Metrics | Bizcommunity

Metrics | Bizcommunity

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#BizTrends2025: Digital marketing and advertising trends for SMEs

SMEs

#BizTrends2025: Digital marketing and advertising trends for SMEs

Charmagne Mazhindu 1 day

Shaheed Rajab, senior community manager, Special Effects Media, says community management in South Africa has evolved from likes, shares or engagement rates to a dynamic, strategic asset driving connections between brands and audiences (Image supplied)

Social Media

#BizTrends2025: Special Effects Media’s Shaheed Rajab - Community management, from likes to connections

3 days

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

3 days

Jordan Hollander, co-founder at Hotel Tech Report

Technology

How AI will revolutionise the hospitality industry in 2025

Jordan Hollander 28 Jan 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

Agriculture

Kenya’s farmers have lots of digital tools to help boost productivity – how they can be made more effective

E Njuguna, J Mburu, R Birner and T Daum 21 Jan 2025

Orange Ink's Portia Mvubu examines the shift in influencer marketing from popularity to genuine influence, referred to as “social opinion leadership" by some brands (image supplied)

Social Media

#BizTrends2025: Orange Ink's Portia Mvubu - Redefining influence, from popularity to leadership and other influencer marketing trends

Portia Mvubu 21 Jan 2025

Trends

#BizTrends2025: Why employer branding will matter more than ever in 2025

Celeste Sirin 20 Jan 2025

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

Marketing

#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Reana Rossouw, owner and founder of Next Generation Consultants

NGO, NPO & Social Enterprise

Is your NPO working sustainably? Why NPOs need to integrate ESG practices

Reana Rossouw 17 Jan 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Media

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

Joe Hamman, the founder and director at Novus Group, examines some trends set to reshape media monitoring and further strengthen its role in driving decision-making in 2025 (Image supplied)

Media

#BizTrends2025: Novus Group’s Joe Hamman - Media monitoring trends to watch in 2025

Joe Hamman 16 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Social Media

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Rirhandzu Shingwenyana 15 Jan 2025

Sasol Secunda Facility Benfield units Phase 1 and 2. The sole purpose of the Benfield is to remove CO2 from the Feedgas from Synthol. The Benfield circulation Regen column releases the CO2 and steam into the atmosphere. Each Benfield has a Feedgas flow rate of 400 000Nm3/hr, of which 12% is CO2. So about 48,000Nm3/h CO2 into the atmosphere per column per hour, seven days a week, 365 days per year. There are 4 Benfield Regen columns on the Sasol Secunda facility. Source:

Markets & Investment

Sasol battles production declines and changing chemicals landscape

Lindsey Schutters 3 Jan 2025

Social Media

What does the X exodus to Bluesky mean for journalism?

Craig Robertson 27 Dec 2024

Image source: Ion Chiosea –

HR & Management

Employee reward programme development: Balancing intrinsic and extrinsic motivation

Andrew Solomon and Lianne Booth 23 Dec 2024

Energy

Eskom forecasts profit and operational turnaround

Lindsey Schutters 20 Dec 2024

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

Marketing

LinkedIn boost B2B marketing intelligence with Companies Hub

20 Dec 2024

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

CMOs: How to get the best out of agencies

Advertising

CMOs: How to get the best out of agencies

Shaune Jordaan, Issued by Hoorah Digital 12 Dec 2024

Image source: rawpixel –

HR Tools & Software

Planning on global expansion? Do not rely on plug-and-play payroll and HR

9 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

South African consumers bounced back this Black Friday

Sales

South African consumers bounced back this Black Friday

6 Dec 2024

How to effectively manage your finances with an accountant’s expertise

SMEs

How to effectively manage your finances with an accountant’s expertise

Issued by Great 4 Business 5 Dec 2024

Branding

3 questions to identify your brand’s strategic priorities for 2025

Cynthia Vega and Piers Lindsay-Taylor, Issued by Kantar 5 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Euromonitor highlights top 100 cities for travel and business in 2024

Travel

Euromonitor highlights top 100 cities for travel and business in 2024

5 Dec 2024

Companies must think about more than just the bottom line

Employee Wellness

Companies must think about more than just the bottom line

Judith Haupt, Issued by CONTRACT 6 Dec 2024

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Business owners, take the break you deserve

SMEs

Business owners, take the break you deserve

Anton Oostuizen, Issued by QuickEasy Software 2 Dec 2024

Source: © 123rf Anke Nel, HOD: group media strategy, Rapt Creative says campaigns today should be nimble, and ready to adapt swiftly

Advertising

EXCLUSIVE: Advertising as much about adaptability as it is about creativity

Anke Nel, 29 Nov 2024

Michel van Rijmenant, CEO of Chimera Creative outlines practical strategies for combining design, interactivity and storytelling to elevate B2B narratives (Image supplied)

Publishing

The changing role of annual reports in driving B2B narratives

Michel van Rijmenant 28 Nov 2024

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

OOH

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

Issued by Tractor Outdoor 28 Nov 2024

Source: Pexels.

Retail & Hospitality Property

The South African commercial real estate market has surged to nearly R2tn

28 Nov 2024

Social Media

The price of South African influence

Karabo Ledwaba 25 Nov 2024

Source: Pexels.

Markets & Investment

Africa back in favour as investors eye currency stability and demographic opportunity

22 Nov 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

Research

Positive portrayals of men in ads boost brand equity and sales

Issued by Kantar 19 Nov 2024

Emira reports robust half-year results and reshapes its portfolio

Markets & Investment

Emira reports robust half-year results and reshapes its portfolio

Issued by Catchwords 15 Nov 2024

Primex 2024: A celebration of innovation, success, and future possibilities at Montecasino

Media

Primex 2024: A celebration of innovation, success, and future possibilities at Montecasino

Issued by Primedia Broadcasting 15 Nov 2024

Source: Supplied. Paul Jackson is the chief executive officer of TUHF.

Property

Addressing the urgent need to combat SA's urban sprawl

Paul Jackson 15 Nov 2024

Dipula shines with solid results, solar roll-out and strong prospects

Office Property

Dipula shines with solid results, solar roll-out and strong prospects

Issued by Catchwords 14 Nov 2024