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Unlocking the golden quarter: How brands can win big with strategic digital marketing

Digital

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Carl Jordan, Issued by TikTok 11 Dec 2024

Source: © 123rf Over the last five years, South Africa’s traditional TV viewership (on regulated services) has declined from 38.2 million to 32.5 million, but despite this content consumption remains robust

Media

Content consumption remains robust, despite traditional TV and radio figures down

10 Dec 2024

MDNTV wins prestigious title of Most Informative Online Publication at BTSAs 2024

Online Media

MDNTV wins prestigious title of Most Informative Online Publication at BTSAs 2024

Issued by MDNTV 6 Dec 2024

Source: © 123rf Donvé Forbes, audit partner in technology, media, and telecommunications, BDO South Africa examines how media houses can navigate the digital shift

Media

A mobile-first, audience-driven future as media houses navigate the digital shift

Donvé Forbes 6 Dec 2024

Ezra Eeman. Source: Supplied.

Artificial Intelligence

Ezra Eeman joins Wan-Ifra to steer AI initiatives in the media industry

29 Nov 2024

Media

Google teams up with South African publishers with R114m media boost

28 Nov 2024

Source: © LinkedIn Petal Ads at DMEXCO in 2023. In China, its footprint includes 530 million MAU

Digital

Huawei's Petal Ads and Futuretech collaborate to provide digital advertising solutions across Africa

26 Nov 2024

Machine dominates at the 2024 South African Publication Forum Awards

Publishing

Machine dominates at the 2024 South African Publication Forum Awards

Issued by Machine_ 22 Nov 2024

DM168 circulation surges: Readers drive our success

Online Media

DM168 circulation surges: Readers drive our success

Issued by Daily Maverick 22 Nov 2024

(image supplied)

Marketing

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

YouTube is already the dominant steaming content platform, and it doesn't plan on slowing down.

Technology

YouTube is coming for the TV room #AfricaTechFestival

Lindsey Schutters 18 Nov 2024

Primex 2024: A celebration of innovation, success, and future possibilities at Montecasino

Media

Primex 2024: A celebration of innovation, success, and future possibilities at Montecasino

Issued by Primedia Broadcasting 15 Nov 2024

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Digital

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Issued by Carbon1 14 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

Malatsi follows through on DA policy plans in withdrawal of SABC Bill

ICT

Malatsi follows through on DA policy plans in withdrawal of SABC Bill

Lindsey Schutters 11 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Media Freedom

Newsroom blueprint to combat AI and fake news published ahead of US elections

4 Nov 2024

US-based MDIF exits Mail & Guardian, sells to local shareholders

Media

US-based MDIF exits Mail & Guardian, sells to local shareholders

31 Oct 2024

Media24 starts transition to a fully digital media company

Media

Media24 starts transition to a fully digital media company

31 Oct 2024

Independent media agencies must box smartly in a competitive world

Media

Independent media agencies must box smartly in a competitive world

Issued by Advertising Media Forum 29 Oct 2024

Media

World News Media Congress 2025 set for Krakow

28 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

PR & Communications

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Social Media

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Issued by Ornico 15 Oct 2024

Hook, Line & Sinker wins international award for Creative PR and Communications Experts of the Year

PR & Communications

Hook, Line & Sinker wins international award for Creative PR and Communications Experts of the Year

Issued by Hook, Line & Sinker 15 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Digital

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

Source: © Gallo Images SABC presenters were on one of the masterclass panels.

Loeries Creative Week

#Loeries2024: How TikTok and SABC use co-creation to enhance brand loyalty and community

Karabo Ledwaba 10 Oct 2024

Trace Urban and Trace Africa update channel offerings

Music

Trace Urban and Trace Africa update channel offerings

9 Oct 2024

Machine_ wins metal at New Gen for specialist content marketing and internal comms team

Digital

Machine_ wins metal at New Gen for specialist content marketing and internal comms team

Issued by Machine_ 1 Oct 2024

The day of the podcast – Pod 2

Podcasts

The day of the podcast – Pod 2

Mark Botha, Issued by Mediamark 1 Oct 2024

Empowering women in media: Insights from dentsu’s trailblazers

Podcasts

Empowering women in media: Insights from dentsu’s trailblazers

Issued by Dentsu 27 Sep 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

The scary 5-letter word

Advertising

The scary 5-letter word

Issued by Advertising Media Forum 26 Sep 2024

Source: © 123rf The Film Support Fund aims to finance or provide support in the form of municipal services for film projects produced in Cape Town

Film & Cinematography

Cape Town's film industry gets major boost with Support Fund, now open for applications

18 Sep 2024

PR & Communications

#Exclusive: Dustin Chick: Enough of the OMGs – it’s time to ask, ‘what now?’

Dustin Chick 18 Sep 2024

Publishing

Financial crisis prompts major restructure for Independent Newspapers as advertising, circulation decline

13 Sep 2024

Why PR newsrooms need a specialised PR services provider

PR & Communications

Why PR newsrooms need a specialised PR services provider

Issued by TenacityPR 12 Sep 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Ishmet Davidson is retiring as Media 24 group CEO and will also step down as a board member (Image supplied)

Media

Media24 CEO Ishmet Davidson retires, Raj Lalbahadur, current group CFO, appointed interim CEO

6 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

The appointment is effective from September 2024. Source: Supplied.

Media

SABC appoints Themba Gwejela as new group executive for corporate affairs and marketing

3 Sep 2024

Simply Black appoints first COO, Stephanie Thomas

Advertising

Simply Black appoints first COO, Stephanie Thomas

29 Aug 2024

Primedia Studios’ strategic vision triumphs at the 2024 Bookmark Awards

IAB Bookmarks Awards

Primedia Studios’ strategic vision triumphs at the 2024 Bookmark Awards

Issued by Primedia Broadcasting 23 Aug 2024

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programmes after an independent review showed the weighting efficiency of the last TV Establishment Survey (ES) was too low

Media

BRC confirms ES update following independent review

22 Aug 2024

Commvibe multiplies footprint with exclusivity deals

Radio & Audio

Commvibe multiplies footprint with exclusivity deals

Issued by Mediamark 21 Aug 2024

Gamification: The game-changer in your marketing mix

Marketing

Gamification: The game-changer in your marketing mix

Issued by IMC Conference 19 Aug 2024