

15 Dec 2021

#LetsTalkDigital: The challenge of attention in modern marketing with Mike Follett
Marketing & Media
#LetsTalkDigital: The challenge of attention in modern marketing with Mike Follett

17 Sep 2021

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